RITIKA- KHURANA 09180303912

INDIA INFOLINE LIMITED

One of Indias premier providers of financial services. Founded in 1995 by Mr.Nirmal Jain (Chairman) Network of 596 branches More than 5,00,000 customers. Listed on both stock exchanges of India viz. BSE and NSE It is engaged in the business of : equity broking wealth management asset management insurance broker etc.

TOPIC INTRODUCTION
A brokerage firm is a financial institution that facilitates

the buying and selling of financial securities between a buyer and a seller. Stock broking services firms who offer a wide variety of stock market services. Some of the services are:

Demat services Printed reports Sunday weekly reports Intra-day calls Daily e-mail services IPO issue purchase Market advisory services

MAJOR PLAYERS

 To know about the awareness of the consumers towards stock brokers and share market. To know the factors or parameters preferred by investors in choosing the broking firms.

OBJECTIVES

To aware people about product & services of India Infoline Limited.

To study and analysis of some services provided by

India Infoline Limited with other broking houses. To know whether the people are satisfied with the services of their present broking firm.

RESEARCH METHODOLOGY
Research Design
o Exploratory research design Universe of Study o National Capital Region (NCR) Sources of Data Collection o Primary Data: telephonic interview, Questionnaire, Face to face interview o Secondary Data: Internet, Company database, Employees of company Sampling Method o Non Probability Convenience Sampling Sampling Size o 50

RESEARCH METHODOLOGY
Scope of Study To know the basics of demat account and charges To study about some of services offered by broking houses and make o

o
o

people aware of services offered by india infoline Limitation of Study As only National Capital Region (NCR) dealt in survey so it does not represent the view of the total Indian Market. The project survey for comparison was carried only on the basis of demat account and some of the services only. Size of the research may not be substantial. Duration of Study 2 Months

ANALYSIS AND INTERPRETATIONS

60% 50% 14% 40% 30% 51%

Yes
86% No

20% 14% 3% 12%

20% 10% 0%

Knowledge about Demat account

Priority while opening a Demat account

ANALYSIS AND INTERPRETATIONS

30% 25% 25% 20% 15% 10% 5% 0% 11% 11% 13% 11% 29%
60%

54%

50%
40% 30% 20% 10% 0% Completely Satisfied Somewhat Totally Satisfied Dissatisfied None

31%

9%

6%

Company you have demat and trading account

Satisfied with the charges charged

ANALYSIS AND INTERPRETATIONS

35% 30% 25% 20%

34% 40% 23% 14% 40% 30% 20% 11% 9% 9% 10% 0% 23% 11%

9%

11%

15% 10% 5% 0%

6%

Company providing daily research e- mail

Company providing printed reports

ANALYSIS AND INTERPRETATIONS

40%

40% 34%

35% 30% 25% 20% 15%

31%
35%

26% 23%
30%

26%
25% 20%

8%
10%
5% 0%

6%

6%

15% 10% 5% 0%

Yes

No

Can't Say

Best broking firm

Future customer of India infoline

FINDINGS
People prefer equity shares for investment as it gives

more profit in less time followed by fixed deposits and insurance Most of the people are already having a demat account Maximum people are satisfied with their present broking firms India bulls and IIFL are on top for providing additional services on regular basis like printed reports, daily research e-mail, quick SMS. On overall basis Sharekhan is most preferred because of no maintenance charges for one year.

RECOMMENDATIONS
Brokerage rate should be reduced as investors mostly

considered this as main basis of choosing stock broking firm. The company should provide more additional services apart from they are providing The services provided should be constant and on a regular basis. The company should be more aggressive toward its existing clients feedback and for their services after giving them products because it can increase the companys loyalty as well its brand name.

CONCLUSION
India infoline and India bulls is better services provider than the other stockbrokers because of their timely research and personalized e-mail on what stocks to buy and sell we have also understand the point of view of the investors to invest their money with the right company at the right time. As the share market value goes on increasing day by day so the number of investors, they look for better

broking companys which provide them additional benefits compared to other companys in market.

BIBLIOGRAPHY
Books Donald R. Cooper, Pamel S Schindler,Business Research Methods, The

Mc Graw Hill Companies, 2006 Web pages

1. http://www.indiainfoline.com/ProductsandServices/ 2. http://www.indiainfoline.com/aboutus/our-journey 3. http://www.nseindia.com/ 4. http://www.indiabulls.com/securities/services/product-reference-guide.htm

5. http://www.angelbroking.com/Partner_Us/Product-Services.aspx
6. http://www.sharekhan.com/stock-research/21/Default.htm

Periodicals

Daily Research Report of India Infoline- Market Mantra

THANKYOU