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PROBLEM STATEMENT
There is no web based mobile customization portal for the Techno-freak college going Indian youth who is often confused while deciding upon the features of their new smartphone. Certain features might be a waste for some customers while there would be some other feature that is indispensable. Hence there is an open window for such a venture. But is the market and the consumers ready for the same. It is a big question mark.
RESEARCH OBJECTIVE
MAIN OBJECTIVE To study the acceptance of web based mobile
HYPOTHESIS
H0 no Indian college going students aged between 18 to 30 years would like his/her mobile phone to be customized online.
H0 : p = 0.5 H1 Indian college going students aged between 18 to 30 years would like his/her mobile phone to be customized online.
H0 : p 0.5
Literature review
Literature review document
RESEARCH DESIGN
Research approach: survey research
Contact methods: online and offline survey
Population:
between 18 to 30 years.
DATA ANALYSIS
It would be in the form of : Pie charts Bar graphs
BUDGET
Particulars
Document Print-out Questionnaire Print out
Cost (Rs.)
100 200
Internet charges
Mobile charges Travelling expenses Others
150
200 200 150
SCHEDULE
The research would be completed within 5 days.
Activity Selection of research topic Literature review Sample selection and questionnaire formulation Primary Survey Result analysis and conclusion Day Day 1 Day 2 Day 3 Day 4 Day 5
POPULATION REDUCTION
World Population - 7.135 billion
Indias Population 121,05,69,573 Youth Population (18 to 30 Years) in India
29,19,72,416 Internet Users in India 12,50,00,000 Online Shopping Customers in India 2,37,50,000 Online Shopping Youth Population in India 1,42,50,000
Questionnaire
Questionnaire document
THANK YOU!!!