v/s

ASHOK KUMAR
PGPM
 INDIA IN TELECOM SECTOR
India is 4th largest market in asia after china, japan
and south korea.
 Indian telecom network is 8th largest in the world
and 2nd largest among emerging ecomomies.
 Contribution of telecom sector in terms of revenue
is 2.1 % of GDP as compared to 2.8% in developed
economies.
Reforms in telecom sector began in 1980 with
telecom manufacturing being opened for private
sector followed by national telecom policy(ntp) in
1994 and 1999
The Key players in the Telecom
Market in India

1.BSNL
2. Airtel
• Vodafone
4. Idea
5. Reliance
6. Tata
indicom
7. Aircel
8. Spice
9. MTNL
INDIAN MOBILE MARKET
23 circle for mobile service.

Circles are categorised into following:

-Metros (4 largest cities)

- A circle (states with highest earning power)
- B circle
- C circle (states with least earning power)
AIRTEL
Introduction
 Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprises.
 Airtel comes to you from Bharti Airtel Limited, India’s largest
integrated and the first private telecom services provider with
a footprint in all the 23 telecom circles.
 Bharti Airtel is structured into three strategic business units -
Mobile services, Telemedia services and Enterprise services.
 The mobile business provides mobile & fixed wireless services
using GSM technology.
 Airtel was voted as the ‘Best Cellular Service’ in the country for
four consecutive years. Largest Private Integrated Telecom
Company in India.
 3rd Largest Wireless Operator in the World.
 Largest & Fastest Growing Wireless Operator in India.
 Largest Telecom Company listed on Indian Stock Exchange.
Vision 2010

 By 2010 Airtel will be the most

admired brand in India:
 Loved by more customers
 Targeted by top talent
 Benchmarked by more businesses
Mission

 “ We at Airtel always think in fresh

and innovative ways about the needs
of our customers and how we want
them to feel. We deliver what we
promise and go out of our way to
delight the customer with a little bit
more”
 Core Values

 Empowering People - to do their best

 Being Flexible - to adapt to the changing
environment and evolving customer needs
 Making it Happen - by striving to change the
status quo, innovate and energize new ideas
with a strong passion and entrepreneurial spirit
 Openness and transparency - with an innate
desire to do good
 Creating Positive Impact – with a desire to
create a meaningful difference in society.
Reason for success:
Maximizing Customers’ product and
service experiences.
 In touch with current market trends.
Cost optimization.
Understanding of customers’ likes and
dislikes.
Proper positioning of brand in the market.
Brand Consistency.
Value Addition to products and services.
Targeting the infrequent users.
Differentiating itself from other players.
Promotional offers.
Entry Reasons for Success
Easy Usage

Easy to acquire connection

Pre-activated SIM
Instant connectivity
No rental hassles
No security deposits

Easy Recharge

International ‘scratch system’ for Magic Cards

Reasons for Success

Effective Distribution

Easily available in departmental stores, gift

shops, ‘kirana’ shops, retail outlets, telephone
booths etc
Doorstep delivery

Customer Satisfaction
Features
Affordable
STD/ISD Facility Easily accessible
Voice Mail Strong customer relationship
Short Message Services
Free CLIP
Balance Enquiry
 Business Strength
 Current market share
 Brand image
 Brand equity
 Production capacity
 Corporate image
 Profit margins relative to
competitors
 R & D performance
 Managerial personal
 Promotional effectiveness
 Airtel partnered with leading players
in telecommunication players across
the globe.
 It has managed to work with the best
of domain specialists globally and
emerge as a world class entity.
 Partnerships
Bharti – 3 Cs Top moves to target customers
•‘Airtel Connect’ showrooms
•Home Delivery
•First player to launch roaming cellular
services and Smart Mail, Web Message, Call
•Leading Competitors – vodafone,idea..
hold etc
•Competitive price, distribution and customer
•Attractive pricing strategies
satisfaction strategies •Focus on Youth

Bharti Airtel, is Asia’s leading integrated telecom

services provider with operations in India and Sri
Lanka.

Services are offered under the brand name Airtel:

•Broadband & Telephone Services
•Long Distance Services
•Enterprise Services
•Mobile Services using GSM
VODAFONE
VISION
Our Vision is to be the world’s mobile
communication leader – enriching customers’
lives, helping individuals, businesses and
communities be more connected in a mobile
world.
“4” P’s
 PRODUCT
 PLACE
 PRICE
 PROMOTION
PRODUCT
 Features like chat, games, ringtones video clips
etc.
 On-the-move information service.
 Black list callers.
 Social Products.
PRICE
 Vodafone wants to make its service accessible
to all.
 Offers various pricing structure to different
customer groups.
 Monthly price plans are available.
 Rewards on the usage.
PLACE
 Vodafone covers almost 75% of its operational
area.
 It also sells through independent retailers.
 Customers are able to see and handle products
they consider to buy.
 People are on hand to ensure customers needs
are matched with the right product to explain
the different options avaliable.
PROMOTION
Above the line:
 Advertising on TV, magazines, via internet and
on bill boards.
Below the line:
 Special offer promotions.
 Vodafone’s stores, its products and all its staff
project the brand image.
 Public relations by its press releases.
SUGGESSIONS
 Accessibility for people.
 Promotion of Products & Services.
 Customer Service Staff.
 User friendly Contact Website in regional
languages.
 Availability
THANK YOU !!