Vission

Become a leading ice cream shop in the country, known for operations excellence, great signature foods, sparkling clean facilities, prompt, friendly service and dedicated, talented and consistent profitable growth.

Healthy Ice Cream

WHY IS IT CALLED HEALTHY ICE CREAM? Because Most of the component of Healthy Ice Cream are made by freezing natural ingredients mixture of pasteurized milk, sugar, cream. It is flavored with fruit and vegetables.

Background
Nowadays, most of foods and snacks which are sold in the market are made of preservative. Peoples dont realize the risk that can make a bad effect in the future. Based on that reason we decided to go in to business a healthy food that could be consumed by all society in the world.

CEO Marketing Operation

Human Resources

Finance

Our target is all of those ice cream lovers growing from low to high level. I think, we will promoted in school or university in jogja before, we think it will be easier to promoted our products among students and after we got the name of the product, then we will begin to develop into a higher market. in terms of promotion, we will try with current technologies exist, such as with websites, radio, Newspaper, Brochure and by giving a demo at some schools and universities in the area jogjakarta this, because our target is to enter the world of students first. Make member for ice cream lovers and provide discounts or special promotions, so that customers could be interested in our products. I think our competitors are heavy enough that the company already has big names such as Baskin Robbins ice cream, but we have different tastes than others of course!

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HUMAN RESOURCE DEPARTMENT

PERSONNEL
The Owner Riza Marketing Manager Benny Indra Ardhianto Production Manager Cindy Uli Human Resource Manager Nasrudin Finance Manager Wahyudin

EMPLOYEE
2 2 1 1

Chef Waitress Casier Securities

PREMISES
The office is currently located in Jln.Kaliurang km. 2 Jogjakarta Open daily 08.00am - 09.00pm

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Our main product is ICE CREAM The student is will be our target so we offer our products with a relatively cheap price The difference of our produts with the other ice cream is this all made from fresh and healthy fruit and vegetables We also provide the additional products like biscuit and many kind of cake

Ice Cream Trucks Ice Cream Machine Materials, like: milk, cream, chocolate, vegetables flavor, etc. Supplies, like; plastic, spoon, tissue, papers

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Finance Department
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Expectation of Capitals
Fixed Cost
Ice Cream Trucks Ice Cream Machine Other Equipments Rp. 135.000.000,00 Rp. 5.500.000,00 Rp. 1.000.000,00

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Variable Costs

Rp. 141.500.000,00

Materials, like: milk, cream, chocolate,etc. Rp. 15.000.000,00 Delivery Costs Rp. 100.000,00 Supplies, like; plastic, tissue, papers Rp. 35.000,00 Rp. 15.135.000,00

Other Costs

Selling and Advertising Costs

Totals Allocation of Capital

Rp.

150.000,00

Rp. 156.785.000,00

Cost of goods sold (1) Materials Raw materials, like : milk, yougurt, Chocolate, cream, stick, etc. Rp. 15.000.000,00 Delivery Costs Rp. 100.000,00 (2) Labor Cost (3) Overhead Costs Depreciation Indirect Labor Operation Costs Nonoperation Costs Selling and Advertising Costs Total Costs during first month operation

Rp. 15.100.000,00 Rp. 3.750.000,00

Rp. Rp.

40.000,00 35.000,00 Rp.18/12/2010 75.000,00 Rp. 18.925.000,00

Rp.

150.000,00

Rp. 19.075.000,00

Break even Analysist

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Assume that : Variable cost of each ice cream Rp. 3.000,00 (averaged). Margin of each ice cream is 50% from average variable cost Rp. 1.500,00. Sales; Rp. 4.500,00 on the stable condition, (exclude planning expansion). So, BEP (in units) =(Total Fixed Costs:margin)

=(Rp.141.500.000,00:Rp.1.500,00)
BEP (in Rp) = +- 94.000 units ice cream Sales (per unit) x BEP (in units) = 4.500 x 9400 = Rp. 423.0000.000,00

Break even Analysist

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Assume that our sales volume monthly (in units) 6.358 ;

(total Cost of goods monthly:Cost of goods per unit ice cream) (Rp.19.075.000,00:Rp.3.000,00)= about 6.358 units

We attain BEP

14,78 month (BEP in units:sales volume) (94.000:6.358)= +- 14,78 month

Our Business need more Capitals later on

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To extent our business To create maximum profits

1. Short term plan, we need: Rp. 50.000.000,00 To increase modals equipments. 2. Middle term plan, we need: Rp. 200.000,00 To increase market share, especially in the Jogjakarta 3. After our business develop rapidly, we try to play on Financial Market. This is long term plan.

THANK YOU

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