Documente Academic
Documente Profesional
Documente Cultură
STRATEGIC MANAGEMENT
Enviourment:- Surrounding factors that affect the business
4 C:1. Company Internal Factor External Factor
2.
3. 4.
Customer
Competition Condition
STRATEGY
Strategy :- Taking action in order to achieve desired outcome
Types of Strategy Corporate Strategy
Higher Level Management
Function Strategy
Business Strategy
Middle Level Management
SWOT ANALYSIS
Strength
1) Best Design & Engineering Capability 2) Eco System
Weakness
1)Higher Cost as compared to competitor 2) High lead time
Opportunity
1) Enter into different market segment 2) Demand for smart phone and tablet is growing
Threat
1) Samsung competition in technology 2) Chinese intervention
BPOB :- HIGH
High number of cement company
TONE :- LOW
Require own plant
Own distribution network
High technology
Government licenses High capital requirement
TOS :- LOW
IOC/CR :- LOW
There are many players in market but few player dominate the market
Market share of cement company L & T :- 22 % ACC :- 15 % Ambuja :- 13 % JP :- 10 % India Cement:- 10%
VIRU
Example: Apple
RARE
UNSUBSTITUTABLE
Linkage to customer
Trust
INTEGRATION
Integration
Vertical
Horizontal
Forward
Backward
INTEGRATION
Forward Integration : From Firm to Source
Example:- Videocon
Ethical Concern
Large Extra ordinary Debt
DIVERSIFICATION
When firm decides to operate business in several Industries Related Diversification Unrelated Diversification
RELATED DIVERSIFICATION
Mahindra Automotive
Steel processing
M& M
UNRELATED DIVERSIFICATION
IT
Tech Mahindra
Retail
Mom & Me
Mahindra Satyam
BCG MATRIX
Objective :- To help SBUs with analyzing their business units or product lines & recommend strategies with the help of four quadrants by plotting products against Relative market share & Market growth Brand L/F Market Growth Relative Market Share
Swift
Swift Dzire Alto 800 Wagon R
L
L L L
13
12 4 3
4X
4X 4X 3X
Omni
Ritz Ertiga SX 4 Kizashi Grand Vitara
L
F F F F F
2
10 6 2 -3 -4
2X
0.8X 0.9X 0.6X 0.1X 0.1X
Ritz
Ertiga
-5 5x
1x
0.1x
GE MCKINSEY MATRIX
Assess the strength of a SBU Analyze current portfolio and resource allocation Focuses on Profitability, Market Attractiveness and Business Strength.
Industry Attractiveness Growth Business Unit Strength Market share Growth
Size XXL
XXL XXL
XXL
M S S
GE MCKINSEY MATRIX
Aviation
Food Segment
Details
Inbound Logistics Operations Outbound Logistics Sales & Marketing Service Total
ITC
9 9 9 9 36
HUL
8 9 8 8 34
Nestle
7 7 8 10 32
WEBLIOGRAPHY
http://www.theautomotiveindia.com/forums/indian-auto-news/12327-march-2013sales-figures-cars-india.htm http://autobei.com/blog/indian-passenger-vehicle-sales-analysis-april-2013/ http://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limited http://www.oncars.in/compare-cars/hyundai-i10-asta-1-2-at-kappa2-with-sunroof-Vsmaruti-suzuki-omni-e-mpi-std-bs-iv http://www.mahindra.com/What-We-Do/Automotive http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles http://en.wikipedia.org/wiki/United_Breweries_Group http://en.wikipedia.org/wiki/Mahindra_Group http://www.mahindra.com/#
thank you