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Components of Individual Creativity

Expertise

Creativity Skills

Intrinsic Motivation
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Innovation within the Organization

Resources

Management Practices

Organizational Motivation
3

Impact of the Work Environment

Work Environment
Resources Management Practices

I
Organizational Motivation

Innovation

Expertise

Creativity Skills

Individual/Team Creativity

C
Task Motivation

Creativity

Innovation within the organization depends upon:

Organizational Motivation the basic orientation of the organization toward innovation; shared vision; providing rewards and recognition; lack of internal politics, and lack of overemphasis on the status quo. Resources everything the organization has available to aid in the area targeted for innovation, including time, funding, information and materials. Management Practices allowing freedom and autonomy in the practice of work; providing challenge; specifying clear strategic goals and forming work teams comprised of individuals with diverse skills and perspectives.
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Business Creativity & Innovation

Framework (BCIF)

Product
Innovation 4Ps

Press

Process

People
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Innovation 4Ps
Product

The First P of Innovation

Process

Press

INNOVATION INNOVATION

People

Refers to the context (ie: climate, culture and environment)

Press
Press is short for pressure - that is, the context within which people, process and product operate. The environment, both internal and external to the organisation, presses in on and out from the organisation.
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Innovation 4Ps
Product

The Second P of Innovation

Process

Press

INNOVATION INNOVATION

People

Process

What are the mechanisms and processes that lead to innovative products, services, processes or procedures?
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Innovation 4Ps
Product

The Third P of Innovation

Process

Press

INNOVATION INNOVATION

People

Addresses the issues related to PEOPLE, such as individual differences and teamwork

People
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Impact of the Work Environment on Performance

What you CAN do: Talent What you WILL do: Motivation HOW you will do it depends upon your intrinsic motivation

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On average, it takes about 3,000 raw ideas to lead to a commercially successful product or process
3000 2500 2000 1500 1000 500 0
Initial Experiments Projects ideas New product
Stevens & Burley, 1997
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Ideas

Innovation 4Ps
Product

The Fourth P of Innovation

Process

Press

INNOVATION INNOVATION

People

Product

What makes products, services, practices or procedures innovative?

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Ideas Management

Ideas need to be: Generated Captured and Retrievable Evaluated Developed Implemented Rewarded Measured
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Innovation Leadership: Attitudes

Deliberate climate creation and cultural influence Innovation vision Encourage challenge & risk taking Collaboration Resources for innovation Celebration
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Innovation Leadership: Innovation Competence

Model and coach for innovation and creativity Develop innovation teams and leaders Generate breakthrough ideas Capitalise on intrapeneurship Customer Service Insight into drivers and opportunities
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Innovation Leadership: Metrics, systems and prcatices

Measure innovation costs & benefits Incorporate innovation in performance management Establish supportive systems Use innovation to increase profit Seek to accelerate breakthrough thinking
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Thankyou

Strategic Innovation Leadership

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