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Become the CEO of Your Career Using Personal Branding for Alumni
Presentation Overview
What is branding? Branding yourself Why branding today? Getting started: 7 steps for building a brand The importance of branding
Branding
Because of branding, you likely have certain images that comes to mind when you think of these products A brand is a tool that is used in the business world to describe all the information or perceptions that are connected with a product or service.
Branding
When you see these brands somewhere, you associate them with a set of expectations or perceptions
Nike = tough athletes at the height of their performance. The Golden Arches = fast service and good food Apple logo = cutting-edge technology.
You associate these concepts, thoughts, and images with the particular companies because of the brand each company has established.
Example: Think of the teenager deciding between a name brand pair of blue jeans and an off-brand pair. Which do you think they will choose? Why do they perceive one as better than the other than the other? Branding
Branding is not just for products anymore Use branding concepts for yourself. In this program you will learn how to establish a career brand for yourself, starting your own business Me, Inc.
Branding Yourself
Helps to define who you are/what you are about (or why an employer should hire you) Branding yourself is a way of associating great value with a product (the product being you)
Branding yourself is not about getting an employer to choose you over your competition. It is about getting the employer to see you as the only solution to their problem Or why your current employer should turn to you for new projects or promotions
2. There has been change in what a traditional career path looks like
People today change careers an average of 8 times during their lives Branding can be consistent throughout the changes (ex. Hard work and creativity can flow through to different occupations)
4. Branding makes you more memorable (think about how the swoosh or golden arches stand out in your memory) in the midst of the different type of communication.
If you can get an employer to associate positive traits with your application or communication, you will likely rise to the top of the applicant pool.
Getting Started:
7 Steps to Building your Personal Brand
1. 2. 3. 4. 5. 6. 7. Self-reflection Continuous Learning Prepare marketing strategy Build relationships Prepare marketing pieces Develop your pitch Follow up
Step 1: Self-reflection
Before you start, you need to know what youre beginning with. Self-reflection will help you identify the tools you have and the areas you need to improve.
Identify and list past accomplishments and achievements create a master list of all the good things youve done.
This may include employment, internships, volunteer opportunities, leadership positions, civic involvement, or courses taken. Dont sell yourself short, spend some time reflecting on all the activities, and achievements youve taken part in Continue adding to the list each time you have a new experience
Identify areas in need of further development Once youve created your list of accomplishments, you can look for areas in which youre lacking experience
Plan and focus on gaining new experiences This can come from many different sources: internships, volunteering, workshops/conferences, etc. Discuss your desire to develop these areas with your supervisor
Mission Statements
End your statement with qualifying words and phrases to describe your mission. Example: My personal career mission is to inspire and equip students to reach their maximum potential." Notice the other examples in the PowerPoint
Mission Statements
Your personal mission statement should be tightly focused toward the first three to five years of your career. You can give specifics about the job type and/or industry, as appropriate. This personal career mission statement will form the foundation of your career focus. A mental concept of your personal career mission statement is not enough. You should write it down and put it where you can see it every day.
Create a marketing plan for Me, Inc. Be visible to enhance your profile
Volunteer Be involved Talk about your mission and your edge/talents/etc.
Everything you do and choose not to do, can communicate the value of your brand
E-mails you send How you conduct yourself in meetings Words you say How you dress Conversations you have
Networking
Dont forget about potential networking circles: friends, clients, programs you are a part of, family, organizations Search out new professional associations or online communities to add to your network Find opportunities to weave your personal mission/vision statements into conversation with your network
Consider how you will incorporate your mission/vision into your promotional pieces Consider how you will distribute these pieces
Job search engines Distribute to family and friends Directly apply to an organization
Your pitch can also occur in informal settings Conversations, e-mails, presentations, etc.
Step 7: Follow up
Good follow-up communication will assist in creating a positive association with your brand
Return employers calls immediately (establishes trust) Respond to all requests (shows responsibility) Write a thank you note after interview (associates courtesy with your work) Write acceptance/decline letter upon accepting a job Keep in touch with your network
Lets Review:
7 Steps to Building your Personal Brand
1. 2. 3. 4. 5. 6. 7. Self-reflection Continuous Learning Prepare marketing strategy Build relationships Prepare marketing pieces Develop your pitch Follow up