Documente Academic
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MEGHA SHARMA
MEGHA GOEL
MEENAKSHI
MEENAKSHI SHARMA
OVERVIEW
§Positive Effects
§Negative Effects
CONTRIBUTION OF TOBACCO IN
INDIA
• Income-20 billion
•Crop Insurance
•Assured Market
•Auction System
• Beedi
• Hooka
• Cigarette
• Cigar
Smokeless Tobacco:
•Gutka
•Natu
•Chewing
•Cheroot
MARKETING CHANNELS AND
PRICE DETERMINATION
•Bidi- rural – 80 %
14
12
113 11
10
9
Brands
International
brands
ITC-Mission
VISION
ITC-Brands
Insignia,
India Kings,
Classic
Gold Flake,
Silk Cut,
Navy Cut,
Scissors,
Capstan,
Berkeley, Bristol
and Flake
Brief about the Company
Godfrey Phillips is today the second largest player in the
Indian cigarette industry with an annual turnover of
over US$ 265 million
Incorporated in India in 1936, the Company established
its own manufacturing facilities in 1944
The Company today is the proud owner of some of the
most popular cigarette brands in the country like Red
and White, Four Square, Jaisalmer, Cavanders, Tipper
and Prince
Its products are distributed through an extensive India
wide network comprising 484 exclusive distributors and
over 800,000 retail outlets
GODREY PHILIPS INDIA
• Recent entries- Stellar, the Ist slim cigarette & Ist Gen, the
first euro norm cigarette in india.
GOLDEN TOBACCO LIMITED
BRANDS-
PANAMA CIGARETTES
FLAIR CIGARETTES
CHANCELLOR CIGARETTES
JUST BLACK FLAVOURED LITTLE CIGARS
JUNE SLIM CIGARETTES & LITTLE CIGARS
ESQUIRE CIGARETTES
LIPS EXOTIC FILTER CIGARS
JUST BLACK ROLLING SHAG
Targeting teens- images used
Boys- toughness and masculinity
(images-marlboro man)
Advertisement of a
gutka brand associated
with a marriage
ceremony
Cigarette brand linking
it with youthful images
Display advertisement of a
gutka brand behind a DTC bus
Current advertising and promotional
trends in India
Sponsorships of sports and cultural
events
• Gutka brands such as Simla, Goa 1000 and Pan Parag, skirt the
ban on tobacco advertising on television channels by resorting to
surrogate advertising for paan masala bearing the same brand
name.
COSTS OF SMOKING
CANCER
PRICING MEASURES
NON-PRICE MEASURES
ADVERTISING RESTRICTIONS
HEALTH WARNINGS