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- the voice of the newspaper

- news peg + opinion = editorial - a reflection of the staffs positioning (right, neutral, left, conservative, liberal) on the political spectrum. - a reflection of the views of the owners, managers or board of directors of the company.

- to persuade readers to think the same way you do. - to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. - to criticize - to explain - to praise

your purpose your audience word count style or tone

- recycling and environmental - corporate social responsibility / community involvement - ethics, governance, risk management, sustainability, workforce issues/diversity - ways to improve efficiency and work habits - product promotion

1. Hook Grab the readers attention 2. Clearly state the issue before giving your opinion

The Hook
an exciting quotation a rhetorical question a thought provoking statement Startling facts anecdote Irony

The Websters Dictionary introduction Example: Websters dictionary defines slavery as the state of being a slave, as the practice of owning slaves, and as a condition of hard work and subjection. The since time immemorial introduction Example: Since time memorial, slavery has been a problem in human history. In this essay it is my objective to . . . An overused, hackneyed quotation: "Time is gold.

1. State reason or evidence to support your position 2. Include facts that support reason

1. State and refute the position of the opposite side. 2. Concede on some points of the opposite side

1. Restate opinion on issue 2. Offer at least two possible solutions; end with a bang

provocative question
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quotation
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The power is in our hands. Will you use yours to save the world?

call for some sort of action


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As Barack Obama said, change will not come if we wait for some other person, or if we wait for some other time. We are the ones weve been waiting for. We are the change that we seek.
We have it in our power to change the world over. Lets take that first small step and stand up against all forms of gender discrimination. If we dont act now to mitigate the effects of environmental degradation, we will all lose what we enjoy now.

end with a warning


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rephrase the thesis statement*


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Poverty is considered the worse product of our generation. (thesis statement)

Let us not forget that it is appalling and is a big insult that poverty is a creation of our time.

ADDITIONAL TIPS:
- Attack! - No bylines - No I, me, my, in my opinion, I think, personally, for me - Avoid editorial of explanation - Dont be preachy

ADDITIONAL TIPS:
wrap it up in a concluding punch keep it to 500 words; make the title catchy sound professional

To summarize
- an editorial is like a CAKE!

Thank you

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