A

PRESENTATION
ON
REASONS OF LEAVING THE
CORPORATE BANK CUSTOMERS

Presented By:
Kartik Sompura (104)
Tandel Vardhi (106)
Virji Uplana (113)
Vishnu Patel (77)
Anirudhsinh Ramlavat (84)
 HISTORY OF BANKING IN INDIA

The first bank in India, though conservative, was established in

1786. From 1786 till today, the journey of Indian Banking
System can be segregated into three distinct phases. They are
as mentioned below:
2. Early phase from 1786 to 1969 of Indian Banks
3. Nationalization of Indian Banks and up to 1991 prior to
Indian banking sector Reforms.
4. New phase of Indian Banking System with the advent of
Indian Financial & Banking Sector Reforms after 1991.
 Objective of the Study

The main objective of this project is:

 To know business research methodology is helpful in finding

the reasons for leaving the corporate bank customer.
 It shows the factors affecting consumer behavior when they
are leaving the bank.
 Research also shows that what are expectations of customers
from their bank?
 This Research also shows impact of poor services on leaving
the bank.
 With the help of finding the problem we can take corrective
steps for reducing the level of bank leaving customers.
Research Methodology
Research
Design

Conclusive Research Design

Causal research

Data collection Method

Primary data by Secondary data

Field survey

Sampling Technique

Non-Probability sample

Convenience sampling

Sample Size = 100

Contact Method -- Personal Interview

Research Instrument -- Questionnaire

Research Approach -- Survey Research

 Research Design: A research design is a framework
or blueprint for conducting the marketing research
project.
 Conclusive research Design: Research designed to
assist the decision maker in determining, evaluating,
and selecting the best course of action to take in a
given situation.
 Causal research: It determines cause and effect
relationships, manipulation of one or more
independent variables and control of other mediating
variables.
 Hypothesis of the study

χ2-Test:

Test of Goodness of Fit

Suppose we have obtain an observation frequency distribution and we
are interested in knowing whether the observed frequency
distribution support a particular hypothesis for these a very powerful
test for testing the significance of discrepancy between observed and
expected frequency distribution way given by Karl Pearson in 1900.
The test is known as χ2-test at the goodness of fit.
Under the Null hypothesis that there is no significant difference
between Observed and Expected frequency. The formula of χ2 is as
follow,
χ2=∑ (Fo-Fe) 2/Fe

Note: Here some frequencies are less than 5, to use χ2-Test we have
pooling method so where there is the frequency less than 5 we add it
with preceding or succeeding one to make it equals to or greater
than 5.
 Contd….

 Q.1. Because of more queuing time.

 Ho=There is no significance difference between the age of
customer and reason for leaving the bank because of more
queuing time.
 H1=There is significance difference between the age of
customer and reason for leaving the bank because of more
queuing time.
 At 5% level of significant, the Ho is Rejected.
 Decision:(H1): There is significance difference between the
age of customer and reason for leaving the bank because of
more queuing time.
 Contd….

 Q.2. Because they charged more amount for their

additional services.
 Ho=There is no significance difference between the
occupation of the customer and the reason for leaving the bank
because they charged more amount for their additional
services.
 H1=There is significance difference between the occupation of
the customer and the reason for leaving the bank because they
charged more amount for their additional services.
 At 5% level of significant, the Ho is Accepted.
 Decision:(H1): There is no significance difference between
the occupation of the customer and the reason for leaving the
bank because they charged more amount for their additional
services.
 Contd….

 Q.3. Because of less number of branches and ATM station

proximity.
 Ho: There is no significant difference between the occupation
of the bank customers and the reason for leaving the bank
because of less number of branches and ATM station
proximity.
 H1: There is no significant difference between the occupation
of the bank customers and the reason for leaving the bank
because of less number of branches and ATM station
proximity.
 At 5% level of significant, the Ho is Accepted.
 Decision :( H1): There is no significant difference between
the occupation of the bank customers and the reason for
leaving the bank because of less number of branches and ATM
station proximity.
 Analysis & Interpretation

Q. What are the reasons for leaving the bank?

 A- Improper infrastructure facility

 Interpretation: As per our survey 38% bank customers are
disagree with these statement. And 34% bank customers are
agreed with it. So we can say that total 42% customers leaved the
bank due to this reason.
 B- Improper behavior of bank employees
 Interpretation: As per our survey 36% bank customers are agree
with these statement and 15% are strongly agree. So we can say
that total 51% customer leaved the bank due to this reason.
 Contd….

 C- Taking more time in clearing the cheque.

 Interpretation: As per our survey 37% bank customers are agree
with these statement and 10% are strongly agree. So we can say that
total 47% customer leaved the bank due to this reason.

 D- keeping improper record of past transaction.

 Interpretation: As per our survey 34% bank customers are disagree
with these statement and 34% are neither agree nor disagree. So we
can say that only 30% customer leaved the bank due to this reason.

