OCHOMMA

An Art & Cultural Exhibition On Traditional Nigerian Hairstyles

BACKGROUND
The endorsement of Traditional hairstyles is cultural driven. Culture gives people a sense of pride, the foundation upon which they build their future, for if they do not appreciate their past, they cannot effectively chart their future. Nigeria is made up of over a 100 different ethnic groups, each with their own culture, language, belief and looks. The different ethnic groups could easily be identified by their unique looks and traditional hairstyles. However, In the mid twentieth century, the popular use of western colonial designed wigs began to threaten traditional hairdressing and contributed in no time to the gradual disappearance of elaborate hair designs in the visual patterns of Nigerian life. The transformation of the twentieth century had completely influenced the present hair styles worn by Nigerians. This exhibition therefore is to redeem the lost glory and preserve national heritage.

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OBJECTIVES

Preservation of our cultural heritage. Showcase traditional hairstyle that will project the cultural norms and values of our different ethnic groups to Nigerians, other African countries and to the outside world. Maintain records on Nigerian traditional hairstyle for future references.

To create affinity between the different ethnic groups through art.

Create a new trend in the fashion & style industry.

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IDEA

To uphold the originality, creativity and pride behind the revolution of different traditional hairstyles through art.

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TARGET AUDIENCE

Art Collectors Hairstylists and Saloons Cultural Institutes Embassies/High Commissions Media Houses National Art Gallery Museums Corporate Organizations Institutions and Schools General Public

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World Cultural Day 2008

Lagos Exhibition Terra Culture

FCT Abuja

Calabar Exhibition

Owerri Exhibition

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THE EXHIBITION

Branding 14days exhibition of Sculptural Art work Enlightenment presentation Performance Brochure Hair Styles on legs Dinner Media/PR

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BRANDING

Design Logo for the event Invitation Cards Brochures

Venue decoration

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THE EXHIBITION

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ENLIGHTMENT

Terra Culture Hall

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ENLIGHTMENT PRESENTATION

From Artist forum From National Gallery of Art From Hairdressing Institute and Corporate Institute

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CULTURAL PERFORMANCES

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CULTURAL PERFORMANCES

Comedy display Theater performance Musical troupe performance

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BROCHURE

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BROCHURE CONTENTS

Editorial research on tribal hair styles Exhibit Images Advert placement pages Publication:- A4 Size; 52Pages with the Cover page

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BROCHURE SALES

Dignitaries Sponsors Art collectors

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EXHIBITON

Terra Culture exhibition hall

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EXHIBITION SETUP

Ushers to lead guests Over 150 art works of 110 tribes are available for the exhibition Curator

Cataloging - Tagging
Educationist

Refreshment

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PROGRAM DIRECTION FOR EXHIBITION

Enlightenment Cultural performances Exhibition opening

Refreshment
Dinner

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DINNER

Lagoon Restaurant

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DINNER AMBIANCE

Designs and Decor Stage for - the models display - Musicians

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DINNER PLAN

Preview exhibition content Hair Styles on legs (Modeling) African jazz instrumentalist

Refreshment

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DINNER INVITATION

Corporate sponsors National Gallery of Art Art Forms

Potential Art Collector

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14days Traditional Hairstyles Exhibition and Seminar

Day 1

Enlightenment
Cultural performances Other Days Exhibition opening Refreshment Dinner Exhibition Day 7 Exhibition Day 10 Exhibition

Day 14 Closing of the Exhibition On NTH Performance Entertainment Collections of Purchased Art work

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MEDIA/PR

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PR

Press conference before and after the event News Syndication in National Dailies Brochure Presentation to the Press

Photography

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MEDIA

Ads on Nigeria Newspaper (Thisday, Punch, Guardian) Coverage to be Broadcast by Channels Arthouse, STV Entertainment news and NTA Newsline 3Bill board ads (Ikeja, Ikoyi and Victoria Island axis) Radio jingles awareness Radio hypes on Cool FM & Rhythm FM

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COST OF LAGOS EXHIBITION

N60,399,533.00

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SPONSORSHIP

GOLD BENEFITS:

N10,500,000.00

Logo Endorsement in the Press Logo Endorsement on Billboards Logo Endorsement on Posters Full pg colour ad in the Brochure News mentions on TV/Radio Logo displays at the venues Space for product display

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SPONSORSHIP

SILVER CLUB BENEFITS

N7,250,000.00

Logo Endorsement in the Press Logo Endorsement on Billboards Logo Endorsement on Posters Full pg colour ad in the Brochure News mentions on TV/Radio Logo displays at the venues

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SPONSORSHIP

BRONZE CLUB BENEFITS:

N5,000,000.00

Logo Endorsement in the Press Logo Endorsement on Billboards Logo Endorsement on Posters News mentions on TV/Radio

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SPONSORSHIP

DIAMOND CLUB

SOLE SPONSORSHIP

Brand Endorsement in the Press Brand Endorsement on Billboards Brand Endorsement on Posters Full pg colour ad in the Brochure News mentions on TV/Radio Photo Splash in Glitteratti Logo displays at the venues Use of brand colour for decoration Ushers costume in Brand colour Space for product display

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THANK YOU

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