SUMMER INTERNSHIP PROJECT

ORGANISATIONAL STUDY ON

PVT LTD
KOLATHARA, CALICUT KERALA

UNDER THE GUIDENCE OF

PREPARED BY

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Topic
Summer Internship Project Organizational Study At ROUTEROYS PVT. LTD, Kolathara, Calicut.

Objectives Of The Study

To evaluate the organization and working of the Routeroys Company. To study in detail about the production process and analyze its various aspects To analyze the efficiency of operations and machineries this company.

To study the personal problems, working of the trade union.

To study the marketing and selling arrangement of the society. To find out the reason for reduced profit.
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Methodology
For the completion of the present study primary and secondary datas are used. Primary data are collected through personal interviews with the administrative staff like managers, accountant and factory staff. The secondary data are taken from the audit memorandum of the company, official website, journals, other websites related to footwear industry. The production process, raw materials, plant layout etc. of the company are shown in the form of charts and diagrams.

Company Profile
Founded Founders Type : Financial year 2002-2003 : Jabid V.T, Sameer V.T : Private limited company

Industry
Employees Location

: Footwear
: 47 : Kolathara, Calicut, Kerala.

History

Routeroys Pvt. Ltd., Calicut, set up during financial year 2002-2003, by introducing plastic footwear with rexin upper and insole In 2002, Routeroys was registered as a private limited company The unit possesses P.M.T, SSI registration issued by the district industries center, Calicut The firm upgraded its technology in 2003 and it started using polyurethane as the material to produce lightweight, durable and eco-friendly footwear
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Vision and Mission

Vision To provide quality products to customers at an affordable price. Mission To meet the market demand and to achieve a prominent position in the foot wear industry.

Product Range

Routeroys products fall under the 3 brand namesPassion, Catfox, and Rind

Organisational Chart
MANAGING PARTNERS GENERAL MANAGER

PRODUCTION MANAGER

MARKETING MANAGER

FINANCE MANAGER

HR MANAGER

QUALITY CONTROLER

ASSISTANT MARKETING

ACCOUNTANTS

ASSISTANT HR MANAGER

SUPERVISORS

MARKETING EXECUTIVES

WORKERS
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Departments

Production Department

Human Resource Department

Finance Department

Marketing Department

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Production Department
The Production department headed by the Production Manager and is concerned with the function of purchasing, processing, packing and storing of materials.

52 Station P.U. machine.

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Production Department

Routeroys Company produces premium quality footwear using polyurethane technology which is imported from China.

The production is done according to the requirements of order received from the customer. The order contains size, quantity required, place of delivery etc

Routeroys company following the method of Bulk purchasing. Bulk purchasing gives a price advantage to the company

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Human Resource Department

Activities Of HR Department The HR department is headed by the HR manager. This department is concerned with the procurement of personnel requirement of the company

Safety Measures Welfare Activities Negotiation With Trade Union Keeping Records Incentives

Wage And Salary

Recruitment

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Finance Department
Functions of Finance Department
Investment decisions

The Finance department is headed by Finance manager who is entrusted with the function of maintaining and managing the accounts of the company. Preparation of wage sheet and payment of wages are also done by this department.

Stock Sale

statement

statement

Production statement Debtors and

creditors statement

Planning fund Management

of cash

Allocation of

funds

Controlling funds Make Tax

receipts and payments

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administration

Marketing Department
Functions Of Marketing Department The Marketing department is headed by the Marketing Manager and is concerned with the collection and execution of order, market expansion, advertisement, sales promotion etc.
Sales

operation

Inventory management Production forecasts Control of

sales marketing

Evaluating the

pulse
Monitoring delivery

performance of distributors
Advertisement
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SWOT Analysis

Strengths

Easy availability of raw materials and other inputs Comfortable availability of labors in low cost Employees are being provided with all necessary welfare facilities There are highly committed employees Well-equipped quality control department for inspecting the quality of incoming of raw materials and final products

Competitive advantage in cost of production

Imported machineries with upgraded technology
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SWOT Analysis

Weaknesses

Due to credit sales, debt rate is high Low turnover resulting in low profit Lack of effective advertising and publicity

No proper utilization of R&D

The whole business is controlled by promoters only Low market share

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SWOT Analysis

Opportunities

The company has the opportunity to expand its production units The company can establish more branches across India The company can tap foreign market dynamically through exporting outside India The company can manufacture more stylish, designer and fashionable footwear

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SWOT Analysis

Threats

Competition from other leading companies

Government interference may reduce growth potential

High market share of branded industries

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Summary Of Findings

The promoters and general manager are having direct control on the whole company

The production department is having imported machineries

There is a massive availability of raw materials

The responsibilities of administrative employees are well defined

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Summary Of Findings

Proper welfare facilities are given and various financial incentives are provided to workers

The company depend upon long term and short term loans from the banks and financial institution

The company is having low market share but it is planning to expand slowly

The company is having weak promotional activities.

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Suggestions

The company can adopt better promotional activities especially TV advertisements and news papers

The company can go for e-trade so that with minimum expenditure it can sell more product

The company can improve their product line through different sizes, kids footwear, more stylish and fashionable footwears

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Suggestions

The company can improve the product range by manufacturing shoes

The company can enter into foreign markets

The company can go for decentralization for better decisions

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Conclusion
Routeroys Pvt. Ltd., one of the leading companies in manufacturing of PVC and PU footwear in Kerala. Customers are very satisfied with the price and quality of the product. It is having professional management highly dedicated employees. With this slowly it is grabbing the market share. The main positive point for the company is availability of raw materials at competitive price. The company has made a remarkable role in PVC and PU footwear industry.

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Conclusion
Routeroys Pvt. Ltd is a company which gives utmost importance to the quality of its products. It produces and sells high quality, durable and safe leather footwear to its customers. As the company focuses its attention mainly on quality of its products, strict and continuous measures are taken to control and maintain the quality of its products.

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Bibliography

G.S. Sudha, Human Resource Management, 2008, Ramesh Book Depot, Jaipur

Susan Quinn, Management Basics, 2010 (E-Book)

Kendzior Russell J. (2010). Falls Aren't Funny: pp.117, Retrieved on Aug.18, 2013

Margo De Mello (2009). Feet and footwear: a cultural encyclopedia pp. 65, Retrieved on Aug.19, 2013

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Bibliography

www.routerous.com/html 06/08/2013- 20/08/2010 http://www.leatherindia.org/products/footwear.asp 08/08/2013 Company records and reports

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Thank You

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