Documente Academic
Documente Profesional
Documente Cultură
METODOLOGY PROJECT
MMS-I (SEM –II)
CHANAKYA BATCH
2008-09
SUBMITTED TO:
Ms. GITANJALI KAPOOR
RESEARCH
METHODOLOGY
MOBILE PHONE OPERATOR
SURVEY
Group Members Roll No.
SHWETA DEDHIA C-10
ANU PILLAI C-28
ANANDITA SINGH C-34
SIMI SAMKUTTY C-41
SAGAR THAKUR C-46
RESEARCH
METHODOLOGY
RESEARCH
METHODOLOGY
Definition of Research:
• The word research is derived from the Latin
word meaning to know.
• It is a systematic and a replicable process,
which identifies and defines problems, within
specified boundaries.
• It employs well-designed method to collect the
data and analyses the results.
TERMS
• Hypothesis / Null Hypothesis
• Objectives
• Sample size
• Tools
• Sampling units
• Data Collection Methods –
Primary Data
Secondary Data
HYPOTHESIS TESTING
• Network Coverage
• Brand Name
• Network Quality
• Value Added Services
• Usage among Peer and Family
• Tariff Rate
• Attractive Recharge Options
• Internet Surfing Speed/Quality
• Mobile Technology
• Customer Care
SAMPLE
CHARACTERISTICS
GENDER
FEMALE
48%
MALE
FEMALE
MALE
52%
MARITUAL STATUS
MARRIED
35%
UNMARRIED
65% MARRIED
UNMARRIED
AGE
40 and above
13%
26-40
20%
15-25
67%
EDUCATIONAL QUALIFICATION
40
36.25
35
30
26.25
25
20
15 12.5
10
8.75
10
6.25
0
10th & below 12th UNDER- GRADUATE POST- DOCTORATE
GRADUATE GRADUATE
OCCUPATION
OTHERS 15
HOUSEWIFE 10
DOCTOR 6.25
MANAGER 5
BUSINESS 8.75
ENGINEER 7.5
STUDENT 47.5
FAMILY INCOME LEVEL (Rs. in
Lakhs)
14% 13%
75%
Yes
No
25%
Appropriate monthly Expenditure
35
30
25
20 Monthly
15 Expenditure
10
5
0
Less 50-100 100-200 200-300 Above
than 50 300
Brand Preferred
6% Airtel
20% 28%
Vodafone
Reliance
6% Aircel
MTNL/BSNL
Idea
40%
Tata
Technology used by mobile operator
92%
CDMA
GSMA
GSM
8%
Percentage of people engaged
26%
74%
Yes
No
.
Do you have an STD/ISD connection
at home/office ?
Are you satisfied with the services
provided ?
Some more
findings
INTERNET Vs OCCUPATION
OTHERS 3.94
HOUSEWIFE 1.3
MANAGER 4.53
BUSINESS 5.97
ENGG./DOC. 4.8
STUDENT 4.75
ATTRACTIVE RECHARGE OPTIONS
(based on salary segmentation)
8.5
7.5
6.5
5.5
5
<5000 5001-7000 7001-12000 12000+
CUSTOMER CARE SERVICES
6.5
5.5
4.5
3.5
3
15-25 26-40 40+ Overall Avg.
Mobile Technology (GSM/CDMA)
7
6.5
5.5
4.5
4
15-25 26-40 40+
Testing of Hypothesis
• BIBLIOGRAPHY
• Research Methodology
– C.R Kothari
WEBLIOGRAPHY
• www.trai.gov.in
• www.wikipedia.com