Launched In India By Union Carbide In 1905.

Portfolio Comprises of Dry Cells , Batteries,

Flashlights, Packet Tea, Mosquito Coil.
Biggest Seller Of Batteries And Flashlights With
Market Share Of 46% and 85% resp.

Sold 1.2 bn. Batteries In India And Abroad In

2002-03.
Exports It’s Products To Mexico, Usa,
Venezeula, Ethiopia, sudan And Bangladesh.
Well Known For Their Marketing Skills And Their
Ad Campaign “ Give Me Red”.
 FLASHLIGHTS
Largest Manufacturer Of Flashlights In South Asia.
“Jeevan Sathi” Brass Torch Holds 90% Market Share In
Rural India.
Available In Wide Prices, Ranging From Rs. 40 To 1275.

PACKET TEA

Continuous Improvement In Quality And Packaging.

Sells Tea Under The Brand Name Of “Eveready”.
Association With Tez, Jagoo, Classic And Premium
Gold.
 POWERON

Available In Three Variants

Red 12 Hours Protection, Red 10 Hours Protection, Green 8
Hours Protection.
Comes Packed In A Power Dish And A Heat Sealed Pouch.
CFL’S

Sells Cfl’s Under The Brand Name “Halonix”.

4 Plants, Manufacturing Capacity Of 130 mn. Units.
Saves Energy By 75% And Lasts 10 Times Longer Than
Incandescent Lights.
 DRY CELL BATTERIES

world largest seller of zinc carbon batteries.

wide range of varieties like, D size, AAA, 9v, and
alkaline batteries.
enjoys market share of 60% and achieved 15
crores turnover in rechargeable batteries
segment.
 STRENGTHS
Main Strength Lies In It’s Distribution Network.
More Than 4000 Vans Sells Their Products All Over
India.
Well Known For It’s Marketing Skills.
Among The Top 20 Best Marketing Companies Of
India.
WEAKNESSES
Cost Of Production.
Needs Improvement In Quality.
 OPPORTUNITIES
New Markets In India Especially Urban.
Entering Foreign Markets
Markets For Cordless Batteries And
Rechargeable Batteries With Chargers.
THREATS
Decrease In Demand For Carbon –Zinc
Batteries.
Use Of Mobile Phones
 AMARON
Launched In Mid 2000, Leading Player In Industrial
Batteries Segment.
Holds 26% Market Share In Industrial Batteries Segment.
Sales Grew By 46% To 314 Cr. In 2008.
Also Ventured Into Lifestyle Products Like, Caps, Wallets,
Jackets Etc.
EXIDE
Largest Producer Of Lead Acid Storage Batteries.
Sells Globally, In Australia , Japan, And Western Europe.
Strong Distribution Network And R&d Centre.
Annual Turnover Was 3606 Cr. In 2008.
 NIPPO

A Household Name In India Was Formed In 1972.

Produces And Sells Over 10 bn. Batteries A Year
First Indian Dry Battery Company To Be Certified
By Iso14001, And Iso 9001 International Standards.
Has A Strong Distribution Network.
7 Distributors, 30000 Stockists, 1000 Vans, 500
Autos Covering Over 7 Lacs Retail Outlets.
Holds 31% Market Share In India.
 FUTURE PLANS

Agreement With Phoenix Lamps Ltd. To Sell Cfl’s Under

The Brand Names Of ”eveready” And “Halonix”.
Increase In The Production Capacity Of Greenfield
Plant From 1.6 bn. To 2 bn.
Amalgamation Of It’s Subsidiary “Powercell Battery
India Ltd.”
Plans To Produce And Sell Dishwashing Detergents.