Documente Academic
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Achievements of Year 2
9-2003 / 9-2004
Proposals for Year 3
9-2004 / 9-2005
3rd ANIMA Annual Conference
ANIMA
Réseau Euroméditerranéen d’Agences de Promotion des Investissements
Euromediterranean Network of Investment Promotion Agencies
ANIMA
Introduction
Presentation of participants (everyone)
Logistics of this conference (ICE)
Objectives and overview of these workshops
Annual report
Action plan for year 3
Major events
Feed-back from Med IPAs
Beyond ANIMA…
But, first, where are we now?
… to be strengthened
Secondments from Med IPAs
Eva Seddik –GAFI-, Yassine El Moutchou –DI-, hopefully Rania
Sobar –JIB-, plus 2 slots)
New EU partners
Tuscany, Lazio, Invest in Sweden Agency, SPRI-Euskadi, Andalucia,
OFISA-Belgium, etc.
‘Associated’ partners
ASCAME, WAIPA, Microsoft, EIB, etc.
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ANIMA
b. Global achievements
What ANIMA has delivered
Main expenditures
ANIMA team (PMU) €280,000
Of which travel €34,167
Operational expenses €1,010,000
Seminars, study trips, events, internships €830,000
Web site, newsletter, data bases & studies €180,000
Total expenses €1,290,000
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ANIMA
c. Main activities
Capacity building
Seminars
An impressive (quantitative) result…
Regional seminars associated to local events are more
efficient
Remarkable « information days » (e.g. Algeria, Syria, etc.),
sometimes repeated later on (e. g. Egypt Invest)
Evaluation: need for more case studies, visits, contacts with
business; good appreciation of most experts; building of a
MEDA « community » ; importance of exchanges
Internships
Uneasy start, but 6 realised this year (vs. 2 in 2002-3)
Good level of interns
Important for developing practical EUMEDA connections
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ANIMA Seminars & Forums
17/9/02 19/9/02
dates & topics
FDI issues in MEDA. ANIMA Launch Conference Paris
25/11/02 29/11/02 Maximising FDI and IPA strategy Malta
9/12/02 20/12/02 Communication & territorial marketing Marseille
12/1/03 16/1/03 Economic intelligence, project identification Cairo
27/1/03 31/1/03 Prospection network & support to investors Tunis
22/2/03 24/2/03 MEDA Franchise Forum Barcelona
24/2/03 28/2/03 Maximising FDI and IPA strategy Rome
24/1/03 25/1/03 ANIMA Presentation. WAIPA Forum Geneva
10/3/03 12/3/03 Assises Méditerranéennes de l'International Marseille
17/3/03 21/3/03 Building IPA strategy and communic. Cyprus
5/5/03 9/5/03 IPA creation & strategy Rabat
18/5/03 28/5/03 Visit of EU technoparks and IPAs Nice, Valencia, Munich
2/6/03 6/6/03 FDI economics & studies Marseille
2/6/03 4/6/03 World Free Zone Convention Brussels
21/6/03 25/6/03 Maximising FDI and IPA strategy Alger
23/6/03 27/6/03 IPA creation & strategy Ankara
30/6/03 4/7/03 Préparation des offres territoriales Marseille
8/7/03 10/7/03 A common tool for regional investment cooperation Marseille
14/7/03 17/7/03 Communication & marketing territorial (in French) Rabat
15/9/03 19/9/03 The Med IPA seminar for webmasters Marseille
15/9/03 19/9/03 Venture Capital + SME Conference AgriTech Fair Tel Aviv
28/9/03 2/10/03 Territorial marketing Cairo
12/10/03 16/10/03 Country marketing and project identification Amman
19/10/03 23/10/03 Economic intelligence, communication Ramallah (Palestine)
19/10/03-23/10/03 MEDA FDI Performance. 2nd ANIMA Conference Marseille
8/12/03 12/12/03 MEDA-Entrepreneurs Workshop n°1 Marseille
8/12/03 12/12/03 Intégrales de l’Investissement Rabat
19/2/04 21/2/04 2nd MEDA Franchise Forum Barcelona
22/2/04 27/2/04 MEDA-Entrepreneurs Workshop n°2 Istanbul
08/3/04 12/3/-04 IPA Economists Meeting n°2 Marseille
15/3/04 19/3/04 IPA webmasters N°2 Ifrane, Morocco
26/4/04 01/4/04 Visit of Italian IPAs and road shows for investors Marche, Tuscany, Latium
27/4/04 30/4/04 MEDA-Entrepreneurs Workshop n°3 Marseille
15/5/04 20/5/04 After-care & MEDA Entrepreneurs Alger
17/5/04 19/5/04 Building the IPA communications skills Gaza (Palestine)
26/5/04 28/5/04 IPA managers meeting n°2 + La Baule Investment Forum La Baule
26/5/04 28/5/04 FDI Statistics Beyrouth
