PETRONAS WORLD OF MOTOR SPORTS

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A PROPOSAL FOR THE LAUNCH AND MANAGEMENT OF A SHOWROOM IN LONDON FOR PETROLIAM NASIONAL BERHAD by Kendali Tower Sdn Bhd

Executive Summary
The purpose of this proposal is to uniquely set up and manage Petronas world of motor sports Boutique Gallery in London, England. Through this set up the Boutique Gallery will be building its unique branding image by marketing all types of merchandise produce by Petronas and the their racing partners. To emphasis main feature that will be focusing on the FP1 motorcycle developed by Sauber Petronas Engineering. Strategically London will be an suitable candidate as a hub for Petronas to market and creating an international exposure for themselves due to:
Foggy Petronas team are based in England. London is the worlds best gateway to international markets, including the 450 million people in the European Union, the biggest single market in the world. Many of the international companies who locate in the capital use it as their launch point for European or global expansion. London is Europes financial capital, with nearly 2,000 UK headquartered companies listed on the London markets producing an aggregate market capitalization of nearly 1.4 trillion ($2.5 trillion). Consistently ranked by independent studies as the best place to locate a business in Europe, one third of the Fortune Global 500 have their European headquarters in London All major international motorsports events are hold in England and also organise a reputable local superbike circuit. England also hold a world class expo on automotives (Birmingham and London, alternate years)

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London - Geography
North London with a population of 1.1million has one of the largest concentrations both of overseas
residents and commuters alike. Its strong cultural identity is a contributing factor to a growing creative cluster, developing a contrast with the more traditional industrial estates. It offers an established retail market through its famous Brent Cross shopping centre, perfectly balanced by the new, contemporary vision of its Cricklewood development. On top of its accessibility to Londons internal transport infrastructure, North London has leveraged its unique advantage of proximity to the M1, M11 and M25 to become a significant manufacturing, logistics and distribution hub. International companies such as Merck, Sharp & Dohme, Johnson Matthey, Exel and GE Lighting highlight the importance of north London as a base for overseas expansion.

West London situated between the economic epicenter of central London and the entrepreneurial high growth businesses of the
Thames Valley region, west London offers a unique combination of diversity, tradition and innovation. Blue chip corporate sit side-by-side with fast-paced knowledge-driven enterprises and international manufacturing giants. Heathrows influence in west London extends well -beyond its appeal for international travel. It has created a unique business offer for international companies in manufacturing, logistics and high technology industries. Diageo, IBM and Glaxosmithkline have all established successful operations in west London.

Central London sits at the very heart of a 24 hour, global city. Encompassing the City of London and surrounding
areas, it is home to nearly half of Londons businesses. It is the capitals epicenter of financial and professional services activity; it has the largest concentration of media companies in Europe, and is the focal point for Londons tourist, leisure and entertainment industries. When international companies think London, more often than not they think central. Central London is the ultimate place to do business. It is the best connected region, in the best connected city, in Europe. It offers the broadest possible appeal to international business. Superb internal and external transport links provide unrivalled access to local, national and international business and consumer markets. Its well-established business infrastructure ensures that top quality services and suppliers can be obtained locally at competitive prices. It offers prestigious and modest property options in equal abundance - from Mayfair headquarters to fully-serviced offices. Central London has the right style, at the right price, to meet all budgets.

East London is an area of contrasts. It is home to thriving residential and commercial centers in outlying boroughs, such as
Romford and Lewisham. The high-profile, award-winning office towers of Canary Wharf are only a short distance from the industrial and warehouse facilities of its well-developed manufacturing, R&D, logistics and distribution hub. International manufacturing companies of prominence, such as Ford, Tate & Lyle and Carlsberg are situated there.

South London is a place where international retailers can make their mark on
Londons sophisticated consumer market. Home to three out of the top four London retail centers - Kingston, Croydon, and Bromley it is the largest commercial centre outside of central London itself

a proposal by : Kendali Tower Sdn Bhd

Proposed Business Concept

Proposed Concept Introduction of Motor racing Boutique Gallery concept is due to high quality of merchandising. The Boutique Gallery also will illustrate Petronas commitment and involvement in motor sports from the early years to current, both the international and domestic. The Boutique will accommodate: Petronas involvement and achievement in the world of motor sports; Superbike, F1, Rally and others. Petronas research and development products such as the 2.0litre engine produce with Sauber. Proposed Merchandise and Exhibition Items FP 1 Motorcycle and accessories. Foggy Petronas items. Sauber Petronas items. Petronas related products such as engine and lubricants.

