What is Social Marketing- Social marketing is a process that applies marketing principles and techniques to create, communicate, and

deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment, and communities) as well as the target audience. Philip Kotler, Nancy Lee, and Michael Rothschild, 2006 .

PRESENTAION OUTLINE
INTRODUCTION STATISTICS ON FACEBOOK BUSSINEE ACUMEN DEVELOPING STRATERGIES

HOW PZ CUSSON GHANA CAN UTILISE FACEBOOK TO UTILISE NUNU MILK BRAND.

By
BRIGHT KOFI ADDAI

BASIC STATICS ON FACEBOOK USERS IN GHANA BY 2012.

Ghana Facebook user currently stands at 3,568,757 users (2012). which means access to market 3,568,757 peoples.

Ghana ranks 7TH on the African continent in terms of usage of Facebook which mean 7th facebook market in Africa.
Facebook strongest grwoth cominng form 53 to 49 year old.(emarketing,judy strauss,raymon frost

CHART OF FACEBOOK USRS IN AFRICA.

STRATEGIES TO PROMOTE NUNU MILK AS AGAINT ITS COMPETITIOR THROUGH THE USE OF FACEBOOK

Creation of P/Z GHANA Nunu MILK Facebook Group, Purpose is to build a community around Nunu milk as a brand. Making the place central for customers, partners and friends to engage in conversation about Nunu milk Product creating visibility as against competitors such as cowbell, Ideal and Peak milk .

STRATERGY1. FACEBOOK PAGE

Creation of PZ GHANA NUNU MILK FACEBOOK PAGE- lunch to help business of any type to establish brand presence on Facebook .This is different from Facebook group and it aims at increasing the visibility of nunu milk in the Ghanaian market to ,increase consumer taste in favour of it and therefore high demand as against it competitors such as cowbell and peak milk, and ideal milk.

SPONSORED FACEBOOK GROUPS

Option available to advertisers wanting to establish a certified presence on Face book was through the Sponsored Group program. Sponsored Groups are Face book Groups with the ability to customize the HTML of certain regions on the page.

BENEFIT OF NUNU MILK AS AGAING ITS COMPETITOR.

Rich in calcium and Vitamin A & D. Brain and body development in growing kids. Filled REM Milk-Nutritional wellbeing of children. Fortification and nutritional value Low Price . Low level of cholesterol.

PRICE OF NUNU MILK AS COMPARE TO COPETITORS.

CREATION OF ADVERST

NUNU MILK DISTRIBUTION OUTLET IN GHANA

KUMASI ACCRA KOFORIDUA DENU

STRATEGY3 CREATION OF NUNU MILK - FACEBOOK PROFILE PAGE

The profile page is basically a landing page that can be designed in order to convert the public to favor P.Z Product. PZ Staff members first associate with it and tag friends to keep spreading the product on the net. This it to make the public identity with nunu milk brand in the market. PZ can most deeply and authentically express passion for the brand and an opportunity to craft a credible real-world story around the reasons why Nunu Milk is so valuable. Taking advantage of Personal Info, Work Info, Photos, and applications to tell bits and pieces of your narrative as it relates to the brand-Nunu milk. ..If youre not interested your own stuff, why should anyone else?.

STRATERGY 4. FACEBOOK MARKET PLACE.

Marketplace is Facebooks classifieds listing service. At this site Nunu milk brand can be posted for-sale . Like with messages, this site is secure more than the normal Facebook profile and spamming up the Marketplace will get your account deleted and your ads removed.

STRATERGY 5.
Facebook Notes and Photos

Notes and Photos are two Facebook applications that when adopted will allow PZ GHANA to share blog posts and pictures on Nunu milk with the public . This application on Facebook can be used to post contents about your brand to the general public.

IMPACT OF STRATEGIES.
INCREASE MARKET VISIBILITY OF NUNU MILK AS A BRAND AS COMPARED TO ITS COMPETITORS SUCH AS COWBELL,PEAK MILK AND IDEAL MILK WHICH HAS HIGH VISIBILITY IN THE MARKET.

Cont..
INCREASE PUBLIC IDENTIFICATION OF NUNU MILK AS A BRAND IN THE GHANAIAN MARKET AS COMPARED TO THE HIGH LEVEL OF IDENTIFICATION THE PUBLIC ASSOCIATES WITH IDEL MILK(COMPETITOR).

Cont
INCREASE SALE OF NUNU MILK AS PUBLIC TASTE FAVOUR IT THROUGH HIGH VISIBILITY.SINCE PZ GHANA AIMS AT INCREASING SALES IN FUTURE AND WITH HIGH VISIBILITY IN THE GHANAIAN MARKET.

Conti
.TURN PUBLIC TASTE AND PREFFERECE TO NUNU MILK AND TO DORMINATE THE GHANAIAN MARKET THOURHG HIGH VISIBILITY AND CRATION OF POSTIVE psychological MINDSET TO THE BRAND.