Documente Academic
Documente Profesional
Documente Cultură
A REPORT
ON
“Customer need analysis of HDFC Bank
: a comparative study with
competitors
Product”
-Presented by
Biswajit Kakati
IBS Kolkata
Enrolment no- 07bs1032
The sector
Source RBI
COMPANY PROFILE
One of the first to get “in principal approval” from
RBI after Banking Industry Liberalisation
Source hdfcbank.com
Guwahati, an analysis from banking
perspective
The following are the Business hub in Guwahati
city-
Ganeshguri
Fancy Bazar
Chandmari
Noonmati
Dispur
Beltola
Maligaon
Paltan Bazar
Ulubari
Continues..
Ganeshguri
Fancy Bazar
Fancy Bazar Chandmari
Chandmari Noonmati
Dispur
Noonmati
Beltola
Dispur Maligaon
Bhangagarh Paltan Bazar
Ulubari
Jalukbari
The flow of the analyses-
Availability of loan
no
Continues………..
Are you aware of various benefit you can
get if you keep your account active ?
75.56% of the respondent say they are
not
yes
no
The bank`s strength and weakness
Strength-
Online Fund Transfer
Facility available of cash deposit for inter or intra
branch Banking and cash withdrawal
Free pay orders/ demand draft
Weakness-
Working timing of HDFC
Availability of loan
Monthly statement
Insta alert facility
Phone banking facility
Net banking facility
Analysis of gap in services-
Expected service
Perceived service
Service delivery
Gap 3
Gap 1 Translation of service into perceive quality
Gap 2
Management perception
Continues…
The gapes in the services of HDFC Bank are as
follows-
A sound IT base.
A timely merger.
continues
WEAKNESS-
Non responsive.
Working hours.
CONTINUES…..
OPPORTUNITY-
Rise in upper and middle class population- due to
GDP growth
Availability of loan
(1)Beltola
(2)Ganeshguri
(3)Ulubari
(4)Maligaon
4
3