Sunteți pe pagina 1din 30




Daca vizitati orice site Web sau doar propria adresa de e-mail ziar / revista de afaceri semnificativ (a) retea TV relevanta veti gasi un eveniment o criza o problema care face, intr/un fel sau altul, legatura intre afaceri si etica

Apar imediat intrebari: Cine are dreptate? Cine nu? A castigat / pierdut cineva? Cine e responsabil? Cine suporta pagubele? Cine a actionat responsabil? Cine nu? A fost servita justitia? Cum afecteaza aceasta situatie viata / munca mea?

EXEMPLE adresa de e-mail Scrisoare din Nigeria Cum sa faci bani de acasa Prieteni ramasi fara bani in strainatate site Web The worlds most reputable companies 100 best companies to work for Intrebarea saptamanii: "Ce lanturi de supermarketuri incurajeaza producatorii romani de alimente? retea TV relevanta Fabrica de asamblare IPhone5 din China greva, lipsa instruirii + lucrul in zile de sarbatoare; conditii de munca --- sinucideri Bangladeshi factory workers locked in on 19-hour shifts Ethical fashion: The story behind the label

ziar / revista de afaceri semnificativ (a)

Ikea acuzata de folosirea detinutilor (politici din fosta RDG n anii '70 i '80) la producerea de mobilier Masinile electrice reprezinta viitorul Amenda pentru Citigroup din cauza dezvaluirii unor informatii despre Apple O companie greaca (productorul elen de vitrine frigorifice Frigoglass ) isi muta o parte din productia din Ro inapoi in Grecia Ce poate spune o bluza despre corupta lume a modei Cum au ajuns Apple si Samsung sa dea mai multi bani pe procese decat pe cercetare filme Super Size Me (Mc Donalds) Wall Street: 1987 + 2010 - Money Never Sleeps Blood Diamond (conflict diamond) Thank You for Smoking Broken City.

Business ethics, it has been claimed, is an oxymoron (Collins 1994). By an oxymoron, we mean the bringing together of two apparently contradictory concepts, such as in a cheerful pessimist or a deafening silence. To say that business ethics is an oxymoron suggests that there are not, or cannot be, ethics in business: that business is in some way unethical (i.e. that business is inherently bad), or that it is, at best, amoral (i.e. outside of our normal moral considerations). For example, in the latter case, Albert Carr (1968) notoriously argued in his article Is Business Blufng Ethical that the game of business was not subject to the same moral standards as the rest of society, but should be regarded as analogous to a game of poker, where deception and lying were perfectly permissible.

To some extent, it is not surprising that some people think this way. Various scandals concerning undesirable business activities, such as the polluting of rivers with industrial chemicals, the exploitation of sweatshop workers, the payment of bribes to government ofcials, and the deception of unwary consumers, have highlighted the unethical way in which some rms have gone about their business.

However, just because such malpractices take place does not mean that there are not some kinds of values or principles driving such decisions. After all, even what we might think of as bad ethics are still ethics of a sort. And clearly it makes sense to try and understand why those decisions get made in the rst place, and indeed to try and discover whether more acceptable business decisions and approaches can be developed.
Revelations of corporate malpractice should not therefore be interpreted to mean that thinking about ethics in business situations is entirely redundant. After all, as various writers have shown, many everyday business activities require the maintenance of basic ethical standards, such as honesty, trustworthiness, and co-operation (Collins 1994; Watson 1994). Business activity would be impossible if corporate directors always lied; if buyers and sellers never trusted each other; or if employees refused to ever help each other.

Similarly, it would be wrong to infer that scandals involving corporate wrongdoing mean that the subject of business ethics was in some way nave or idealistic. Indeed, on the contrary, it can be argued that the subject of business ethics primarily exists in order to provide us with some answers as to why certain decisions should be evaluated as ethical or unethical, or right or wrong. Without systematic study, how are we able to offer anything more than vague opinions or hunches about whether particular business activities are acceptable? Whichever way one looks at it then, there appears to be good reason to suggest that business ethics as a phenomenon, and as a subject, is not an oxymoron.

Whilst there will inevitably be disagreements about what exactly constitutes ethical business activity, it is possible at least to offer a fairly uncontroversial denition of the subject itself. So, in a nutshell, here is what we regard the subject of business ethics as:
Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed.

In one sense then, business ethics can be said to begin where the law ends.
Business ethics is primarily concerned with those issues not covered by the law, or where there is no denite consensus on whether something is right or wrong.