07/6/04 11/6/04 Investment generation/ Road-show in Spain Valencia, Barcelona
14/6/04 16/6/04 IPA development and strategy AFII Damascus
28/6/04 02/7/04 Investor Targeting & Economic intelligence Nicosia, Cyprus
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ANIMA
Studies realised or launched
Selection of 700
Open data bases
www.kompass.fr, to 1,000 news
www.societes.com, and alerts per
www.lexpansion.com year for MEDA IPAs & other
partners
Internet
Monitoring
of companies Mediterranean
Investment Around 300
Project projects and
Others sources
Fairs Observatory leads detected
Listing (MIPO) per year
Output
Opportunities for MEDA countries in these sectors
Possible co-operation with EU industries –high demand for
coordinated approach (e. g. textile, automobile)
Proposed round tables with EU federations, companies, Med
IPAs to discuss report findings during 2005 seminars
Action plan with road-shows, presence in fairs/events,
design of promotion tools, use of seconded staff
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ANIMA
Utility of strategic studies
Address the 7 main issues identified concerning MEDA
FDI strategy
1. Delocations from EU (Michalet report)
2. Domestic re-investment by expatriates (Home Sweet Home)
3. Key investors in the region (Stefano Battiston report)
4. MEDA technology (inventory of technoparks/MedIntelligence)
5. IPA efficiency (Benchmarking report)
6. MEDA industrial image (Pérez report)
7. Future of Euro-Med co-operation on investment (Souss rep.)
Results to be discussed during EU/MEDA seminars
with interested IPA managers
Preparation of action plans
Pilot projects (e. g. MEDA-Entrepreneurs)
Focused promotion (e. g. MEDA Innovation Forum) or image
campaign, etc.
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ANIMA
Image building
Despite the importance of politics and culture among the MEDA
handicaps…
Regional conflicts, security concerns
Lack of regional integration, fragmented markets « Mediterraneans
Insufficient legal standards & practices are creative, but
Few democracies unforeseeable and
Powerful and sluggish bureaucracies unreliable »
Low speed of privatisations
Limited domestic savings –weak re-investment in the region
…A lot may be achieved to attract investors
Potential growth is there (cf. Turkey GDP, 1st Quarter 2004)
Stability and investment protection is there
Need to inform about reality, e.g. Algeria, Syria, big markets
Anticipate market integration (Euro-Med free trade zone in 2010/12)
But let’s make it known via efficient channels
People, networks, events, public relations etc.
Specific/targeted campaigns (airports, web, rating agencies, etc.)
Use of opportunities (from tourists to migrants’ summer holidays)
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ANIMA
Upstream of biz development
Territorial marketing / Targeting
Poor MEDA performances, despite encouraging trend
Compared to similar emerging countries, MEDA’s attractiveness is low
Based on its economic fundamentals, the region should receive up to
€40bn in FDI every year (vs. €10 bn now)
In most MEDA countries
Few domestic studies on FDI, no data bases, poor statistics
Lack of territorial marketing
Lack of investor targeting
Lack of after-care (whilst 50% of projects are extensions)
Need for an in-depth reflection on country strategy
SWOT analysis, comparative advantages
Industrial policy (e. g. priority sectors, clusters, education)
Positioning (unique selling position) action
This concerns national issues, bt ANIMA may help (TA missions)
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Business development
Project generation
Need for a more agressive FDI search
From passive or demand-driven promotion (web site, image, road-
shows etc.)…
…To a more pro-active prospection of leads and projects
Possible ANIMA test organisation in 2004-2005
Coordination by a new specialist (Philippe Parfait)
A data base on leads, fed by various sources
Coordinated participation in EuroMed events, road shows, forums
etc.
This is the right time for MEDA
Eastern/Central Europe relative decline in 2004
China’s over-investment could be favourable to MEDA after 2005
A window of opportunity?
Develop
the flow
of
projects
and FDI
to MEDA