CHIRACKAL AGRO MILLS (Periyar Rice)

Organization Study Report Presentation Tinson M.D (Reg. No. : 41879)

Objective Of Study
To study the importance of distribution system. To understand the customer preference of brands. To study about the motives for retailers to promote Periyar rice. To understand the different functions of different departments.

Industry Profile
Kerala is a consumer state. The changing life-style of people. The latest of the 'ready to eat' kind of tinned and preserved foods. 19% of the total industrial production and employing around 18% of the national force. Asia is the biggest rice producer, accounting for 90% of the world's production and consumption of rice.

Company Profile
Periyar rice was founded by K.P. Devassykutty (19261999). The company was incorporated in 1995. The Chirackal Modern rice mill was started in 1991. The unit started manufacturing rice and the brand was called Periyar The machineries are imported form Japan. The company has today expanded its activity into the Instant Mixes & Pickles fields

Mission & Vision

Mission:To deliver high quality product. That set themselves apart from the others in taste and value. Vision:To become the leader FMCG products and to provide total customer satisfaction through continuous improvement in production process and service.

Product Profile
1. 2. 3. 4. 5. Vadi Rice Unda Rice Jaya Rice Kuruva Rice Surekha Rice 1. 2. 3. 4. 5. 6. 7. 8. Chemba Puttupodi DosaPodi Iddalipodi Appampodi Idiyappampodi Pathiripodi Easy Palappam Puttupodi

Organization Structure
M.D

G.M

Purchase Manager

Production Manager

Quality Manager

Sales Manager

Accounts Manager

Store keeper

Production Supervisor

Maintenance Supervisor

Sales Supervisor
Sales Executive

worker

worker

Worker

Departments
Human Resource Department Marketing Department Finance Department Production Department Quality Control Department

Human Resource Department

Key Functions: Recruitment Interview and selection Training and Development Wages and Salary Welfare Measures Grievance Handling Performance Appraisal

Marketing Department
promoting superior values and delivering satisfaction. No direct sale to customers only through dealers. Have telemarketing wing. Competition. International marketing. Advertisement.

Finance Department
Key Functions:1. 2. 3. 4. 5. Working Capital Management. Recording & posting of Transactions. Preparation of Financial Statements. Credit Management. Banking Functions.

Production Department
Key Functions: Production Planning. Production Control. Quality Assurance. Maintenance of Machine. Maximizing the Production with minimum resource. Purchasing.

SWOT Analysis
Strength:1. 2. 3. 4. 5. Good marketing network. Financially sound. Brand image. High quality products. High demand for the products.

Opportunities:1. Expansion of production capacity. 2. Accumulated funds can be used in future expansion activities. 3. Government support in financial matters. 4. The trustable brand image makes an opportunity to grow more and to get more customers.

Weakness:1. High cost of production. 2. Accumulation of dealership in some areas. 3. Scarcity of raw material. 4. High competition. 5. Absence of long term policy for the sale.

Threats:1. High cost of production.

2. Competition from the other firm. 3. Extended network of multinational companies with improved technology and attractive packing. 4. Scarcity of raw materials .

Conclusion

Thank You