BRAINS BEHIND Sumeet Punjabi Sagar Karnani Juhi Hasija Ritu Valecha Juhi Makhija Priyanka Talreja

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INTRODUCTION TO PUBLIC RELATION

Public Relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the Web. A positive public image helps create a strong relationship with the customers which in turn increase the sales.

COMMON PR TOOLS AND TECHNIQUES

Attendance

at public events Press releases Newsletters Social media marketing Some other tools of PR
Advertising
House

journal Sponsorship Event management etc

ROLE OF PUBLIC RELATION MANAGER IN

DIFFERENT SECTORS
sector
1. Government organization

roles
I. Implementation of public policy. II. Assisting the news media in govt activities. III. Mobilization of support increasing the agencys sensitivity to its public. I. To engage heavily in relationship building. II. To enhance social capital. III. To distribute knowledge about their activities among the society. I. To maintain internal peace. II. To solve dispute of the students. III. To maintain good relations.

2. NGOs

3. Education centres

SECTOR 4. Banks

ROLES I. To maintain customer employee relations. II. To solve internal disputes. III. To look after customer satisfaction I. To manage the public relations activity. II. To generate quality media coverage. III. ensuring effective and positive brand re-enforcement and image building.

5. MNCS

PUBLIC RELATION ACTIVITIES

Advertising Corporate Philanthropy Corporate Sponsorship Development External Communications Internal Communications Lobbying Promotion Publicity Public Relations Research Special Event Management

CORPORATE PR
Corporate PR can have many different platforms including internal and external functions. Internal functions of corporate PR can range from employee social media, such as a blog, to an internal newsletter highlighting employee affairs. External PR for corporations can be vaster and include numerous messages to various publics. The main function of corporate PR is to connect with various publics using means such as press releases, social media, products and events to facilitate the building and managing relationships. No matter what PR industry you chose one thing remains the same, knowing your audience is essential to running and executing an effective PR strategy.

IMPORTANCE OF CORPORATE PUBLIC RELATIONS IN BUSINESSES

To establish and maintain relationship To build Corporate image To help Management To Communicate with their customers To improve performance of company To provide Right information

FUNCTIONS OF CORPORATE PUBLIC RELATIONS

Communication Management

Media
Government Affairs Publicity Investor Relations

Community Relations
Social Responsiblity Influencing Public Managing Employees

Public Affairs

Crisis management is the communications management function used to convey accurate facts and data to the general public and to specific publics during a crisis situation in order to prevent or minimize negative publicity that could adversely affect the success of company. Crisis management involves identifying a crisis , planning a response to the crisis and confronting and resolving the crisis. Public relations practitioners play a crucial role in crises, the same role they have every day: maintaining and improving their organizations relationships by effectively communicating with its target audiences. Public relations practitioners are not normally responsible for resolving the underlying problems that created a crisis situation.

CRISIS MANAGEMENT

EXAMPLES OF CRISIS MANAGEMENT

On August 13, 2007, Nokia issued a warning over its BL-5C batteries across the world, stating that these batteries may get overheated while charging. It said that about hundred such incidents of overheating had been reported globally. Nokia encountered a problem with the malfunctioning of its handsets due to faulty batteries which might get overheated or may get blasted, the BL-5C batteries which were used in most of Nokia's low-end models. The Nokia company was sourcing these batteries from the Matsushita Battery Industrial Co Ltd. (Matsushita) of Japan. A product defect related to BL-5C batteries used in many Nokia mobile phones has put Nokia in a crisis management mode. It has offered to replace all the affected batteries that it contends is limited to the 46 million BL-5C batteries manufactured by Matsushita between December 2005 and November 2006.

SNOW BRAND MILK PRODUCTS COMPANY

One of the most feared scenarios for any food product company must be an outbreak of food poisoning associated with its product. For snow brand, Japans premier dairy food company, 2000 was the year when that night mare came true, in fairly spectacular fashion. Large numbers of people, mostly in western Japan suddenly came down with food poisoning after consuming milk or related products made by snow brand. It transpired that over 15000 people had been affected. The problem was traced to bacteria on production line of snow brands Osaku factory that processed low fat milk. Initially, the company was concerned for its reputation and standing than it was for the victims of outbreak. So the company improve their quality by press release, advertising and other medias.

