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Learning Objectives
Understand why so many people fear oral presentations. State the 3 Ps of oral presentation. List and explain the three general purposes of presentations.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Learning Objectives
Discuss how to organize your presentation. Distinguish between the different patterns for forming the main ideas.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Learning Objectives
Outline a basic presentation. Describe how to develop visual aids. Spell out how to use a pointer. Express how to use up nervous energy.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Learning Objectives
Report actions to use during the introduction and the body of the presentation. List the guidelines for making team presentations. Recount how to handle the question and answer session. Explain when to use a multimedia presentation.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Preparation Practice
Presentation
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Informal Reports
In-House Proposals
Sales Proposals Recommendations Informal Briefings
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Informing Persuading
Entertaining
Your Purpose
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Persuading
Being an Effective Speaker Depends on: Providing facts and logical evidence
Being credible
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Develop a thesis.
List your main points. Gather supporting material. Prepare introduction and conclusion.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Topical Pattern
Spatial Pattern
Chronological Pattern Problem-Solution or Cause and Effect
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Fear of making embarrassing mistakes . Fear of damaging career or reputation. Fear of forgetting or freezing.. Fear of being dull or boring. Fear of looking nervous or petrified
Source: Edward Wakin, Speaking Frankly about Speech Phobias, Todays Office, 25 (5), p. 50, October 1990.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Topical Pattern
Arranges main points by type or category.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Spatial Pattern
Arranges main ideas according to physical location and shows the relationships among them.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Chronological Pattern
Progresses from one given point in time to another. Commonly involves explaining steps.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Problem-Solving Pattern
Points out certain forces or causes and then discusses results or solutions.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Supporting Material
Quotations
Analogies
Examples Statistics
Opinions
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
The Introduction
1. Capture attention.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
One Point Five Lines, Up to Seven Words Each Phrases Instead of Sentences Upper- and Lowercase Type Simple Typeface and Appropriate Colors
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Enhance understanding. Add authenticity. Provide variety. Help speech have lasting impact. Can build speaker credibility.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Title3 Inches High Subtitles2 Inches High Other Text1 1/2 Inches High
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Colors
Elegant (Expensive-Quality)
Gold, silver, copper black, chocolate, grey, maroon, and navy blue
Masculine
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Colors
Feminine
Pale blues, pale pinks, yellows, pale greys, and flesh colors
Natural
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Colors
Loud
Cool
Blue, green, pale yellow, pale pink, pale purple, and violet Red, orange, gold, deep yellow, and rich browns
Warm
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Retaining Information
After 3 Hours
Heard Only Seen Only Heard and Seen 10% 72% 65% After 3 Days 70% 20% 85%
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Using a Pointer
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
When Presenting
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Successful Speakers
Thoroughly prepare. Involve their audience. Creatively use quotes and music. Often use humor. Move around.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Move toward the person who asked the question. Repeat the question so the entire audience knows the question. Stay focused on the person who asked with five seconds of eye contact.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Team Presentations
Plan together.
Divide the topics into logical and wellbalanced divisions. Practice together.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Team Presentations
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Multimedia Presentations
Four Questions to Keep in Mind: Which technology should we include? How will we deliver the message? What technical expertise will be required? How much will we have to pay?
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.