GAMING PUB

“The most electrifying entertainment

in the city”

Done by,

G.A.GOPINATH (18)

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 EXECUTIVE SUMMARY

• Gaming pub is a service business

started to entertain the people
• Initially we are starting the gaming pub
with ten gaming consoles and ten
gaming PC’s
• Gamers can play from a wide range of
games
• Latest games in the market will be
available for the gamers to play; it also
includes multiplayer games and online
games
• We will provide snacks and drinks to
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Target customers of teenagers, young
adults and people who are crazy about
gaming
• We have planned to start our Gaming
Pub in Spencer’s and City center and
we’ll expand our Gaming Pub in other
parts of the city
• The promotional advertisements will
also feature on weekend newspapers
and selected magazines
• With unique service techniques the
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 SITUATION ANALYSIS

• MARKET SUMMARY
• Market demographics
– Population growth
India has the highest young population in
the world. This is a great opportunity for our
business
– Population age mix
ü60% of youngsters of age group 15 to 25
play games
ü30% play among the age group 25 to 40
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Market needs

üTo relax with the game and to have fun

üTo have a complete SATISFACTION

• Market trends

üPeople want to experience new type of

entertainment in this fast moving world
üGaming pub is a great place for
entertainment and spending time
üDuring vacations kids can have a good time
here and also can form friends circle here

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 • Market growth
üThe market for gaming pub is increasing with the
increase in the young population
üWith the release of more than hundred gaming
tiles per month the hype for playing these games
is also increasing
üMarket growth of our gaming pub will increase
with the service that we provide to the customers
• SWOT ANALYSIS
1. Strength
üSpecialist in online and multiplayer gaming
üUpdated versions of games will be available for
the gamers
üWell furnished interior and also provide snacks
and cool drinks for the gamers hence they feel
like being in home
üQuality of service
üCustomer satisfaction
üOptimal charges
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
2. Weakness

ü We cannot accommodate more than twenty

persons at a time
ü Employees will have to work throughout the week
may expect a hike in salary
 
3. Opportunities
 
ü People seek for variety of entertainment in the
weekends
ü Gaming pub will be a new kind of experience for
the people seeking entertainment
ü Younger generation are attracted to multiplayer and
online gaming
ü Increase in young population
4. Threats
 
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Competition
Local gaming centers and the
gaming centers in leading shopping
malls are the major competitors for us
 
• Services
Updated version of games and the latest
games
Online and multiplayer games
Seasonal gaming contest

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Keys to success
Customer satisfaction is one of the
important aspects for the key to success
Maintain the existing customers by
satisfying there needs
Affordable charges

• Critical issues
 Location of the gaming pub
Retaining the existing customers

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Channels 
ü Advertisement in selected magazines like Digit, Skoar,
chip etc will be given to promote the gaming pub
ü Also advertisement in selected newspapers will also be
given (The Hindu Metroplus, City chronicle, nxg)
ü Public relations
 
• Macro-environment
 
Economic environment
 
People should be able to afford the service
which we are providing so the cost will be nominal
considering all sects of economic classes prevailing in
our country
 
 

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 MARKETING STRATEGIES
• Mission
 
“ENTERTAINMENT AT ITS
BEST”
Our mission is to entertain people and to
provide them with good service, and to be the
best entertainer in the city within a short span
of period.
 
• Marketing objectives

ü Attracting the target customers and to retain the

existing customers are the two main marketing
objectives of our business
ü Increase the market share, and obtain the Break -
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Financial objectives

There should be a steady growth in our revenue

and should obtain the invested amount within a short
span of time.

•  Target marketing
 
Our Main focus is on the teenagers and the
youngsters who are fun loving, and live for speed and
extreme experience in life.
 
• Positioning

”THE MOST ELECTRIYING ENTERTAINMENT IN

THE CITY”
 
We position ourselves in such a way that we
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Strategy 
Public relations, print media & internet
medium
Once the recognition is there, we would
emphasize on TV commercials
Sustaining the brand image for which we
would use brand campaigns
 
• Marketing mix

Pricing

If they select gaming consoles then they

will be charged Rs.100 per hour, and if they
go for gaming PC’s then they will be
charged Rs.60 per hour
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Promotion

As mentioned earlier we have

three phases to be followed for
promoting our service
 
üPhase 1: New gaming experience
üPhase 2: Achieving the familiarity
üPhase 3: Entertain the people
• Service
 
üBy our service we would love to make our
customers happy and make them entertained
once they enter our gaming pub.
üBecause customer satisfaction is our satisfaction
and it is the key to our success.
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Channels of distribution
  Our service will use direct to
customer distribution model.
 
• Marketing research
ü We conducted a survey from a sample of 100 to
understand the mindset of people who love
gaming and their preference about our new
service
üWhat we inferred from this survey is that most of
the youngsters of age group more than 15 love
to play games as a part of their entertainment
üA lot of school going kids, college students and
even working people play games
üMany of them love to play games in their home
but when it comes to online gaming and
multiplayer games they prefer to go to gaming
centers for gaming
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 Financials, budgets and
• Break-evenforecasts
analysis 
The company achieves the break-
even point at the starting of the 11th
month.

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Sales forecast
ü Gaming pub has a sales forecast with a steady increase because of the
increase in no of customers or gamers
ü The company starts in SEP 2008-2009, where the sales revenue is
Rs.25,78,000/-. It has an hike of 5% in the upcoming year 2009-2010 which
is Rs.27,06,900/-and for the year 2010-2011 it will be Rs.28,42,245/-

• Expense forecast

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
 CONTROLS
This is the most important measure to be
taken to maintain the cost and produce the
best. The areas to be monitored:
 
ü Revenue: Daily, monthly and annual
ü Expenses: Weekly and annual
ü Customer Satisfaction: To be evaluated by feedback
forms
ü R & D: Check on the recent innovations
ü Number of loyal customers
ü Demands in particular season (Peak and Off Season)

• Implementation milestones
 
ü Company Emerges on SEP 2008
ü Break-evens at JUN 2009
ü Opens the 2rd branch on 2010

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
• Contingency planning 
Difficulties and Risks: 
üNew concept people will take time to accept
üTuff to provide consistency service
• Worst Case Risk:
We have taken a preventive measure to
avoid worst case scenario by fixing affordable
rates for gaming.
 

G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai
Game
G.A.Gopinath//SS/08-
10/HR/IIPM/Chennai