Documente Academic
Documente Profesional
Documente Cultură
Cont’d…
Value-added services
• "Privileges" (discount coupon booklets),
cricket scores and stock market information - have formed as critical a
part of Hutch's marketing efforts as its advertising.
21% HUTCH
0% AIRTEL
BSNL
50%
TATA INDICOM
29%
IDEA
Marketing Research
Analysis
Cont’d…
4% 4%
yes, I msatisfied.
no, not satisfied.
can't say
92%
Marketing
Research Analysis
Cont’d…
network connectivity
yes, I m satisfied.
no, not satisfied.
can't say
Marketing Research
Analysis
Cont’d…
0% yes, I m
satisfied.
39%
no, not satisfied.
61%
can't say
Marketing Research
Analysis Cont’d…
Billing System
21%
yes, I m satisfied.
49% no, not satisfied.
can't say
30%
Marketing Research
Analysis Cont’d…
48% prepaid
52% postpaid
Marketing Research
Analysis Cont’d…
Cost satisfaction
10%
yes, I m satisfied.
no, not satisfied.
33% 57%
can't say
SERVQUAL model
Dimensions Descriptions