BOMBAY DYEING AND MANUFACTURING COMPANY LIMITED

A.DIVYA II MBA A

Logo and Tagline of Bombay Dyeing

Tagline: Inspiring Stylish Home

Introduction
Bombay Dyeing & Manufacturing Company

Limited is the flagship company of the Wadia Group. It is a public limited company.
Its Head Office is in Manchester of India.

(Mumbai).
Established by Nowrosjee Wadia in 1879 as a

small operation of Indian spun cotton yarn dip dyed by hand in three colours turkey red, green and orange.
Manufacturing facility: The textile processing

unit at Ranjangaon district(Maharashtra, India).

in

Pune

Introduction
White Horse Real Estate Company Pvt. Ltd. Operates as a Real estate development company. It was incorporated in 2008 and is based in India. During January 12 2009, Bombay dyeing had acquired 10,000 shares of Rs 10 each of White Horse Real Estate Company at face value and consequently White Horse Real Estate Company had become a 100% subsidiary of the company.
2/6/2014

Business Activities
TEXTILE:

Cotton suitings, Polyster cotton suitings, Shoe lining and duck fabrics, Satin furnishings, Yarn dyed fabrics, towels, table tops and napkins, satin bed sets.
Dimethyl Terephthalate(DMT). Capacity to manufacture 165000 tonnes per annum. DMT is raw material for manufacturing polyester fibre, film, filament & yarn and engineering plastics.

CHEMICAL:

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Nusli Wadia Chairman

Nusli Wadia, Jeh Wadia Chairman Managing Director

Bombay Dyeing & Manufacturing Company Limited

The vision is to create an enterprise, which can stand the test of time. Scale new frontiers of excellence. And constantly reinvent itself to suit the changing needs of customers

To create, maximise and sustain long-term shareholder value

Achieve Excellence and Provide to: Customers
Quality, Value and Services. Employees Fulfilment and Development Shareholders Returns and Growth Business Associates Mutually Beneficial Relationship

Vision

Mission

Board of Directors
Chairman Director Nusli N Wadia Keshub Mahindra R A Shah S S Kelkar S Ragothaman A K Hirjee S M Palia Vinita Bali Ness N Wadia Durgesh Mehta Ishaat Hussain Jeh N Wadia J C Bham
2/6/2014

Joint MD & CFO Director Managing Director Company Secretary

Production
Production Weaving and Spinning Winding

Unit of Production
Daily Basis 3,00,000 Meters of Fabrics

Production Range
Fabrics Readymade

Innovation for eternity

Production process with international standards. The automations are Sulzer Projectile Machines, Sulzer

Airjet Machines, Auto Corner Winding Spindles.

New Design Approach:

Homemakers are also involved to select designs, through

Annual Consumer Research. Collaborated with well known designers- Sabhyasachi Mukherjee, Wendell Rodricks.

Product Ranges
The Product offering ranges from : Stylish bed linens Towels Home Furnishings School uniforms Suiting & Shirting Vivaldi Shirts: Price. Rs. 749.

Product ranges in bed linens

Around the world: Inspired by iconic architectural monument and the seven wonder. It is treated with a special Perma white with Super Metallic Finish. It helps maintain the whiteness intact after wash and the super shine metallic finish makes the fabric soft, supple& lustrous. Price : Rs. 2,199. OO La La: This bed linen has been specially infused with a Health and Glow finish containing Vitamin A, C,& E. The A,C, E Vitamin micro capsules are infused in the fabric using Nano technology. Price: Rs.1,599.

Glow : Have some fun when the lights go off. Presenting the glow in the dark bed linen collection, with a Unique Relax Finish. Price:Rs. 1,439.

Citronella: Say good-bye to mosquito bites with the mosquito repellant bed sheets. These 100% cotton bed sheets reduce the no. of mosquito landing. Price: Rs. 1049.

Jungle Safari: Celebrate the spirit of travel and adventure in the wild.This bed linen has been specially treated with a special soft finish . Price:Rs.1,899. Small Wonders: These special 100% cotton bed sheets have been designed for the little once & have been treated with anti bacterial finish. This prevents the growth and proliferation of bacteria. Price: Rs.1,125. Little Ones : This beautiful and safe linen set specially designed for babies is made from 100% cotton .Price: Rs.1,125.

