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Documente Cultură
BY NARENDRA BABU
characteristics, culture is learned. At an early age, we begin to acquire from our social environment a set of beliefs, values and customs that make up our culture. For children, the learning of these acceptable cultural values and customs is reinforced by the process of playing with their toys. As children play, they act our and rehearse important cultural lessons and situations. This cultural learning prepares them for later real-life circumstances.
To communicate effectively with their audiences, marketers must use appropriate symbols to convey desired product images or characteristics. These symbols can be verbal or nonverbal
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