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Proposed Merchandise FP1 Motorcycle

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Proposed Petronas Sauber Merchandise

T Shirts Head Gears

Jackets

Team Banners

Bags

Pen

Umbrella

Spectacles

Belt

Mug

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Proposed Foggy Petronas Merchandise

Team Banners

Round Neck

Mugs

T Shirts

Umbrella

Key Chain

Head Gears

Wallets

Bags

Jackets

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Proposed Racing Art Merchandise

Wing Table

Candle Holder

Coat Rack

Salon Table

Occasional Table

Pen Holder

Light - Brake

Box

Card Holder

Wing Table

Wine Holder

Pen Holder

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Petronas Lubricants
PETRONAS Lubricant provides basic information regarding our range of lubricant products to assist our present and potential customers. For easy reference, it groups lubricant products produced by PETRONAS into 5 categories:
Passenger Car Motor Oil Motorcycle Motor Oil Heavy Duty Engine Oil Industrial/Marine Oil Automatic Transmission Fluid/Gear Oil

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Proposed Locations
3 4 1 5

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Proposed Location 1
Rental price: 60,000 Per Annum Type: High Street Size: 1,879 sq ft (175 sqm) The subject premises are arranged over the ground floor and basement and benefit from having high ceilings, original period features and a frontage onto Golden Square. The space available is approx: Ground Floor Sales: 577 sq ft Ground Rear Office: 140 sq ft Basement: 716 sq ft Rear Store: 134 sq ft Vaults: 312 sq ft This property is located on the south side of Golden Square within the Soho district of London. A renowned leisure destination, Soho has become a trendy business location, particularly in the media sector. The property benefits from good communications, being within easy reach of Central Line Underground Stations at Oxford Circus and Tottenham Court Road, while Piccadilly Circus is also within a five minute walk.

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Proposed Location 2
Rental Price: Type: High Street Size: 1,356 sq ft (126 sqm) Shop to let arranged on the ground floor and basement of this period building. The space consists of approx 638 sq ft on the ground floor area and 718 sq ft on the basement. The premises are located within the area of Victoria and situated on Lower Grosvenor Place near to its junction with Buckingham Palace Road. The property benefits from being within a short walking distance from Victoria station.

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Proposed Location 3
Rental price: 45,000 Per Annum Type: Showroom Size: 3,100 Sq Ft (288 sq m) This showroom/office is on the ground floor and basement of this 1970's built property. On the ground floor the property consists of a reception area, 2 WC's a kitchen and a further two rooms. The ground floor measures approximately 1250 sq ft and a basement provides a further 1850 sq ft of useable space. The property is situated on the east side of Lisson Street, close to its junction with Bell Street in the Lisson Grove area and is currently outside the congestion charge zone. Transport facilities are good with Marylebone main line and London Underground station (Chiltern main line and Bakerloo line) lying approximately 0.23 miles to the east. Edgware Road London Underground station (Bakerloo, Circle and Hammersmith & City lines) lies approximately 0.08 miles to the west.

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Proposed Location 4
Rental price: 45,000 Per Annum Type: High Street Size: 3,550 SQ Feet (330 sqm) A1 retail premises to let on the ground floor and basement of this attractive period property. The space consists of approx 1850 sq ft on the ground floor and 1700 sq ft on the basement. The property is well located on Old Street (the A5201), which is a major route into the City of London. Old Street London underground and rail station is within easy walking distance.

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Proposed Location 5
Rental price: 75,000 Per Annum Type: Not specified Size: 3,294 sq ft (306 sqm) Extensive Mayfair shop premises to be let on new lease. Just a few steps from Piccadilly close to KOREAN AIR and LADBROKES, opposite CAF NERO, STARBUCKS, BENJYS, Pakistan International AIRWAYS and many fine art galleries

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Proposed Location 6
Rental: 29,000 Per Annum Type: Office/Showroom/Retail Size: 1625 sq ft (150 sqm) The building is prominently located on Dawes Road near the junction of Filmer Road. Fulham Broadway is the closest underground station (District line) being approximately 10 minutes walk away. The Dawes Road is a busy route linking Fulham Palace Road and Hammersmith to the Fulham Broadway area where the new shopping centre has recently been constructed. The building benefits from a large double fronted window frontage and further return frontage to the side. Well suited for office, retail or showroom uses subject to planning. The space is approximately 1,625 sq ft over the ground and basement floors (subject to final design and completion of works). The property is undergoing an extensive architect designed refurbishment including creating a large lightwell between the floors. Floor plans and specification are available

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Dealer & Proposed Location

5 2

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Dealers and Manufacturers

Location

Manufacturers

Dealer Rexx Judd Ltd Colin Colins Group* Daytona Motorcycles Motorcycle Service Centre Motorcycle Store South Ducati BMW Parklane* Bike Smart Greyhound Motorcycle In Moto Motorcycle Ltd Wandworth Premiere Motorcycle Ltd* Warr* Motoden*

A B C D E F G H I J K L M N

O
P Q
* preview of showroom

Johns of Romford
Woodford Motorcycle Metropolis Motorcycle

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BMW Park Lane

Park Lane, Mayfair stocks the latest BMW Motorcycle range and has immediate access to over 50 BMW approved used motorcycles in Park Lane underground showroom

Location: 68 Park Lane Mayfair London

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Harley Davidson - Warr

Europe's oldest Harley Davidson dealership. Bike hire, sales and servicing Location: 611 King's Rd London SW6 2EL

