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Contents
Overview
Attributes of M-Commerce
Value addition for users The Drivers
any e-commerce done in a wireless environment, especially via the Internet Can be done via the Internet, private communication lines, smart cards, etc. Creates opportunity to deliver new services to existing customers and to attract new ones
M-Commerce Terminology
Generations
1G: 1979-1992 wireless technology
2G: current wireless technology; mainly
accommodates text 2.5G: interim technology accommodates graphics 3G: 3rd generation technology (20012005) supports rich media (video clips) 4G: will provide faster multimedia display (2006-2010)
wireless computer SMS: Short Message Service EMS: Enhanced Messaging Service MMS: Multimedia Messaging Service WAP: Wireless Application Protocol SmartphonesInternet-enabled cell with attached applications
phones
financial applications are likely to be one of the most important components of m-commerce. They could involve a variety of applications such as mobile banking and brokerage service, mobile money transfer, and mobile payments.
MA (Mobile Advertising)
Mobile advertising is also a
very important class of mobile commerce applications. Using demographic information collected by wireless service providers and information on the current location of mobile users, much targeted advertising can be done.
involves location tracking of goods, services and even people. The tracking of goods may help service providers in determining the time of delivery to customer, thus improving customer service and obtaining a competitive edge over other business. Eg. : Myntra.com, Barcode scanning, GPS
includes locating an item in a particular area or location. This is concerned with finding an item with certain specifications and whether it is available in a specified area or not. Eg. : IBM, Samsung galaxy duos application
Internet, intranets, other mobile devices, databases. Personalizationpreparation of information for individual consumers. Localization of products and servicesknowing where the user is located at any given time and match service to them.
advantages Mobilityusers carry cell phones or other mobile devices Broad reachpeople can be reached at any time
The Drivers
Widespread
Declining prices Improvement of
keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelinedconnected by wires to a network
WAN modem Web server with wireless support Application or database server Large enterprise application server GPS locator used to determine the location of mobile computing device carrier
chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) Mobile application user interface Back-end legacy application software Application middleware Wireless middleware
small number of characters and text. Use of graphics limited User interface is often difficult to learn how to use
Conclusion
As m-commerce applications and wireless
devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them.