WANDERLUST THEME PARK

Company Summary

Wanderlust is a tourism pioneer and the first in the Philippines wherein famous tourist attractions all over the world can be seen in one destination.

LOGO

MISSION AND VISION

Mission: Satisfying your desire to see the world as we bring closer the different attractions in the world into one destination. Vision: To become the first globally recognized theme park in the Philippines that attracts different kinds of tourists all over the world.

ORGANIZATIONAL CHART
PRESIDENT KRISTINE JOYCE BANDULIN

VICE PRESIDENT NICOLE RODRIGUEZ

MARKETING SALES MANAGER CHARLENE LAWAS

OPERATIONS MANAGER PAMELA STA.ANA

ACCOUNTING MANAGER ARVIC PANTANILLA

SALES HEAD ELAINE BIGLETE

ADVERTISING HEAD PATRICIA LORENZO

MAINTENANCE HEAD GABRIEL SANTOS

HUMAN RESOURCE HEAD MICOLE YAP

Chapter 2: Products and Services

A. Products and Services B. Future Products and Services

Chapter 4: The Philippine Theme Park Industry

Mall of Asia

Enchanted Kingdom

Star City

Skyranch

QCMC

Chapter 5: Target Market

A. Market Size and Growth B. Market Demographics C. Trends

Chapter 6: The Operating Plan

A. Location B. Facilities, Lay-out and Design

Chapter 7: Marketing Plan

A. SWOT Analysis a. Strengths
First to have global-themed theme park in the country. The business is new in the industry that can bring more tourists in because of their curiosity of what we have in the park. Cheap net prices from suppliers but of good quality. The usual application games on mobile phones like Temple Run is brought to real life. Wanderlust actually made it happen. Best trained ride operators are in the theme park. They are trained by the world class ride trainers.

Chapter 7: Marketing Plan

A. SWOT Analysis b. Weaknesses
Far from the city proper New in the industry reason why some investors are hesitant to invest in the company. They dont have patrons. The management is not that familiar with the business ins and outs as compared to their competitors. The location is in a traffic-prone area.

Chapter 7: Marketing Plan

A. SWOT Analysis c. Opportunities
Employment opportunities for the locals Laguna can be well-known for recreational activities. Technological advancement since the theme park meets international standard. The unique attractions and activities inside the theme park enhance marketing and promotional strategies of the company. Local and global events can incur inside the vicinities of the theme park.

Chapter 7: Marketing Plan

A. SWOT Analysis d. Threats

Enchanted Kingdom, which already exists for years now and never in history decreased in popularity, is already in Laguna. The road going to the location of the theme park is not that paved yet. Some people might not like the idea of the theme park. The theme park might not be able to upgrade immediately the rides brought by the change in technology because its still in the process of development. The homeowners may get irritated by the noise brought by the theme park which can lead to misunderstandings in the area.

Chapter 7: Marketing Plan

B. Marketing Mix Product Price Promotion Place

Chapter 7: Marketing Plan

C. Competitive Advantage 1. The destination itself is an attraction, a sight to see 2. It feeds the thirst of the guests for their imaginations to actually come to life.

Chapter 7: Marketing Plan

D. Proposed Investment
Flyers and Brochures Benches Big umbrellas Cement Bricks Equipments and Supplies Total PHP 5,000.00 PHP 50,000.00 PHP 800.00 PHP 337,500.00 PHP 100,000.00 PHP 10,000,000.00 PHP 10,493,300.00

Chapter 8: The Financial Plan

Break Even Analysis
Break-even Analysis Monthly Revenue Break-even Assumptions: 481,154.17

Average Percent Variable Cost

Estimated Monthly Fixed Cost

32%
153,969.33

Chapter 8: The Financial Plan

Payback Period
Payback period = initial investment/ cash flow per period Payback period= Php 10,700,00.00/ Php 3,566,666.66 Payback period= 3 years