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Establish Common ground, Put problems in place, use short paragraph to hold interest, Reinforce empathy &Future contact, conclude with an action statement
Refer Men & Women in same way, avoid genders modifiers or gender specific words
Inform ,Persuade,Instruct,Record/ Document Writing in Four Stages Plan ,Write ,Revise,Edit Five Step Revision & Edit Overall purpose,content &structure Paragraph, Sentences Your Personal Errors Help Your Grammar Track your grammatical problems, attentive to the problems
Make it Clear, Economical, Straightforward Avoid Trite Phrases, Cliches & Jargon Accentuate The Positive Use Active Voice Avoid Noun & Adjective Stacks Choices & Consideration Set off Lists with Bullets Avoid Topographical Excess
Techniques to Engage Readers Entrance & Exit Ramps Subject Line & Postscripts Traditional Letter Form Block Format & Modified Block format Memo Or Email Form Purpose & Content Keep your message short Use short Paragraph Use subject line Dont use capital letters Tips For Writing Effectively Simple & short Sentence Address your readers with you Clear Message , Informative Active Words
Know what you want to say Use Graphic Devise to grab People Avoid Passive Voice Be Brief, Be Clear Get Attention immediately Appeal to their intrest Create Desire Urge them to act Now Add a Postscript
Visuals:Into the head through the eyes When, Where & how to use visuals Whit Space: Making the Most of Nothing Use of Margins, listing quotes, space b/w paragraphs Headings: Signposts & Signals Major , Minor & Sub heading, Paragraph Headings
Gaining Attention Start Strong-finish Strong, Degrees of attention, Effective Opening Context, Purpose , organization(Attractive) Holding Your Readers Ending Strong Briefly Summarize, Repeat your major points, stress on the importance of topic, Provide Recommendations.
From Assumptions to Perspective Avoid unnecessary technical terms, Master Process Writing Description & instruction-discuss description first then instruction Write Clear, Practical Descriptions Where to start from, what to be included, what should be , what is the appropriate point. Write Simple Instructions Complete , Precise, Simple, Direct, Organized, Layout
Bad News Be positive, Give Reason Strategy for Delivering Bad News Establish good news, present negative message with reason & Explain the positive aspect Reacting to Predicament State your reason, recognize readers objection, be assertive, Avoid offending, be respectful & sensitive to your positions.
How to Persuade in Three Difficult Steps Establish common Ground, State the problem & Solution, End with Strong Action Close, Ten Rules of Persuasion Know your readers Know what u can accomplish Anticipate objection, Stress Rewards Be Familiar Be Clear Ask for what you want Control the tone Clinch your argument & give them something to remember
Use a Problem/ Solution Format Offer Several Solutions-Helps to hook the readers Write Powerful Proposals Use memorable title, highlights the need, problem or opportunity, support statements by fact & quotes, keep proposal concise, Conclusion Conclude with power: what do u expect from them & give them something to remember
Types of Report Occasional Report, Activity Report, Status Report or Progress Report, Formal Report Basics for all Report Objectives, Readers, Scope of Coverage, Information Equation-drawing & building interest in your report Evaluating your Report Before Submitting read it from the perspective of the recipients Reports: The Bottom Line Your purpose is to inform persuade , connect with readers & compel them to read & understand
Audience
(the passions, interests, or characteristics of the ones youre trying to persuade and their characteristics)
Subject
(the logic you will present -- your topic or message)