Mississippi Valley Blues Society

Jessica Mueller Kevin Noel Talor Ahmann Garrett Conrad

About MVBS
Non-profit organization founded in 1985 Located Downtown Davenport Known for 3 day Blues Festival on the Mississippi River the happens every 4th of July weekend
o Live bands o Food o Workshops

Blues in the Schools

o Blues music educational program

BlueSkool
o Makes it cool to like the blues in school

Their Mission
The objective of the Society is to educate the general public about the native art form of blues-related music through performance, interpretation and preservation, thus enhancing appreciation and understanding. The Society will make all events sponsored by it accessible to the general public by being nonprofit and using volunteers

Contacts and Meetings

Ellen Clow Karen McFarland Kevin Nolan Scott Klarkowski

3 face to face meetings Multiple emails

Problems
Poor Social media / Facebook
o False MVBS Pages o Very low number of likes

Market research
o Public opinion

Advertisement to younger demographic

o College students

HOW WE HELPED

Social Media
Contacted Facebook about false pages Advised the Facebook administrator to post daily

Personally invited people to like the correct page

With in weeks 8, accumulated about 350 likes

College Survey & Results

1. What is your academic year in college? What is your year in college?

Freshman
Sophmore Junior Senior

3
4 18 20

Grad

Folk Metal None Bluegrass Alternative

1 3 1 1 4

2. What is your gender? Gender? Male 24 Female 25 3. What is your favorite genre of music? Favorite Genre? Pop 8 Country 16 Rock 6 All Types 6 Hip Hop 6 90s 1

4. What are your top 3 radio stations? Top 3 Radio Stations Pandora 31 101.3 13 99.7 14 103.7 12 97.1 2 96.1 6 96.9 4 iTunes Radio2 106.5 4 100.3 2 Spotify 7 N/A 2 XM 1 92.5 2

College Survey & Results

5. On a scale of 1 to 10 indicate your level of interest in Live music 1 0 2 1 3 2 4 0 5 1 6 2 7 3 8 10 9 8 10 21

6. On a scale of 1 to 10 indicate your level of interest in the blues

1 2 3 4 5 6 7 8 9 10 10 7 6 8 3 5 4 4 1

College Survey & results

7. Have you heard of the Mississippi Valley Blues Festival? Yes 24 No 26 8. Would you pay $20 to see 9 live bands over the course of a day? yes 45 no 5 9. Would you pay $50 to see 27 bands over 3 days? yes 36 no 14 10. Would a student discount make you more likely to attend? yes 45 no 5 11. What would a fair price for a 1 day ticket be? 5 3 10 5 15 22 30 5 Its fair price 13

Year in college
Freshman Sophmore Junior Senior

Analysis
51%

Gender
Male Female

7% 9% 49%

44%

40%

Favorite Genre
Pop Folk Country Metal Rock None All Types Bluegrass Hip Hop Alternative 90s

2%

2%

8%
6%

15%

2% 2% 11%

30% 11% 11%

Level of intrest in live music

1 2 3 4 5 6 2% 4% 18% 5% 7% 9% 16% 11% 15% 13% Pandora 96.1 Spotify 7 8 9 10

Analysis

Level of interest in Blues

1 2 3 4 5 6 2% 4% 18% 5% 7% 9% 16% 11% 7 8 9 10

Favorite Radio Station

101.3 96.9 N/A 0% 10% 11% 99.7 iTunes Radio XM 103.7 106.5 92.5 97.1 100.3

15%

13%

0%
11% 11%

0%

0%

12%

12%

0%

11% 11%

11%

Analysis
Would you attend if their was a Student discount
yes no 10%

Have you heard of the MVBS fest

Yes No 90% 5

Fair ticket price

10 15 30 Its fair price

6% 27% 48% 52% 10% 46% 11%

General Public Survey Results

1. Gender Gender Male Female

29 27

2. What range does your age fall into? 15-21 2 22-29 19 30-49 16 50+ 19 3. What radio station do you listen to? 99.7 11 103.7 15 96 2 102.7 1 96.9 6 106.5 1 other 18 4. What is your favorite genre of music?

Rap/HipHop4 country 17 pop 11 rock 5 blues 5 folk 2 other 14 5.On a scale of 1 to 10 indicate your level of interest in Live music 1 1 2 1 3 1 4 1 5 8 6 3 7 7 8 7 9 16 10 11

General Public Survey Results

6.On a scale of 1 to 10 indicate your level of interest in the blues 1 7 2 4 3 1 4 1 5 5 6 7 7 15 8 7 9 2 10 7 8. If so, how did you hear about the festival? Radio 13 Newspaper 4 Friend 9 Internet 1 Other 24 havent heard 2

9. Would you pay $20 to see 9 live bands over the course of a day? 7.Have you heard of the Mississippi Valley Bluesyes 33 Festival? no 23 yes 52 no 4 10. Would you pay $50 to see 27 bands over 3 days? yes 29 no 18

Analysis
Gender
Male Female Rap/HipHop

Favorite Genre
country pop rock blues folk other

7% 24% 48% 52% 29%

3%
9%

9%

19%

Favorite Radio station

99.7 103.7 96 102.7 96.9 106.5 other 15-21 20% 34% 28% 2% 11% 2% 4% 29%

Age
22-29 3% 30-49 50+

33%

34%

Analysis
1-10 Live music
1 2 3 4 5 6 7 8 9 10 1 2 3 2% 4% 5% 18% 7% 9% 11% 15% 13% 18% 16%

1-10 Blues
4 5 6 7 8 9 10 2% 4% 5% 7% 9% 11%

16%

15%

13%

Have you heard of the MVBS fest

yes no

How did you hear about it?

Radio Newspaper Friend
4%

Internet

Other

havent heard

7% 24% 45% 93% 17% 2% 8%

Would you pay $20 to see 9 live bands

yes no

Analysis
Would you pay $50 to see 27 bands
yes 59% no

41%

48% 52%

Blues Festival Survey

https://apps.facebook.com/mysurveys/ekrdi?from=admin_wall https://www.facebook.com/TheMississippiValleyBlu esSociety/posts/532293486865493 https://www.facebook.com/TheMississippiValleyBlu esSociety/posts/541202699307905

Bluesfest Results
Typical age range of those who have attended festival is 52-72 years most of the people have been attending the festival for over 20+ years! = MSVB FEST does a great job at consistancy, and keeping everyone coming back Come back for Music, People, location, performers that were listed more than once and should be considered to play again o KWS Buddy Guy Pinetop Smantha fish

Advertisement

Marketing Suggestions for MVBS

Promote on social media College advertisements and discounts Advertise in local bars with nightlife Be open to change Market to younger crowd to continue longevity of
o Blues Festival o Mississippi Valley Blues Society

Next time
Better way to analyze data Make it all digital (no paper) Meet with the entire board of directors
o Approval for different advertisement ideas