ADVERTISING:

The History

PREHISTORY
1704 - First Newspaper Ad, published in the Boston News Letter.
1742 - First Magazine Ad, printed in General Magazine

Birth of Indian Advertising

1780 - James Augustus Hickey brought out the first newspaper in India called Calcutta General Advertiser or Hickey's Bengal Gazette(Calcutta)

th 18

century The foundation era

Ads appear for the first time in print in Hickey's Bengal Gazette The earliest ads: Classified Patent medicines Ads by Retailers Horlicks becomes the first 'malted milk' to be patented on 5th June 1883

The 1900s
1905 - B Dattaram & Co claims to be the oldest existing Indian agency in Girgaum in Bombay 1912 - ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake 1920s - Enter the first foreign owned ad agencies - Gujarat Advertising and Indian Advertising set up - Expatriate agencies emerge: Alliance Advertising, Tata Publicity - LA Stronach's merges into today's Norvicson Advertising - D J Keymer gives rise to Ogilvy & Mather and Clarion

1930s
The talkies and radio emerge as media Colour movies The first Indian advertising agency to offer both creative work as well as space selling was Sista's Advertising and Publicity Services set up by Venkatararao Sista in 1934

1940s
The 2nd World War Fight for Independence Launch of brands like Lux, Pears, Dalda

1950s
Indian advertising takes off Industrial revolution in the Nehruvian era 1st survey of the rural market Cinema advertising began Indias First AD club was set up in Calcutta Leading ad agency - Press Syndicate

1960s
Advertising to be Indian in thought and content Creativity was emphasized Photography find increasing use Professionalization within agencies 1st Asian Advertising Congress at New Delhi

1970s
Media boom Bouquet of magazines 2nd Asian Advertising Congress at New Delhi

1980s
Aug 15th 1982 Colour TV introduced Radio commercials introduced Regional broadcasts, expansion of radio Expansion and diversification of agencies Colour Printing more popular Public sector advertising Formation of Indian chapter of International Advertising Association

1990s
FM Radio Emergence of Satellite TV st CNN 1 channel to be beamed to India Star bouquet Zee bouquet Movie channels and pay channels DD Metro to counter satellite channels Internationalisation of Advertising

2000s
Technological breakthrough The WWW ERA

2001

2005

2006

1999

HALLMARK EVENTS
1912- ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake 1939 First marketing campaign for a vanaspati (cooking fat) brand called Dalda, by LINTAS 1941 - Lux and Pears toilet soaps - First foreign brands to Indianise themselves 1941 HTA (Hindustan Thompson Associates) coins the term Balanced nutrition to make Horlicks more relevant to India 1951 - Vicks VapoRub: a rub for colds, causes ripples with its entry in the balm market

 1957- Vividh Bharati 1962 - India's television's first soap opera Teesra Rasta 1967 - First commercial appears on Vividh Bharati 1978- First television commercial seen 1980- King-sized Virginia filter cigarette enters market with brand name of 'Charms' 1982 -When television turned to colour transmission then Bombay Dyeing becomes the first colour TV ad

 1983 - Maggi Noodles launched to become an overnight success 1984 - Hum Log, Doordarshan's first soap opera in the colour era is born 1985-86 - 915 new brands of products and services appearing on the Indian Market 1990 - Marks the beginning of new medium Internet , go virtual with websites & Internet advertising 1990 -Brand Equity (magazine) of The Economic Times is born 1991- First India-targetted satellite channel, Zee TV starts broadcast

 1996- The ad fraternity hits big time for the first time by bagging three awards at the 43rd International Advertising Festival, Cannes 1996- Sun TV becomes the first regional TV channel to go live 24 hours a day on all days of the week 1999 - Advertising on the Internet gains popularity 2003- TV show with built-in-advertising is planned.

Pears ad from the 60s

Lux soap ad featuring Leela Chitnis 1941

Saira Banu and Hema Malini in Lux ads.

Zeenat Aman in Lux soap ad from 1980s

Zeenat Aman in Lux soap ad from 1980s

Madhuri Dixit in Lux Ad