Products of Bombay Dyeing:

15

Zodiac sign Bath towels: Its price range starts from Rs. 509 Zodiac towels of Bombay Dyeing:

Brand Ambassador : John Abraham

Wings of Marketing
2000+ Multi-Brand store

Online Market

Bombay Dyeing

600+ Showroom

Exports to 10+ Countries

Marketing Strategy

Brand Building
Tap the Rural Market Dual Retail Strategy

Financial Position
Market Captilization (Rs Cr) 1,262
Particulars (Rs cr) Sep 2013 Sep % change 2012

Net Sales

505.98
13.33 519.31 522.91

504.27
18.48 522.75 490.88

0.34
-27.87 -0.66 6.53

EPS(RS) P/E Ratio(x) Bool Value/Share(Rs)

1.99 30.70 22.57

Other Income Total Income Total Expenses

Operating Profit
Net Profit Equity Capital

-3.6
-62.19 41.31

31.87
-27.74 41.31

-111.3
-124.19 -

P/B Ratio(x)
Face Value(Rs)

2.71
2

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Share Price
BSE(500020) As on Share Price Open Previous close Jan 24 61.10 63.50 63.65 NSE(BOMDYEING) Jan 24 61.05 63.25 63.65

Day High
Day Low 52 Week High 52 Week Low

63.50
60.65 124.90(Jan 29, 2013) 37.25(Aug 07, 2013)

63.40
60.50 124.90(Jan 29, 2013) 37.10(Aug 07, 2013)

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Monthly Share Prices

Year High(Rs.) Low(Rs.) Close(Rs.) P/E High P/E Low Mkt Cap. P/E Close (Rs. in Cr.) 20.75 19.41 18.78 13.43 12.35 12.87 1,568.37 1,467.18 1,419.69 1,014.95 933.38 972.62 Dec-13 Nov-13 Oct-13 Sep-13 Aug-13 Jul-13 79.90 75.30 71.30 55.85 51.40 68.75 64.35 64.50 49.25 43.90 37.25 44.45 75.95 71.05 68.75 49.15 45.20 47.10 22.97 21.56 20.14 15.89 14.63 19.67 17.47 16.90 13.28 11.90 9.29 11.46

Jun-13
May-13 Apr-13 Mar-13 Feb-13 Jan-13

74.50
89.70 95.80 103.30 121.50 139.85

52.20
73.30 82.40 80.55 90.75 115.00

59.30
73.95 85.90 87.50 91.85 119.50

21.69
24.92 27.39 29.04 45.01 50.71

13.69
19.85 22.16 20.26 32.08 39.06

16.20
20.20 23.47 23.91 32.87
2/6/2014

1,224.55
1,527.07 1,773.84 1,806.88 1,896.70 2,467.68

42.76

Bombay Dyeing Stock Price Chart(Rs)-1 Year

Share Holding Pattern

Description % of Share

Promoters
Individuals Institutions FII Govt. Others

52.07
17.59 16.38 9.29 0 4.67

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Awards & Recognition: The company has won the SRTEPC and TEXPROCIL Gold Trophies for its outstanding export performance for poly cotton blended fabrics and made-ups for the year 1998-99. Super brand 2006-2007 in recognition of its commitment to constantly providing value to the customer. Images Fashion Award 2006 as Best Brand in the Home Fashion Category. Home and Lifestyle Retailer of the year 2005 award, instituted by ICICI bank Payment Solutions and KSA Technopak.

Achieved Dr. R.J. Rathi Award for Environment pollution

control for year2005 from Mahratta Chambers of Commerce, Industries and Agriculture for the Outstanding Efforts. Bombay Dyeing has received ISO 9002-1994 certification for Quality Management System. It has also received ISO 14001-1996, certification for Environmental Management System. It has been honoured with BVQIs SAFETYCERT certification for Occupational Health and Safety Management Safety(OHMS).

CSR Activities of Bombay Dyeing

CSR Activities Trust / Foundation for Sir Ness Wadia Foundation(1969) CSR: CSR Areas: 1. Community Welfare 2. Education 3. Employee Welfare 4. Healthcare

COMPETITORS
Vardhman Group Alok Industries Limited Raymond Limited

Arvind Mills Limited

SWOT Analysis
Strength: 1.Pricing Power 2.Supply Chain 3.Technology 4.Customer Loyalty 5.Brand Name Weakness: 1.Not appealing to younger Generation 2.Weak Management

Contd.. Opportunities :
1.Online Market 2.Emerging Markets 3.New Technology
Threats: 1.Mature Markets 2.Intense Competition

Future-Ready: The Company plans to open up additional stores in malls and high streets in key metros, smaller towns and cities. It plans to increase their showroom all over India The company plans to enter the e-commerce space by launching its e-tailing site to sell its bed and bath products soon. Though ecommerce sites as jabong.com, tradus.com and futurebazaar.com sell Bombay Dyeing bed and bath products, the company planned to differentiate itself by selling current fashions in the bed and bath section.

Analysis of Bombay Dyeing & Manufacturing Company Limited

Bombay Dyeing is running with negative financial

performance which shows the net loss of Rs. 62.19 Crore. It may be the cause of their ineffectiveness in their marketing promotional strategies. Reason: Even though the company brings the innovative products, it does not reach the customers due to the poor promotional strategies.

Suggestion to the Analysis

The company have to bring new innovative campaigns to

attract the customers. Also the cost of the product is also high. So they have to reduce the cost of the product to attract the middle class people too.