 E- more queuing time.

 Interpretation: As per our survey 48% bank customers are agree
with these statement and12% are strongly agree. So we can say that
total 60% customer leaved the bank due to this reason.
 Contd….
 F- improper security in bank.
 Interpretation: As per our survey 34% bank customers are disagree
with these statement and 16% are strongly disagree. And total 34%
Customer are agree and strongly agree so we can say that total 34%
customer leaved the bank due to this reason.

 G- charged more amount for their additional services.

 Interpretation: As per our survey 28% bank customers are disagree
with these statement and 9% are strongly disagree. And 24% agree
and 17% are strongly agree so total 41% customer leaved the bank
due to this reason.

 H- poor Net-Banking service.

 Interpretation: As per our survey 43% bank customers are neither
agree nor disagree with this statement. And 25% are agree and 5%
are strongly agree so we can say that total 30% customer leaved the
bank due to this reason.
 Contd….
 I- Poor Tele-Banking service.
 Interpretation: As per our survey 36% bank customers are with
these statement. And 26% are agree and 4% are strongly agree so we
can say that total 30% customer leaved the bank due to this reason.

 J- poor ATM service.

 Interpretation: As per our survey 34% bank customers are agree
with these statement and 9% are strongly agree. So we can say that
total 43% customer leaved the bank due to this reason.

 K- lack of credit card facility.

 Interpretation: As per our survey 41% bank customers are neither
agree nor disagree with these statement. While the 27% customer
are disagree and 4% are strongly disagree. And only 27% customer
leaved the bank due to this reason.
 Contd….
 L- less number of branches and ATM station proximity.
 Interpretation: As per our survey 35% bank customers are agree
with these statement and 7% are strongly agree. So we can say that
total 42% customer leaved the bank due to this reason.

 M- account operating charges.

 Interpretation: As per our survey 34% bank customers are agree
with these statement and 10% are strongly agree. So we can say that
total 44% customer leaved the bank due to this reason.

 N- low interest rate on deposit.

 Interpretation: As per our survey 37% bank customers are agree
with these statement and 12% are strongly agree. So we can say that
total 49% customer leaved the bank due to this reason.
 Contd….

 O- lack of locker facility.

 Interpretation: As per our survey 34% bank customers are disagree with
these statement and 5% are strongly disagree. While 21% agree and 11%
are strongly agree with this statement. So we can say that total 32%
customer leaved the bank due to this reason.

 P- lack of money transfer facility.

 Interpretation: As per our survey 32% bank customers are neither agree
nor disagree with these statement and 30% are disagree. While 30% are
agree and only 1% are strongly agree. So we can say that total 31%
customer leaved the bank due to this reason.

 Q- Because of Rumor.
 Interpretation: As per our survey 33% bank customers are disagree with
the statement and 25% are strongly disagree. So we can say that only 22%
customer are agree and strongly agree with the statement and leaved their
bank due to this reason.
 Contd….

 R- poor financial condition of bank.

 Interpretation: As per our survey 37% bank customers are neither
agree nor disagree with the statement and 33% are disagree and
strongly disagree. So we can say that only 30% customer leaved the
bank due to this reason.

 S- uncooperative Staff member.

 Interpretation: As per our survey 37% bank customers are agree
with these statement and 11% are strongly agree. So we can say that
total 48% customer leaved the bank due to this reason.

 T- poor service of demate account.

 Interpretation: As per our survey 34% bank customers are neither
agree nor disagree with these statement and 33% are disagree and
strongly disagree. So we can say that total 33% customer leaved the
bank due to this reason.
 Contd….

 U- unsatisfactory time duration of bank.

 Interpretation: As per our survey 29% bank customers are neither
agree and nor disagree with these statement. While 29% are agree
and 6% strongly agree. So we can say that total 35% customer
leaved the bank due to this reason.

 V- lack of information given by bank.

 Interpretation: As per our survey 33% bank customers are agree
with these statement and 9% are strongly agree. So we can say that
total 42% customer leaved the bank due to this reason.

 W- withdrawal facility from ATM machine.

 Interpretation: As per our survey 37% bank customers are agree
with these statement and 13% are strongly agree. So we can say that
total 50% customer leaved the bank due to this reason.
 Limitations of the study

The following are the limitation of the study.

 The information may or may not be given true by the

respondents.
 The information collected may not be accurate because there is
more to do an in-depth survey of the same but due to cost
factor, which was a constraint; we were unable to do it.
 The time chosen was too short to prepare the report & meet to
the respondents.
 Respondents felt awkward giving proper replies for questions.
 The views of the respondents are not permanent
 Reference

BOOKS:

 Malhotra K. Naresh, “Marketing Research: An Applied

Orientation”, Fifth Edition Person Education,
 Richard I Levin & David S. Rubin “Statistics for
Management” U.S.A Seventh Edition,

WEBSITE:

 http//corporatebanks/history.org.com
 http//corporate banks.com