Consumer Behaviour

Project III
College Student Survey
Professional Academy Of

Prepared by: Zubair

Rahat
Moazzam
Umar
Javed
Imran

08/26/2009 Confidential 1
 Introduction
• Purpose of this presentation
– Objective:
• To Get Student Awareness Regarding Products
and their lifestyle.
– Outcome:
• Outcomes is based upon survey and questionnaire
percentage we calculated.
• The Outcomes of student totally based upon
on student perception on their lifestyle.

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 Contents
• Regarding Consumer Behaviour.
• Lifestyle Questionnaires.
• Findings & Charts.
• Product & Service Questionnaires.
• Findings & Charts.
• Promotional Strategies.
• Conclusion.

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WHAT INFLUENCES CONSUMER
BEHAVIOR
• INFLUENCES CONSUMER BEHAVIOR
– The aim of marketing is to meet
and satisfy target customers’
needs and wants better than
competitors.
– Consumer behavior is the study of
how individuals, groups, and
organizations select, buy, use,
and dispose of goods, services,
ideas, or experiences to satisfy
their needs and wants.
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Four Factors involved in Student
Lifestyle.
• Motivation
biological needs such as hunger, thirst or
discomfort.
• Perception
• Learning
When Hyundai announces its Gold coin offer it is giving a
cue to buy now. If the person goes ahead a buys a
Hyundai, it is a response. If he enjoys the experience of
the car.

• Beliefs & Attitudes

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Four Factors involved in Student
Lifestyle.
• Perception
Perception is the process by which people
select, organize & interpret information
• Beliefs & Attitudes
Beliefs make up a product or brand image which
effects buying behavior.
Attitude put people in a frame of mind of
liking or disliking things. E.g. Chinese goods

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 Perception
• Perception

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 Decision Making Sets

Total
Set Aware-
Consid-
ness
eration
Set Choice
Set Decision
Set

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Decision Making Sets

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Lifestyle Questionnaires
Set Of Nine Question

OBJECTIVE :
Through the set of nine question an
attempt was made to get the
Level of student, that now a days
which they prefer the most.

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Lifestyle Questionnaires
Set Of Nine Question

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Lifestyle Questionnaires
(Charts)
Of the above set of 9 values, which one
is most important to you?

17/ 20
70 % Student Give Import ants to fun & Enjoyments
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Lifestyle Questionnaires
Set Of Nine Question

OBJECTIVE :
Through these set of nine questions
we tried to find out, which specific
thing Student are interested in or
which thing they like to buy now a
days.

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Lifestyle Questionnaires
Set Of Nine Question

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Lifestyle Questionnaires
(Charts)
Of the above set of 9 values, which one
is most important to you?

16/20
60 % Student Give Import ants to MOBILE PHONES
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Lifestyle Questionnaires
OBJECTIVE:
The Set Of First Three Question, An Attempt was
Made, To Find Out, Which Mobile Company
They are Loyal With.
The Set of Second Four Question, An Attempt was
Made, To Find Which Mobile Service Provider Students
really like ?
The Set of Final Two Question, An Attempt was made,
To find which clothing Brand they are into ?

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Lifestyle Questionnaires
Set Of Three Question

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Lifestyle Questionnaires
Set Of 3 Question (Charts)

13/20 18/20

15/20
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 Service Provider Survey
1. Which Mobile Connection are you using these days?

80
70
60
50
40
30
20
10
0

Mobil ink
Ufone

telenor

Zong
Warid

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 Service Provider Survey
1. Market Share According to Survey

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 Service Provider Survey
4. If yes then which feature of the service of your
service provider makes you feel comfortable?
80
70
60
50
40
30
20
10
0
Good connectivity
Lowest call rates

New offer & Special Tariff

All Of The Above

Customer Service

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 Service Provider Survey
8. If you heard any product or services, where
did you came to know that ?
80
70
60
50
40
30
20
10
0

Bill Boards
Print Media
Electronic Media

Relatives

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 Service Provider Survey
8. If you heard any product or services, where
did you came to know that ?

Electronic Media Plays An important in Pakistan.

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 Promotional Strategies
The Power of Promotional
§Statistics showing how advertising
specialties influence student buying decisions.
§Student have a MORE favorable impression
of an advertiser after receiving the item like
( cap, begs, shirts )

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 Promotional Strategies
The Power of Promotional

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 Student Target Market
The Power of Promotional

•Services base companies used promotional strategies a lot

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 Student Target Market
The Power of Promotional
• Student Target Ads

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 Student Target Market
The Power of Promotional
• Student Target Ads
WARID TARGET STUDENT
MARKET

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 Student Target Market
The Power of Promotional
• PTCL Target Student with their Cheap
Student packages.

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 Promotional Strategies
The Power of Promotional
qRather put marketing dollars into television ads.
They’re much more cost-effective because they have a
wider reach.

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 Conclusion
• According to Survey
– The Level Of Student Satisfaction is very high.
• Student concerns, changes day by day as new
promotional adopted by the companies,.

• Student Lifestyle
– The lifestyle of student wants some fun and enjoyment
in life.
• Today student is the future of Pakistan, so their lifestyle
and attitude should be different.

• Conclusion
– Student concern with daily life , like they said mobile
phone is most important to them, some said cars, so
its depends on their perceptions what they like. Thank
you for listening.

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