Documente Academic
Documente Profesional
Documente Cultură
Framework’s Stages
External Factor Evaluation
OPPERTUNITIES Weight Rate Score
Use of Trans fat oils 0.08 4 0.32
Financial Strength
Competitive Advantage
External Dimensions
TOTAL -7 TOTAL 27
AVERAGE(-7/5) -1.4 AVERAGE(27/6) 4.5
x-axis = CA(-1.4)+IS(4.5)=3.1
Y-axis = FS(3.71)+ES(-2.28)=1.43 FS
+6
Conservative +5 Aggressive
+4
+3
+2
+1
CA IS
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
-2
-3
-4
Defensive Competitive
-5
-6
ES
IFE TOTAL SCORE
S LOW
C 1 to 1.99
O
R
E
Hold & Maintain
RAPID MARKET GROWTH
Quadrant II Quadrant I
2. Market development 2. Market development
3. Market penetration 3. Market penetration
4. Product development 4. Product development
5. Horizontal integration 5. Forward integration
6. Divestiture 6. Backward integration
7. Liquidation 7. Horizontal integration
WEAK 8. Concentric diversification STRONG
COMPETITIVE COMPETITIVE
POSITION Quadrant III Quadrant IV POSITION
2. Retrenchment 2. Concentric diversification
3. Concentric diversification 3. Horizontal diversification
4. Horizontal diversification 4. Conglomerate
5. Conglomerate diversification
diversification 5. Joint ventures
6. Liquidation
SLOW MARKET GROWTH
Strategy-Formulation Analytical
Framework’s Stages
STRATEGIC ALTERNATIVES