Social Media 101

for Business 2 . 0
 Social Media 101
Management of different information via
different online platform reaching out to
different target audience through building
different social networks and maintaining
different multi-lateral communication
 Management – sharing, publishing, discussion
 Information – text, pictures, video, presentation,
sound, gossip, rating, polls results, etc
 Platform – Live Feed, Micro blog, Social games,
virtual world
 Social Network – Vertical, Horizontal, interest,
industry.
 Communication – Users becomes content provider,
Broadcaster needs to offer instant feedback.
 Why should
my business care
about
Social Media?
S in g a p o re ( 4 , 7 0 0 , 0 0 0 )
1 o u t o f 7 o n Facebook
=
680 , 000
 In America ( 400 , 000 , 000 )
3 out of 4 are on Social
Media
=
300 , 000 , 000
 In the World
2 out of 3 are on Social
Media
=
5 , 000 , 000 , 000
Youngsters Spend Time on Social
Media than
Reading your Email
 Social Media
not only
Change the Rules
of
Communication…
 r
Wa
Soc
ial

of
Med
ia

t
Ar
cha
nge

e
s

th
…
…
Power of Publishers and Broadcaster s
are moving towards
The Traditional Audience
 Social Media

Best Friend?
or your
Worst Nightmare?
Just how fast is
Social Media
Marketing Growth?
More than 13 hours of video

uploaded per minute.

450 years to watch all
videos
(2009 – 2459)
13,000,000
Articles
4,000,000,000

55 % of people on earth
has a photo in Flickr
1400% growth from Jan –
Feb 09
 If

If FACEBOOK is a Country,
It will be the 8th largest Country
In the World
Leverage of Social Media
 Food & Consultancy Fashion Education
Beverages

Hospitality Retail Info Property

Technology

Automobile Entertainment Healthcare Recreation

Distribution Strategy

Book Blog
Intellectual Property
Management

Publishing Sharing
 Merchandising

CD / Songs / MP3 Podcasting

Customer Feedback

Forum Discussion Social networking Site

 Business Networking

Using Linkedin & Plaxo, etc

Joining Business Clubs / Groups To create your own groups
Business Meetings

Conference Calls Instant Group Messaging

Knowledge Management

Conference Slideshare
 Goodwill / Referral
Program ?

Word of Mouth & Client Testimony Comments / Rating / Poll

 Loyalty Program

Client Fans
 Tele-Marketing

Cold Calls

Adding Friends
 Email Marketing

Broadcasting or Blasting Mass Invite or Open ID Log in

 Mass Marketing

Customized SMS Micro Blogging

 Online Marketing

Search Engine Optimization Semantic Web

Integrated Marketing

Marketing Campaign Conversational Marketing

 Web Strategy

Hit Rate ? Google Analytics

Business Intelligence

Monitoring ? Google Alert

 Business Alliance

Information System Application Programming Interface

Strategic Alliance (Yahoo Update, Facebook Connect)
 Corporate Learning

Conferences/Seminars Webinar
 Management
Development

Harvard Business School Scribd

 Responsiveness

Periodic Update Instant Update

(Newsletter) (Live Feed)
Mass Media Relations

Press Release Social Media Press Room

 Corporate Image

Corporate Website Corporate Portal

 NOW !


 Let ’ s take the S . M . R . T .

 S ocial M edia - R eady T ime !

Many are in there!
Y o u r C u sto m e rs a re
th e re !
Your Partners / Associates
are there !
Your Competitors are
there !
Just use what you need
Social Media Case Study
for
Personal & Professional
Branding
Name : Ideas Andrew
Almost 2500 friends
Fan of 25 Pages
Members of over 200 groups
Own Group with over 1000 members
Over 800 pictures
Http://ideasandrew.podomatic.com
45 days old
180 min of podcast
Radio Interviews
Webcast Interview
10 episodes
50 downloads
Name : Ideas Andrew
20 presentations
Over 200 download
Name : Ideas Andrew
About 25 Videos
News Coverage
Talks Show / Seminars
Award Ceremony
Interviews
Almost 1700 Channels views
Over 15000 video views
Have watched almost 10,000 videos
Name : Ideas Andrew
About 305 connections
- 37,600 connections (2nd degree )
- 2,800,000 connections (3rd degree)
8 Recommendations
Members of over 20 groups
Own Group with over 40 members
Profile 100% updated
www.andrewchow.sg
www.beulah.sg
Founded: 2006 Sep

Category : Religion

Objective : Christian networking

Profiles : 1465

Events : 300

Friendships : 34,000
www.romancingspore.co
m
Founded : 2007 Jan

Category : Social

Objective : Friendship

Profiles : 6400

Events : 400

Personal Messages : 250,000

www.tableforsix.sg
Founded : 2009 Jan

Category : Personalized Dating

Objective : For likeminded singles who

Looks forward to a life long relationship

Profiles : 510

Table For Six : Over 100

www.superideamart.com
Founded : 2009 Aug

Category : Business

Objective : Exchange Ideas & Allianc

Profiles : 230

Friendships : 1, 800
 One last Question!
 When was the last time you search for your
name on


 ?