EXCUTIVE SUMMERY

1. ACKNOWLEDGEMENT 2. BUSSINESS DESCRIPTION 3. MARKETING PLAN 4. OPERATION PLAN 5. HUMAN RESOURCE

6. FINANCE PLAN
7. RISK

Presented to

SAL INSTITUTE OF MANAGEMENT

Prepaid by 1. Aditi Prajapati 90 2. Heena Patel 3. Prapti Patel 4. Jimmy Shah - 76 - 84 - 115

5. Jaimin Pandya -63

6. Ajay Sinh Parmar - 65

Acknowledgement
At first we would like to present this project to PROF. NIRALI PATEL. We have taken help of the internet and innovative ideas. We try to our level best what we collected.

BUSINESS DESCRIPTION
There are only two major players in the coffee caf industry. 1. Restaurant 2. Caf We get the data from different restaurant and caf. The food service is 1/3rd largest industry in our country.

MISSION : We provide a good quality food & service at a reasonable price. We provide a friendly and comfortable atmosphere in our caf.

VISION : We create innovative and unique environment different from other caf. We attract the customers by our unique themes.

MARKETING PLAN
RESEARCH ANALYSIS

TARGET MARKET
STUDENT : We can get a huge profit from students. They are important part of our caf. BUSINESS PEOPLE : Business people mostly preferred our palace area for their meeting because no disturbance in that area.

COMPETITION

PRICING OF PRODUCT

PRODUCT

ADVERTISEMENT
Local T.V.
Local Radio Station Print Materials Coffee Caf Events

PUNCHLINE : -

EVERYTHING YOU LOVE ABOUT COFFEE

OPERATION PLAN
LOCATION : JUHU BEACH, OPP. QUEEN PARK, JUHU TARA ROAD, MUMBAI- 400049

LOCATION ADVANTAGES : The coffee house will maintain indoor & outdoor seating under a cover space. Benefit of visitors. Nearest of corporate houses.

INTERIOR

PALACE THEME

BEACH THEME

GENERAL THEME

ACCESS TO TRANSPORTATION
We have use TATA ACE for our transportation purpose.

HUMAN RESOURCE
MANAGEMENT TEAM : GENERAL MANAGER - 1

SHIFT SUPERVISOR
COOK ASSISTANT COOK SERVER HOSTESS

-2
-2 -2 -4 -2

Legal structure
General Manager

Shift supervisor

Shift supervisor

Cook

Assistant cook

server

Hostess

Cook

Assistant cook

server

Hostess

FINANCIAL PLAN
START UP FUND
TOTAL FUND REQUIRED 20,00,000.

WE HAVE COLLECTED START UP FUND FROM PATNERS.

FINANCIAL STATEMENT
Expenses Salary Rent of shop Furniture -Depreciation Raw Material Machinery -Depreciation Staff Uniform Electricity Charges LCD Charges Other Expenses Advertisement Expenses 45000 5000 40000 7000 60000 40000 120000 200000 100000 10000 90000 600000 Amount 900000 360000 Income Revenue From Operations Amount 5400000

Net Profit (c/f to B/S)

2983000

Total

5400000

Total

5400000

RISK
Risk element is involve in all type of business.
Most critical is customers changing taste. Sometimes taking an un-experienced person. Strong Competitors.