PUBLIC RELATIONS PRACTICES IN CRISIS MANAGEMENT

Public relations events can happen to any company at any time. In some cases, the public relations exposure is planned. But when a business faces a public backlash from a scandal or some other negative event, public relations practices for crisis management must be put into action The public relations steps a company takes in crisis management will have long-term effects on profitability and company growth.

CRISIS PROCEDURE
Identification of errors: to protect workers and public. Taking emergency steps. Periodic review of emergency procedures. Preventing media from spreading of wrong news about co. Product. Letting media know about the new and everlasting changes in product. The PR should have an immediate communication with companys top management and even work staff as per the type of crisis. After all this the PR should take necessary steps to take the company out of crisis.

TYPES OF CRISIS
Natural

Crisis Technological Crisis Confrontation Crisis Crisis of Malevolence Crisis of Organizational Misdeeds

PR IN MEDIA RELATIONS
The relationship between the news media and the PR industry is a complex and increasingly symbiotic one. The media is the central vehicle for much of the PR industry's messages. PR practitioners want to place their stories in the news or other publications and Program. Without being able to do this, PR would lose one of its main avenues for communication with the public. Newspapers are withering. Network television has watched audiences decline. Radio is splintered. Magazines are shrinking. Meanwhile, there are millions of bloggers and Facebook users, Twitterers and texters and Linked-in business people. As reporters disappear from traditional media, PR practitioners are forced to consider and to use social media. But, do they know how and are they patient enough to make social media effective communications tools for clients?

Social media present challenges, not the least because they break down traditional categories of audiences employees, customers, shareholders. The public and universal nature of social media means all audiences can read communications intended for any one audience.

FORD INDIA SPARKS A PR CRISIS OVER

ADS THAT DEPICT VIOLENCE AGAINST WOMEN
Ford Motors India unit found itself in the middle of a PR crisis today, and if one of the basic rules for crisis communications is to disclose everything and disclose it immediately, then at least Ford India did that partially right.
The company was working with WPPs JWT India agency on a series of ads for the Ford Figo and a leaked mock up showed women bound and gagged in the trunk of a car driven by Italian Prime minister Silvio Berlusconi. Another showed Paris Hilton with the Kardashians in the trunk. The tagline: Leave your worries behind with Figos extra large boot.

The ads were never published commercially. But the entire concept was mind-bogglingly dumb in a country with a series of horrific incidents of sexual assaults against women. Ford India said it regretted the incident and called the images contrary to the standards of professionalism and decency within Ford, adding, "We deeply regret this incident and agree with our agency partners that it should have never happened.

APPLES TECHNIQUE OF PR
For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives units to a few selected reporters , and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every bit of information they can find. These days, according to the Wall Street Journal, Apple's public relations department is a little more proactive. Apple issued a press release to announce iOS 7, a comparatively minor software release. , Apple communications staff have recently sent reporters more favourable third-party reports about the company, including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today

DOVES INITIATIVE TOWARDS INCREMENT OF

SALES
CFRB began in England in 2004. When Dove sales declined as a result of being in a crowded market. Unilever, Dove is parent company went to Edelman, its PR agency for a Solution. The Campaign supports the Dove Mission to make women feel more beautiful everyday by challenging todays view of beauty & inspiring women to take great care of themselves. The PR manager of Dove also aimed to change the beauty market. The PRO of Dove made study in 2005 & 2006. Objective were to increase sales & Dove launched a global advertisement campaign in October 2004. There was press release in National & local newspapers & journals.

Overall, Dove did an excellent job of controlling how their Campaign was presented. According to Dove, sales for product features and advertisement increased 60% in the first and second month of campaign. Dove effectively reach their target audience through their tactics and Dove was able to understand the feelings at core of their audience. They connected with women of many races, belief, age etc.

CONCLUSION
Many people perceive public relations as quite less than respectable as clever strategies to convince the public that something wrong is right. Some see public relations professionals as manipulators of the public mind, rather than conveyors of truth. Of course it is possible to use public relations skills to advance less than noble causes. All too often, we know that bad people and bad causes are advanced through the adopt use of public relations. Therefore it is vital that good people with good intentions also master effective public relations skills. If done well, your PR work should serve both your organization and the news media, and also be a valuable contribution to the greater public good.