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BASIC ASSUMPTIONS
a successful tourist destination is supposed to satisfy the needs of its clients clients needs are recognized by indentifying their profile tourism is an act of travelling low-cost carriers (LCC) as a relatively new means of transport LCC destinations (not) adapted to the needs of LCC clients
Tourists
to make the most of their holidays, it is in their interest to travel shortly, which also includes the types of transport, and their convenience and availability.
City of Zadar
Mediterranean region Long tradition in tourism Natural and cultural attractions Good transport links In 2010 Zadar tourism achieved 971,092 tourist arrivals (6,223,824 nights) Growth of 8.65% (6.73%)
Zadar airport
Number of tourists from the United Kingdom and Ireland in Zadar, in the period from 2003 to 2009
10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 2003 2004 2005 2006 2007 2008 2009 United Kingdom Ireland
started operating with low-cost airlines in 2002 continuous strong increase in passenger numbers (30.56% in 2010)
RESEARCH
period: 25 August - 15 September 2010 place: Zadar Airport objective: profile and motivations of tourists sample: 256 respondents methods: questionnaire (27 questions, 19 closed, 3 open and 5 questions in Likert scale with a 5 degree range)
average monthly income: higher with LCC tourists previous visits: - first time: 73.4 % (LCC) vs. 14.0 % - third time or more: 8.6 % (LCC) vs. 73.3 %
alone with parents with relatives with partners with children with friends with partner and children with partner and friends
1,00
2,20
3,87
2,40
1,93
2,33
1,93
1,47
2,33
1,73
1,73
3,13
0,53
0,5
4,75
2,5
2,75
2,25
3,5
3,75
2,75
4,75
0,5
0,5
3,75
2,5
2,5
2,25
0,5
2,5
1,5
1,5
2,5
0,95
1,57
4,24
3,06
2,87
3,18
2,93
1,68
3,54
2,54
2,62
4,24
0,38
0,4
4,8
2,6
1,8
2,2
3,4
2,2
3,8
1,09
1,44
4,17
2,93
2,83
2,81
2,73
1,81
3,40
3,15
2,39
4,01
1,09
1,1
1,6
4,5
3,2
3,4
3,2
2,2
3,5
2,9
4,8
0,5
0,8
1,7
3,8
2,9
1,7
2,7
1,8
1,3
2,4
2,5
2,7
0,7
CONCLUSION
destinations should adapt to clients needs LCC destinations should improve:
hospitality and catering services beach facilities variety of events and attractions higher time density of tourism products