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Constructing a narrative from the music video Africa Shox by Leftfield

Period 1: From 20 random screen shots you have to select and combine these stills to construct a readable and meaningful music video. You are advised to reference the theories of narrative in order to inform your decisions. Period 2: Identify any aspects of mise-en-scene from your narrative and from the music video that you could apply to either the theories of genre or theories of narrative. Once you have completed your selection of shots and made notes re linking your decisions to appropriate media theory scan onto your blog.

Analysis of Africa Shox: Creating a slide show: Areas you may wish to analyse
Identify generic aspects of mise en scene. Link any aspect of mise-en-scene to a genre theory. Explain narrative structure and link to a media theory. Write about technical purpose of aspects of mise-en-scene: lighting, camera shots and angles. Representation of place: Negative or positive representation of New York dystopia which links to the sci fi references (protagonist is a zombie)! Representation of ethnicity. Linked to genre visual signifiers that indicate the roots of dub step/hip hop, electronica: Think about the title of the track, roots of genre (Africa, slavery, young black kids in New York creating their own style), zombie a metaphor for slavery (the slaves would have arrived in shock, blinded by the light etc), significance of the dog tag Audience niche why? Underground nature of the genre is represented by the sequences in the underground car park Theme colonisation of black music by white artists reference white dancers in car park. Intertextuality Identify and explain any aspect that reminds you of another text. References to popular culture and consumerism: Star bucks to an educated contemporary audience they know this company dont pay their taxes. Star Bucks have colonised our high streets. thus this reference could b e read as critical because Star Bucks are driving independent tax paying coffee shops off the high street. Think about conventions of electronica, dub step reggae, hip hop Identify key features of this music video that transport audiences out of their comfort zone The big question: How does the music video challenge audiences perception of hip hop? How does the music video represent New York.

How does Chris Cunningham use, develop and/or challenge generic conventions in Africa Shox

Think about conventions of electronica, dub step reggae, hip hop Identify key features of this music video that transport audiences out of their comfort zone The big question: How does the music video challenge audiences perception of hip hop. Note how the music video is like a tangled ball (Barthes) and thus gives audiences access to a variety of interpretations. Dont forget point evidence discuss.

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