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Akash Srivastava
Promotion mix
In a business' total marketing communications program is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion , public relations tools and direct selling program that maximizes the impact on consumer and other end users at a minimal cost.
Advertising
"Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Sales Promotion
Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects
Personal Selling
Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale"
PR (Public Relations)
Communications often in the form of news distributed in a non-personal form which may include newspaper, magazine, radio, television, Internet or other form of media for which the sponsoring organization does not pay a fee.
Time:
Price:
Example:
References:
Marketing Management
- Kotler, Keller, Koshy and Jha
Thank You.