INTRODUCTION

OUTDOOR DISPLAY & TRANSIT

SOLUTIONS

Always Ahead
Research Findings …
What About Advertisers
?

out
of
60% home 3%
Time spent Advertiser investment

Always Ahead
 Unaided Recall
Magazine Network Cable
Outdoor
s Television Television
32% 21% 15% 15%

(Primary Source: OAAA Secondary Source: Adoi Sept 2007)

Outdoor advertising is effective in terms of noticeability and

influencing action
48% worldwide claimed that they will consider trying a brand they have seen
advertised
and 60% for the 25-34 year olds

(Source: Adoi Sept 2007)

Always Ahead
Outdoor Media Gaining Popularity

* Significant shift from conventional media to outdoors is observed.

** Highest growth rate registered reinforces outdoor media as a choice
advertising platform

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 Why RedBerry Outdoors?
 Differentiated Concept creating wider interest and even
greater impact

 Credible outdoor billboard network with 5 Highway

Concessions and
Premier Sites across the Klang Valley
 Rapid KL bus network reaches out to Over 180,000
Passengers Daily in
Klang Valley alone.

 Strategic Cross Platform Solutions for integrated Out-of-

Home
campaigns like no other Always Ahead
 RedBerry Outdoors’ Concessions
No. of Daily
No. Concessions Locations
Viewers
18km long. It connects the North Klang Valley Expressway
150,000
(NKVE), Jalan Duta Interchange 1 to Taman Hillview
1 DUKE Interchange on Kuala Lumpur Middle Ring Road 2 in Ulu
viewers
(est.)
Klang.
SILK Connects the following highways:
KL  Seremban Highway
(Lebuhraya 160,000
2 Sg Besi Highway
Lingkaran viewers daily
Cheras  Kajang Highway
Kajang) Proposed South Klang Valley expressway
16 sites located at strategic points in Kuala Lumpur and
3 KL Sites its arteries of network connected to highways such as the
KL-Seremban highway
The 3km tunnel is an alternative exit to Jalan Sultan Ismail 200,000
4 SMART & Jalan Tun Razak. viewers daily
This 16.5km extends from the Istana interchange all the
200,000
6 BesRaya way to UPM interchange, links KL City Center to areas in
viewers daily
the South eg Putrajaya & Seremban.
NPE (New
The 19.6km connects Jalan Subang Utama, Jalan Klang 200,000
7 Pantai Lama or Jalan Pantai Dalam to Kuala Lumpur viewers daily
Expressway)

Always Ahead
 Bus Media Is
Effective
Average results of multiple campaign
“ I notice Bus Advertising
Pre & Post Awareness Studies
Source : CDMR Case Studies displays ”
Source : SRA / NOP

90
80
70
60
50
40
30
20
10
0
Total Agree Total Disagree
The most noticed OOH
medium
Outdoor advertising seen last
week (‘000’s)

29,165 27,843
25,435

17,303
12,495
10,422 9,324
8,635
6,152
y 2,630

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Source: TGI
Reach Mass Audiences In Relevant Places…
Reach Mass Audiences In Relevant Places…
Some 1.3 mil passengers per week
-180,000 passengers per day -

6 Areas of Operation:
Area 1 - City Centre

Area 2 - Rawang, Kepong, Batu Caves, Gombak,

Selayang

Area 3 - Taman Melawati, Hulu Klang, Wangsa Maju,

Setapak, Keramat, Pandan, Ampang

Area 4 - Cheras, Kajang, Bangi, Serdang, Putra Jaya,

Cyberjaya, Sg Besi, Dengkil

Area 5 - Puchong, Subang Jaya, South Petaling Jaya,

Old Klang Road, Sri Petaling, Port Klang, Klang South,
South Shah Alam

Area 6 - North Klang, North Shah Alam, Subang, Sg

Buloh, Damansara, North Petaling Jaya
Why Rapid KL Buses?
 Established Network And Well Thought-out Routes.

 Over 650 buses Roaming Almost All Corners Of Klang Valley

 Exclusive coverage for high traffic Rapid KL LRT stations

 Rapid KL Is Professionally Managed And Operated

 Clean and well maintained buses for Positive Association and Representation Of
Brand Image.

 Flexibility of Ad Formats to match any campaign needs

 Indemnity And Quality Assurance.

Categories
CITY CENTRE (Bus No. ‘B’ & ‘E’ )
 City Shuttle
Service that provides access to the CBD

 Express
Service designed to serve suburbs during peak hours to the city hubs

URBAN BUSES (Bus No. ‘U’ & ‘T’)

 Local Shuttle
Service that feeds passengers from residential areas to main routes

 Trunk Line
Service that receives passengers from local shuttle service and transports
them to city hubs (limited stops)

 Sub-Trunk
Service that inter-connects suburban hubs

BOOKING DEADLINE:
Minimum 1 month before campaign commencement together with
confirmed artwork.
Flexible Ad Formats

Panelling

Rear Panel Advertising

Wrap Around
 Thank You
Gabriel Lee
Tel: +6012- 388 7245
Email:
gabriel.leekh@gmail.com