Enterpreneurship and Leadership

Marketing Pharmaceutical Care

Kelompok 1: Muhammad Arif Rahman (101101007)

Novica Sari (101101014)

Wangi Qurratu Ayuni M (1011012009) Sylvi Adiana (1011012013)

Cindy Monica Yusal (1011012014)

Fadhel Iqbal (1011012016)

Marketing Pharmaceutical Care (PC)

With the availability of mail order pharmacy, Internet pharmacies, and automated filling technology, many pharmacists wonder where they fit in. Some are comfortable with primary dispensing roles and there will continue to be a need for these. However, many would like to have more patient-oriented roles such as those found in the provision of PC.

 pharmacists have a tremendous opportunity to help decrease health care costs by assuming a more responsible role for appropriate medication use. Patients see pharmacists five times more often than any other health care provider. This offers a chance to act as an accountability partner for patients.

Whether someone is trying to lose weight, quit smoking, or comply with a medication regimen, a professional partner can help. Thus, PC is about creating the opportunity to use these tools more often. It is also about relationships and the pharmacists who build themone patient, one intervention, one organization, and one physician at a time.

The Marketing Strategy

Pharmacists are offering a chance for people with chronic illnesses to live healthier lives through the appropriate use of effective medications. It is necessary when marketing PC to a prospective payer to point out that pharmacists are in a unique position to provide important services in the areas of compliance (adherence), efficacy , side-effect monitoring, and patient education.

The Importance Sinergy

The concept of PC will sell if pharmacists can find significant synergies with other health care players. In addition, PC pharmacists must invest time and money to supplement their skills and become recognized PC providers.

 The concept of reimbursing pharmacists for disease management services must be embraced by: prospective payers, including employers, physicians, pharmacy benefits management companies (PBMs), health maintenance organizations (HMOs), pharmaceutical manufacturers, disease management companies, and preferred provider organizations (PPOs).

Which Comes First: Education or Marketing?

Establishing a Patient Target Market

Independent pharmacists in particular may be able to use the services of groups who specialize in marketing health care services to payers. In some parts of the country there is a movement to form associations of independent PC providersnot unions but true associations of independent providers who will develop marketing strategies.

PC and Industrial Medicine

Pharmaceutical Manufacturers Pharmaceutical manufacturers are in the business of developing and selling medications, and more recently, instituting disease management programs. They spend millions of dollars every year proving that these medications are safe and effective, yet nearly a third of patients fail to take even one dose of a prescription. And of those who do take their medications, at least half do not take them appropriately. The synergies between PC and pharmaceutical manufacturers are that PC providers promote compliance and enhance the safe and effective use of medications.

The Goal of Marketing Pharmaceutical Care

The goal of marketing PC to patients, employers, health care organizations, and other health care providers is ultimately to improve patients health. There are millions of patients who need the type of help PC can provide. No matter how beneficial a service is, if people do not know it exists or that it has value for them, they are not going to buy it. Thus, pharmacists must market their skills to those who stand to benefit, and PC must be marketed beyond the local level if it is to be more than an isolated regional phenomenon. Therefore, the importance of combining pharmacy resources through national, state, and regional associations cannot be stressed enough