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  • Advance Analytics

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    Freeman Jackson
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    Gartner predicts that by 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities. "The market for BI and analytics is undergoing gradual evolution" "the roles of marketing, sales, human resources, it management, and finance will continue to be transformed by the use of analytics"

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    Gartner predicts that by 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities. "The market for BI and analytics is undergoing gradual evolution" "the roles of marketing, sales, human resources, it management, and finance will continue to be transformed by the use of analytics"

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    55 vizualizări17 pagini

    Advance Analytics

    Încărcat de

    Freeman Jackson
    Gartner predicts that by 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities. "The market for BI and analytics is undergoing gradual evolution" "the roles of marketing, sales, human resources, it management, and finance will continue to be transformed by the use of analytics"

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 17

    Advanced Analytics

    The next wave of Business Intelligence

    Shankar Radhakrishnan Senior Solutions Architect HCL Technologies

    Agenda
    Analytics Landscape

    Maturity Level
    Market Indicators

    Advanced Analytics
    Enablers

    Analytics Landscape
    Strategies
    Social, Email, Blogs, Video, Mobile

    Marketing, Sales - Product Listing, Promotions


    Applications ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications

    Context
    Web, Customers, Products, Business Systems, Processes and Services

    Support Systems
    CRM, Recommendation Systems Data warehouses, Business Intelligence

    Collect More, Mine More


    Drivers
    ROI, Customer Retention, Product Affinity Market Trends, Research Analysis Customer/Consumer Analytics Build Relationships

    Insights

    Maturity Level
    Basic Analytics
    Performance Management What happened in the past?

    Advanced Analytics
    Complex Even Processing Multivariate Statistical Analysis Time-series Analysis Data Mining Predictive Modeling Ensemble Modeling Constrained Based Optimization Natural Language Processing Text Mining What is happening at this moment?

    Entity Extraction Sentiment Analysis Semantic Analysis Behavioral Analytics Social Network Analysis Social Media Analytics

    What will happen?

    What is most likely to happen? What might happen if we give it a little nudge?

    Market Indicators
    By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities The market for BI and analytics is undergoing gradual evolution. Gartner. Feb 1st, 2011

    In 2011, the use of analytics as a competitive differentiator in selected industries will explode The roles of marketing, sales, human resources, IT management, and finance will continue to be transformed by the use of analytics International Institute for Analytics. Dec 3rd, 2010

    Market Indicators (continued)


    By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations. Gartner. Jan 6th, 2011 These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making. Gartner. Jan 6th, 2011
    By 2014, global market for Analytics software will grow to $34Billion IDC. Nov 9th, 2010

    Text Analytics
    Social Analytics

    Sentiment Analysis
    Brand Identity

    Product & Brand Affinity


    Reputation Driven Online-Economy

    Facebook vs. Twitter

    Breakdown of 2010 Social Demographics

    Predictive Analytics
    Forecasting
    Targeting Fraud Detection, Anti-Fraud Analytics Regression, Predictive, Multivariate Propensity Price Elasticity

    Segmentation Analytics
    Customer Segmentation in real-time
    Churn Analysis, Attrition Funnel Analysis Behavioral Segmentations

    Mobile Analytics
    Digital Delivery Channels and Services

    Property Effectiveness
    Application Analytics

    Ad Analytics
    Geo-Spatial Analytics

    User profile and Relevance


    Identify New Opportunities

    Data Strategy
    Structured, Semi-Structured Unstructured User generated System generated Interactive pipes Enterprise Data

    Enablers : Processing Models


    Data Mining In-memory Database Analytics In-database Analytics Real-time Data warehouses Process-at-the-source Distributed Databases Clustered Databases Columnar Databases

    Enablers: Service Models


    Analytics-as-a-service Data Provisioning Data Ownership Localized Process Faster Results

    Dynamic Scaling
    Increased ROI

    Enablers : Big Data


    Data volume explosion
    Data Retention (Long Tail Analysis) Data Appliance Distributed Data Open Development Frameworks

    Thank You!

    Every decision we make is based on Analytics Oliver Ratzesberger, Ebay

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