GREAT ENTERPRISES HAVE HUMBLE BEGINNINGS.

NO EXCEPTIONS

Company name: Registered as:

Quay inc.

Profile

Quay India inc.

Funds:

100% by proprietor

Sources of funds: Long term bank loan Brands: The roof restaurant Caf 322 The corner restaurant Talk back Fully fledged concept restaurant bringing flavor's from national to international mouth watering cuisines at single place Food, bar and kitchens

Description: Services:

Value proposition: Quality food across globe that suits your need
Competitive edge: Serving cuisines from international as well as national circuit at one single place. Customer does not have to go to different place for their food items. Location: Will be located in Andheri - West so as to attract crowd from town as well as suburbs

The Roof Restaurant

Caf 322

QUAY

Talk Back

The Corner Restaurant

Quality. Passion. Pride

Quality means freshness Passion is people Pride makes us a family

FINANCIAL PLAN AND IMPLICATIONS

Brands

Objective: To understand dining patterns and to identify customer preferences towards restaurants Sampling plan: Sample size - 176 Contact method: Feedback form Collection of information: The information was collected form end users by personally asking them questions and filling up the questionnaire. Analysis the information: The information available is analyzed in form of tables, graphs and pie charts. Presenting of the finding: Presentation of research was on the basis of findings and suggestions. Limitation of the study Findings will be applicable to selected restaurants only.

When we are trying to open a restaurant or trying to grow an existing restaurant, there are following winning concepts that can help us perform better:
Longetivity: this refers that how much we can sustain and adjust to the changing environment Consistency: this refers to the how consistent we are in the business and across all our consumer bases. Market appeal: this refers to how much we cater to consumer taste and induce them to be a loyal customer Expandability: this refers to the capacity of future expansion and the ability to grow an existing business

Menu pricing: this refers to the variation we have in the menu pricing
All the above qualities are integrated within the Quay which we believe is the most important part.

1. 2. 3. 4. 5.

Service marketing Christopher LoveLock Marketing management Peter Drucker Twenty first century India Robert Cassen, Tim Dyson, Leela Visaria Lonely planet India Sarina Singh Zinkmund, W (2000) Business Research Methods (6th edition) Orlando: The Dryden Press

Thank You