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INDUSTRY AND COMPETITIVE ANALYSIS AIMS AT DEVELOPING INSIGHTFUL ANSWERS TO FOLLOWING i. What are industrys dominant economic features. ii. What is competition and how strong are competitive forces. iii. What causes industrys competitive structure and business environment to change? iv. Which companies are strongest / Weakest position v. What strategic moves rivals are likely to make vi. What are key factors for competitive success vii. Is the industry attractive and what are prospects of above average profits.
COMPETITION
ENVIRONMENTAL SCANNING
IS INDUSTRY ATTRACTIVE ?