Discussion about the ethics of particular business practices may eventually lead to legislation once some kind of consensus is reached, but for most of the issues of interest to business ethics, the law typically does not currently provide us with guidance. For this reason, it is often said that business ethics is about the grey areas of business, or where, as Trevio and Nelson (2007: 3) put it, values are in conict.
The problem of trying to make decisions in the grey areas of business ethics, or where values may be in conict, means that many of the questions posed are equivocal. What this suggests is that there simply may not be a denitive right answer to many business ethics problems.

And as is the case with issues such as the testing of products on animals, executive compensation packages, persuasive sales techniques, or child labour, business ethics problems also tend to be very controversial and open to widely different points of view. In this sense, business ethics is not like subjects such as accounting, nance, engineering, or business law where you are supposed to learn specic procedures and facts in order to make objectively correct decisions. Studying business ethics should help you to make better decisions, but this is not the same as making unequivocally right decisions.

It is not just altruism that motivates corporations to operate in a socially responsible manner, but also consideration of the bottom line . There are good business reasons for a strong commitment to ethical values: Ethical companies have been shown to be more profitable. Making ethical choices results in lower stress for corporate managers and other employees. Our reputation, good or bad, endures. Ethical behaviour enhances leadership. The alternative to voluntary ethical behaviour is demanding and costly regulation.

Etica afacerilor

se refera la: Relatii Valori Justitie Identitate personala, profesionala, corporatista, nationala, globala
are in vedere zona de intersectie/interferenta intre afaceri si etica este fundamentala pentru definirea relatiilor dintre afaceri si societate in ansamblu: De ce exista afacerile? Care e ratiunea lor de a fi? Cum isi trateaza stakeholders?

Scopul domeniului si al cursului:

Recunoasterea efectelor scandalurilor corporatiste asupra practicilor de business si guvernanta corporatista

Prezentarea dilemelor etice si a gandirii de tip etic in privinta eticii la locul de munca si a eticii fortei de munca
Acoperirea subiectelor contemporane majore, globale si universale ale eticii afacerilor + diferentieri culturale Prezentarea noilor abordari ale teoriei si practicii stakeholders management si managementului bazat pe valori Oferirea de modele, cazuri, perspective in abordarea subiectelor de etica a afacerilor si CSR

TEMATIC cursuri: I. Etica afacerilor

Apariia i evoluia preocuprilor privind etica n afaceri
Norme i valori morale; Teorii etice standard; Teoria stakeholders; stakeholder management; Competiie i cooperare n afaceri dileme sociale

Etica afacerilor concept, niveluri de abordare, principii Probleme / domenii ale eticii afacerilor
Acionarii implicarea acionarilor n capitalizarea corporaiilor, rspunderea conducerii executive fa de acionari, responsabilizarea moral a investitorilor Angajaii rolul i poziia angajailor, drepturile i obligaiile morale ale salariailor i respectarea lor, corectitudinea relaiilor dintre angajai Finantele delictul de initiat; etica profesiei de contabil

Consumatorii stpni sau victime, probleme etice n politica de marketing, responsabilizarea etic a consumatorilor, siguranta produselor Negocierea i derularea contractelor Relatiile cu concurentii: intre competitie si cooperare

Corupia, conflictul de interese, fraude, abuzuri forme clasice i moderne (on-line)

Procesul de elaborare, implementare i optimizare a deciziei etice n afaceri

Factori, filosofii, comportamente Standarde i coduri etice niveluri i domenii

Etica n afacerile internaionale

Relativismul vs universalismul perspective culturale n afaceri Costurile corupiei individuale i sociale Dileme etice n afacerile internaionale fora de munc, calitatea i sigurana produselor, protecia mediului

Responsabilitatea social a firmei

Responsabilitatea social
Contextul: dezvoltarea durabil; triplul bilan al firmei economicsocial-ecologic; stakeholders Apariia i dezvoltarea conceptului i practicii responsabilitii sociale corporatiste etape

Direcii / componente:
Misiune, viziune i valori Etica afacerilor Guvernare i responsabilitate Dezvoltarea economic a comunitilor Implicarea comunitilor Mediu Drepturile omului Practici de pia Politica la locul de munc

Best practices; strategii i campanii; politici i proiecte concrete privind integrarea responsabilitii sociale n demersul managerial Beneficii i costuri; avantaje i dezavantaje.

