INTERNATIONAL MARKETING

PRESENTATION ON CANADA

GROUP MEMBERS: MOHIT GUPTA NITIN CHOPRA SUMIT GUPTA ABHINEET PRATAP SINGH HIMANSHU CHOUDHARY JAYANT SINGH

CULTURE OF CANADA

Canada's culture - influenced by European culture and traditions, especially British and French RACE A country mainly of immigrants. family backgrounds may include: German, Italian, Romanian, Polish, Brazilian, Filipino, Chinese, Taiwanese, Japanese etc. RELIGION About 77 percent of Canadians are Christians. In urban centers, Islam, Judaism, Buddhism, Hinduism, and Sikhism GENERAL ATITUDE Proud of their multiculturalism; ethnic groups and immigrants Atlantic Canadians are considered conservative and traditional. To the west, the people of Ontario are considered fairly reserved and formal Western Provinces are thought of as more open and friendly. Official symbols maple leaf, beaver, and the Canadian horse Language Used : English & French

ECONOMIC ENVIRONMENT
Strong economic growth Emerging industries and the new economy Vibrant small business sector Geographical and Strategic Benefits Canada resembles the US in its market-oriented economic system, pattern of production, and affluent living standards Canada enjoys a substantial trade surplus with the US Canada is the US's largest foreign supplier of energy.

POLITICAL & LEGAL ENVIRONMENT

POLITICAL CULTURE-Mix of North America and European political culture. POLITICAL CONDITIONS-Canada is considered by most sources to be a very stable democracy. GOVERNMENT- Canadas Governing structure is a mix of constitutional monarchy and parliamentary REGULATORY PROCESS- The key policy governing regulation in Canada is the Cabinet Directive on Streamlining Regulation (CDSR).
INTERNATIONAL TRADE AND INVESTMENT 1.CANADA is the member of World Trade organisation. 2.Also party of North America Free Trade Agreement(NAFTA) 3.Canada is member of Canada-European Free Trade association(EFTA). 4.Canada-India Free Trade negotiations.

RETAIL FORMATS

Category Killer : Dominant company/product in an industry/product or service. For Ex. Toys R US, IKEA, Sporting Life Membership Clubs : Size 90000 to 120000 square feet, Profit Margin 8%. For Example Price Club, Costco

Warehouse Clubs: Size 25000 to 50000 square feet, specialize in a specific range of products like Club Biz, Club Ultima, Housing Warehouse
Superstores: Size of 50000 to 95000 square feet, carry a wide range of groceries like Loblaws, A&P, Konb Hill Farms Supercenters: Dollorama SEC, Costco wholesale Canada Ltd.

DISTRIBUTION
Distribution own (Self Distributing Retailing) is the most widespread structure in Canada. Production companies use distribution centres and retail stores owned or given in concession (franchise), and can share promotional services, technical design, make, etc. The flow of goods is as follows: Production centre ---distribution centres and retail stores final consumer. Distribution through wholesale centres (Wholesaler Distribution Centres) involving a between producer and wholesale distributors to retail stores.

Direct Distribution (Direct to Store Delivery) products go straight from the factory to retail stores. Examples of products that are distributed in this way are: dairy products, baked goods, bread, snacks and refreshments, soft drinks, etc.

TOP CANADIAN BRANDS

1)TD ($9.69 billion) 2010 rank: 2 2) Thomson Reuters ($9.55 billion) 2010 rank: 1 3) RBC ($7.93 billion) 2010 rank: 3 4) BlackBerry ($6.45 billion) 2010 rank: 4

5) Scotiabank ($3.97 billion) 2010 rank: 9

6) Tim Hortons ($3.44 billion) 2010 rank: 6 7) Lululemon ($3.25 billion) 2010 rank: 17 8) Shoppers Drug Mart ($3.18 billion) 2010 rank: 5 9) Bell ($3.06 billion) 2010 rank: 7 10) Rogers ($3 billion) 2010 rank: 8

STP

Segmentation According to the mobile communication markets features, we combined the occupation, behaviour and income three factors as the multiple segments to describe the consumers of mobile communication market. Targeting

Blackberry provide the solution to target market combined with the business professional, innovators and high income segments .
Positioning Blackberry is a smart phone that ensures consumers to receive all kind of information instantly, and be able to browse the Web, make or receive phone calls, organize the day and much more.

THE INTERNATIONAL PRODUCT LIFE CYCLE (BLACKBERRY)

Introduction and Growth Stages: Early Maturity: Late Maturity Decline

2003 ,1ST BB SMARTPHONE WAS LAUNCHED

COME TO INDIA

GROWTH CURRENTLY BLACKBERRY DECLINES IS DECLINING IN INDIA DUE TO COMPETITION

Sales

Time

BRANDS (CANADA) THOSE ARE AVAILABLE IN THE INDIAN MARKET AND THEIR MARKET ENTRY STRATEGIES IN INDIA

Blackberry
Diagio Bombardier Sun life McCain Four seasons hotels & resort Market entry strategy: Joint venture

Franchisee
Export & import

THANK YOU FOR VISITING

CANADA IS LIKE A BIRD, IT LIKES TO SOAR FREELY