Two multiplex cinemas: Kinepolis Cinema in Brussels, Belgium, and UCI Cinema in Solihull, Birmingham, UK

Presented by: D . Saimala(12251034)

Kinepolis Cinema in Brussels, Belgium

Kinepolis is the largest cinema complex in the world, with 28 screens, a total of 8000 seats, and 4 showings of each film every day . success :full range of the latest projection technology .

All the film performances are scheduled to start at the same times every day: 4 pm, 6 pm, 8 pm and 10.30 pm.
18 ticket desks: 10 in the large, airport-style foyer and 8 at the rear entrance. Above the desks there are TV monitors.

Contd.,
Each desk has a networked computer terminal and a ticket printer. The operator then takes payment by cash or credit card and issues the tickets but do not allocate specific seat positions. These operations take an average of 19.5 seconds, and a further 5 seconds is needed for the next customer to move forward and start the cycle again. The peak capacity is approximately 150 transactions per desk per hour 2700 per hour using all the desks. An average transaction involves the sale of approximately 1.7 tickets, the ticketing process can satisfy an input of 4500 customers per hour .

UCI Cinema in Solihull, Birmingham, UK

This UCI (United Cinemas International) cinema has been open since 1989 and has 8 screens. The cinema incorporates many state-of-the-art features .

There are two sets of giant TV screens in the entrance hall .

In total the 8 screens can seat 1840 people; the sizes (seating) of the screens vary. The film titles are selected for the cinema by Head Office, but local management has responsibility for the scheduling of the showings on each screen.

Contd.,
There are up to 4 ticket desks . The overall transaction is 20 seconds; thus the maximum throughput is 12 sales per minute, or 720 per hour. The average number of ticket sales per transaction is 1.8, and the maximum seat sales per hour is 1300 There is specific seat positions. A central pre-booking facility is also offered. UCIs mission statement emphasizes the need to provide clean and tidy premises, cheerful staff, adequate food facilities and, above all, a high-quality film and sound presentation.

QUESTIONS
1. What are the main differences between the two cinemas from the perspectives of the operations managers? Ans: Size of cinemas Number of tickets desks Time for issue of ticket Scheduling of films Layout

2. What are the advantages and disadvantages of the two different methods of scheduling the films onto the screens? How does each approach affect different types of customers?

Ans:
Kinepolis cinema has capacity of 8000 customers arriving and buying tickets, have strain on ticketing area, food courts , performance of cleaning staff. UCI creates even flow of customers at reception , vendoring areas, advancement in scheduling approaches ,higher utilization of staff.

3. Group exercise:
a) Find out the running times and classification of eight popular films. Try to schedule these onto the UCI Solihull screens, taking account of what popularity you might expect at different times. You should allow at least 20 minutes for emptying and cleaning, 10 minutes for admitting the next audience, and 15 minutes for advertising, before the start of the film. b) Try to make an appointment to visit your local cinema to meet the manager. Compare the operations with those at Kinepolis and UCI, particularly in terms of scheduling.

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