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  • Shezan

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    nasirenam
    324 vizualizări14 pagini
    The document discusses Shezan's fruit juice product called Twist. It provides information on the marketing mix including products, pricing, placement and promotion strategies. Currently, Twist juice prices one 250ml pack at Rs.15 and sells in major cities through a network of distributors. Shezan promotes Twist using billboards, television, radio, newspapers, brochures and the internet. In the market, Twist holds a 35% market share compared to competitors like Nestle and Country juice. The document recommends that Shezan advertise more given its large capital and improve its distribution strategy by directly supplying schools and universities to target young customers.

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    The document discusses Shezan's fruit juice product called Twist. It provides information on the marketing mix including products, pricing, placement and promotion strategies. Currently, Twist juice prices one 250ml pack at Rs.15 and sells in major cities through a network of distributors. Shezan promotes Twist using billboards, television, radio, newspapers, brochures and the internet. In the market, Twist holds a 35% market share compared to competitors like Nestle and Country juice. The document recommends that Shezan advertise more given its large capital and improve its distribution strategy by directly supplying schools and universities to target young customers.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    324 vizualizări14 pagini

    Shezan

    Încărcat de

    nasirenam
    The document discusses Shezan's fruit juice product called Twist. It provides information on the marketing mix including products, pricing, placement and promotion strategies. Currently, Twist juice prices one 250ml pack at Rs.15 and sells in major cities through a network of distributors. Shezan promotes Twist using billboards, television, radio, newspapers, brochures and the internet. In the market, Twist holds a 35% market share compared to competitors like Nestle and Country juice. The document recommends that Shezan advertise more given its large capital and improve its distribution strategy by directly supplying schools and universities to target young customers.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 14

    Group Members

    Waleed Fazal Fatima Haroon Abdul Nasir

    Acknowledgement
    I would like to acknowledge respected Miss Amina Rizwan for her effort in teaching me and my classmates about report writing and teaching International Business. Our primary thanks to go to the many prime marts who have advanced our knowledge of making the report.

    Mission statement :

    Our mission is to provide the highest quality fruit and vegetable related juices and products to retail and food services customers

    Marketing Mix
    Marketing Mix is the set of controllable tactical marketing tools that are product, price, placement and promotion

    Products:

    Price
    Pricing Strategy

    Shezan when introduced twist juice in the market set the price at Rs. 12/- while the competitive price was Rs. 10/-. Current Price The current price of one 250ml pack of Twist is Rs.15/When we purchase 3dozen of 250ml of Twist than the price of this is Rs.468/-

    Place

    Some of people who wants to purchases very heavy amount of the twist juice , they come to the company directly and buy which is required The whole seller are purchasing them for the resale able purpose but less then the first once They have Zonal offices in different areas such as Rawalpindi, Lahore, Multan e.t.c to make it easy to sell

    Distribution Areas

    They are distributing in major cities such as:City Name Distributors Lahore 200 Karachi 200 Islamabad 100 Total 500

    Promotion
    Shezan is using following mediums for promotion of twist
    1.

    2.
    3. 4. 5. 6.

    Billboards Television Radio Newspapers Broachers Internet

    Raw Material

    Treated Water 75% Fruit Pulp 17% Sugar Citric Acid Fruit Flavor 5%-10%

    Process flow

    Performance in the Market of the Product

    Nestle juice Country juice Tropico Juice Shezan Twist juice International

    40% 5% 18% 35% 02%

    Recommendation

    They have huge capital, they should advertise more. As we have mentioned that Shezan needs to improve its distribution strategy. Shezan is targeting youngsters as a potential and big market for its twist juice so if company supply directly to the schools, colleges and universities it removes intermediaries and due to high profit ratio caf owners will promote Twist compared to other juices.

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