Documente Academic
Documente Profesional
Documente Cultură
Rabia Farhat
Naveed Ahmed
• 1. INNOVATIVE
• 2. DURABLE
• 3. REASONABLE PRICE
• 4. IMPRESSIVE PACKING
• 5. EASY USAGE
SELECTION OF BRAND NAME
It is easy to pronounce.
• It is easy to remember.
• It is not complicated or suspicious
• Many other products can be added to this
product line as the name covers range of
products .
SLOGAN
Price
The Price of
“Rivaaj Cooking Paste”
is Rs. 22/- only
Placement
1. Karachi (Head Office)
2. Multan
3. Lahore
4. Islamabad
Islamabad
Lahore
Multan
• Urban population
DEMOGRAPHICS
• Age
• Education
• Income
• Race
PHYSIOLOGICAL FACTORS
• Motivation
• Perception
Consumer buying Decision
TARGET MARKET:
The target market for the product is not
confined. Both males and females are
capable of using this product. Because
people are adopting techniques that
prevent wastage of time and so they
would go for this product in order to get
rid of long procedure that is chopping,
peeling and grinding, Frying onions and
tomatoes etc.
MONITORING OF POSITIONING
• Expertise Opinion
• Questioners
Questionnaire
Results
• Do you use cooking Yes No
paste? 30% 70%
Distributors / Wholesaler
Retailers Consumers
TEST MARKETING
• In order to see the response of people, our
company has conducted the test
marketing strategy by hosting an
advertisement in which one of our co-
members took opinions, suggestions and
advices from different individuals, which
proved very helpful for our research.
POSITIONING………………