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Honda - Motoden
Motoden is the newest, largest Honda motorcycle showroom in the UK. Full range of Honda motorcycles on display from 100cc Lead to the 1800cc Goldwing. Large clothing store and a 5 bench workshop in house Location: 41-49 Kingsland Road London E2 8AG

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Suzuki Premiere Motorcycles

Premier Motorcycles are voted the South East's leading Suzuki dealers for new and used bikes. Specializing in top quality sales, after sales service and a vast selection of clothing and accessories Location: 131 133, High Street West Wickham Kent BR4 0LU

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Multi Franchise Colin Collins Group

Motorcycle, scooter and Hyundai car dealers. Main dealers for ten motorcycle manufacturers. Motorcycle training specialists Location: Harrow Letchworth Watford

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Other Boutiques - FERRARI

Maranello

Las Vegas

Shanghai

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Major Motoring Events United Kingdom

International Racing Events MotoGP 2006
02 July (Round 9) Donington Park

Local Racing Events British Superbike Championship 2006

26 Mar (Opening Round) Brands Hatch 08 Oct (Final Round) Brands Hatch

Formula 1 2006
11 June (Round ) Silverstone

Superbike World Championship 2006

28 May (Round 5) Silverstone 06 August (Round 8) Brands Hatch

International Expo Events London Motor Expo

22nd to 28th May Canary Wharf

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Proposed Ground Events

March 06 Launch of Boutique coinciding with opening round of British Superbike Championship. May 06 Cocktail reception coinciding with Superbike World Championship and London Motor Expo. June 06 Cocktail reception coinciding with Formula 1. July 06 Cocktail reception coinciding with MotoGP. Oct 06 End of season cocktail reception for Foggy Petronas & Sauber Petronas premier fan.

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Ground Event Components

Cocktails Demonstrations Live broadcast of events Indoor Racing Games Competition (X Box) Door gifts Talks by professionals (e.g. Carl Fogarty) Discussion sessions

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Pre Operating Cost

No 1 2 3 4 Description Documentations (Local council submission etc.) Renovation (50/psf, target min 1500 sf) Fixtures & Fittings Miscellaneous (Point of Sales Equipment, Security System etc.) Value 5,000.00 75,000.00 25,000.00 15,000.00

Total Estimation

120,000.00

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Operating Cost
No 1 2 Description Salary & Wages (1 Sales & Service Advisor and 2 Sales Promoter) Rental (Average for 1500 sf, not including business rates and service tax payable yearly) Value 6,500.00 6,000.00

Miscellaneous

1,500.00

Total Estimation

14,000.00

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Advertising & Promotion Cost

No 1 Description Launching Event Value 10,000.00

2
3 4 5

World Superbike & London Motor Expo Events *

Formula 1 Event * Moto GP Event * End of Season Event * Total Estimation

7,000.00
5,000.00 5,000.00 7,000.00 34,000.00

* proposed permanent events (24,000 Per Annum)

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APPENDIXES

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About Kendali Tower Sdn Bhd

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Kinexus Sdn Bhd

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About UK Partner
Dato Paduka Aiddie A Ghazlan (DPTJ), 44
CURRENT ADDRESS: No 6, Lorong Kuda, 55100 Kuala Lumpur, Telephone : +6016 313 5325 Email : dato_aiddie@yahoo.com PERMANENT ADDRESS: 2 Coryton Path, London, W9 3DN Telephone : +44 7984 439 213 Email : aidimack@gmail.com Date of Birth: 3rd January 1964. Marital Status: Presently married with 3 Children. EDUCATIONAL BACKGROUND: Bachelor's Degree in Music from Goldsmith College, University of London in 1985 Diploma in Film & TV Production from Brixton Film Academy, in 1996 WORK EXPERIENCE: 2004 Present Currently residing in the UK 2000-2003 General Manager Sentimas KL Sdn Bhd, a dealer of Perodua Cars. Primary responsibility was to develop the sales plan for Perodua Cars and also to implement it. Responsible to manage and ensure the branch met with the various budget set by the company and at the same time ensuring the branch complied with the policies of the company and overall health of the branch.
Ensuring the operational aspect of the branch is complying with the group policies. Managing the administrative aspect of the branch such as human resource, administrative and accounting is in compliance with the company policies and procedure Represent the majority shareholder. Among the responsibilities was to ensure the financial aspects of the company is kept in tandem with the budget, policies are being standardized throughout the whole group, raising working capital and identifying potential business for the group and identifying investments. Communication between lawyers, accountant and bankers are also part of the function. Ensuring reports are prepared accurately and timely, plus reviewing such reports prior to presentation to the Board of Directors. Chairman of the working committee where decisions have to be made and recommended to the Board of Directors. Preparing proposals to Board of Directors for approval and decision. Ensuring the Office is operated efficiently and within the company policies.

Owner/Rider of Ducati motor racing team in Malaysia Mack3 Racing, won the Johor Race series in 1999 riding a Ducati 916SPS, won the inaugural Sepang International Merdeka race in 2000. Participate in 2002 Asia Road Racing Championship in Supersports Category also was invited to participate 3 U. S Club Championship races under California Superbike School. Others: Currently holding a Permanent Residence in the UK.

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