SEMINARII studii de caz:

1. 2. 3. 4. 5. 6. 7. 8. 9. chestionare relatiile cu clientii mesaje n marketing & relaii publice relaiile cu angajaii discriminare, hruire la locul de munc relatiile dintre concurenti cooperare vs competitie aliane competitive vs concuren neloial codurile etice pe domenii, profesii, organizaii fraude, corupie n afaceri cazuri celebre/ clasice versus forme moderne ale fraudei/coruptiei on/line multinaionalele i comportamentul etic i responsabil social relatiile cu comunitatea CSR si campanii de responsabilitate social Proiecte: Etica afacerilor si CSR intre declaratii si reactii

BIBLIOGRAFIE SELECTIV: Caroll, A., Business & Society. Ethics and Stakeholders Management, South Western College Publishing, USA, 1993 Clarke, P., Linkey, A., Dictionnary of Ethics, Theology and Society, Routledge, London, 1996 Covey, S., Etica liderului eficient sau conducerea bazat pe principii, Ed. Allfa, Bucureti, 2001 Crciun, D., Etica n afaceri, Ed. ASE, Bucureti, 2005 Dianu, D., Vrnceanu, Frontierele etice ale capitalismului, Ed. Polirom, Iai, 2006 Evans, W., Management Ethics An Intercultural Perspective, Martinus Nijhoff Publishing, 1981; Ferrell, O., Freaedrich, J., Business Ethics, Houghton Miffin Company, 1991 Freeman, R.E., Harrison, J.S., Wicks, A.C., Parmar, B.L., DeColle, S., Stakeholder Theory. The state of the art, Cambridge University Press, Cambridge, 2010 De George, R., Competing with Integrity in International Business, Oxford University Press, New York, 1993 Gini, A., Case Studies in Business Ethics, Pearson Prentice Hall, New Jersey, 2005 Hesselbein, F., Goldsmith, M., Beckhard, R. (coord.), Organizaia viitorului, Ed. Teora, Bucureti, 2000

Herciu, M., Ogrean, C., Interrelations between competitiveness and responsibility at macro and micro level, in Management Decision, Vol. 46, Issue 8, 2008 Hoffe, O., Petit dictionnaire dethique, CERF, Paris, 1997 Hosmer, L., The Ethics of Management, Irwin, 1987 Korten, D., Lumea post-corporatist, Ed. Antet Kotler, P., Lee, N., Corporate Social Responsibility, John Wiley & Sons, Inc., 2005 Marian L., coord., Etica si responsabilitatea manageriala, Editura EFI-ROM, Tg.Mures, 2002 Mercier S., Letique dans les entreprises, Editions La Decouverte, Paris, 2004 Ogrean, C., From business corruption to business ethics new challenges for the competitive strategy of the firm, in Studies in Business and Economics, Vol. 2, Issue 2, 12007 Ogrean, C., Herciu, M., Belascu, L., Searching for new paradigms in a globalized world: Business ethics as a management strategy, in Journal of Business Economics and Management, Vol. 9, Issue 2, 2008 Ogrean, C., Herciu, M.,Searching for sustainable competitive advantage from tangibles to intangibles, in Journal of US-China Public Administration, Volume 6, Number 4, August 2009 Ogrean, C., Herciu, M., Strategic Management between the Constraints and Incentives of Globalization the Role and Contribution of Business Ethics and Corporate Social Responsibility, in The Economic Geography of Globalization, InTech Publisher, July 2011

Oprea, L., Responsabilitate social corporatist, Ed. Tritonic, Bucureti, 2005 Petrescu, I., Managementul performanei, Ed. Lux Libris, Braov, 2002 Petrescu, I., Management european, Ed. Expert, Bucureti, 2004 Pesqueux, Y., Biefnot, Y., Lethique des affaires, Ed. DOrganisation, Paris, 2002 Popa, I., Filip, R., Management internaional, Ed. Economic, Bucureti, 1999 Popescu Nistor, M., Cultura afacerilor, Ed. Economic, Bucureti, 2003 Singer P., ed., A Companion to Ethics, Blacwell Publications, 1996 Singer, P., Tratat de etic, Ed. Polirom, Iai, 2006 Snoeyenbos, M., Almeder, R., Humber, J., Business Ethics, Prometheus Books, 2001 Smith, N.C., Bhattacharya, C.B., Vogel, D., Levine, D.I., Global Challenges in Responsible Business, Cambridge University Press, Cambridge, 2010 Velesques, M., Business Ethics: concept and cases, Prentice Hall, 1992 Weber, M., Etica protestant i spiritul capitalismului, Ed. Humanitas, Bucureti, 1993 Weiss, J., Business Ethics, Thomson South-Western, 2006 Werner, K., Weiss, H., Noua carte neagr a firmelor de marc, Ed. Aquila, 2004 Young, S., Capitalism moral: o reconciliere a interesului privat cu binele public, Ed. Curtea Veche, Bucureti, 2009 Zai, D., Management intercultural, Ed. Economic, Bucureti, 2002

Journal of Business Ethics Business Ethics: a European Review African Journal of Business Ethics Journal of Academic and Business Eyhics Business Ethics Quaterly Electronic Journal of Business Ethics and Organization Studies Business Ethics the Magazine of Corporate Responsibility