Introduction to case study

Brothers Richard and Maurice McDonalds have founded in 1937, Pasadena, California. Ray Kroc taken first franchise in USA for $950 in 1954 First international venture in 1967 in Canada. They used franchising to local people.

Theme of case study

Globalization and Internationalization are two frequently used terms for business these days. Mix of these terms Glocalization is used by McDonalds for achieving success.

Implementation of concept of Glocalization in Marketing Mix of McDs

Product Place Price Promotion People Process Physicals

Findings
While entering a new market, we should analyse culture, labour laws, labour working hours, tastes, preferences, customs of the target market. While implementing the pricing strategy in target market, we need to analyse the stage of product in PLC. For promotions local celebrities are a good means for communicating the idea of product. Further sponsorships should not be forgotten to build the image of Company in minds of consumer. Now the focus of companies is changing to be a born global company. Think Global, Act Local.