A negative learned attitude toward a group and its individual members

An Attitude is a distinct combination of feelings, inclinations to act, and beliefs

Affect (feelings) A

B
C

Behavior tendencies (inclinations to act)

Cognition (beliefs)

 Negative evaluations that mark prejudice can stem from emotional associations, from the need to justify behavior, or from negative beliefs called stereotypes.
To stereotype is to generalize They reflect ideas that groups of people hold about others who are different from them.

most stereotypes tend to make us feel superior in some way to the person or group being stereotyped A problem with stereotypes arises when they are overgeneralized or just plain wrong.

A stereotype can be embedded in single word or phrase (such as, "jock" or "nerd")

Stereotypes can be either positive ("black men are good at basketball") or negative ("women are bad drivers").

Behavior directed against persons because of their membership in a particular group (eg. Discriminating based on race)

Racism discrimination directed at a specific racial group Sexism discrimination directed at a specific gender

Ageism discrimination directed at various age groups

Stereotype

A prejudgment of a person based on the group they're associated with (can have positive or negative connotations)

A learned attitude
Prejudice

A behavior
Discrimination

Function as schemas (Wyer & Srull, 1994)

Serve as a motivational factor

Help us to compare and form groups in society

 Function as schemas
Two beautiful, young, hot sexy blonds find a rich 80 + year old man extremely attractive Most people would say they are gold diggers based on their age and appearance and relied on stereotype to guide their assumption.

Serve as a motivational factor

Most people stereotype homeless persons as being mentally incapacitated, drug addicts, uneducated and lazy. After learning that someone might be on the street because of unfortunate situations they modify or change their stereotype views about homeless people. They are motivated to express sympathy towards them and more

Help us to compare and form groups in society

Jamaicans for Justice set up to eliminate negative stereotype which takes place in Jamaica JFLAG - works for the human rights of lesbians, all-sexuals, and gays in Jamaica and the world. It is part of the Caribbean Forum of Lesbians, All-Sexuals and Gays

A problem with stereotypes arises when they are overgeneralized or just plain wrong.
Stereotypes lead people to focus selectively on information that agree with stereotype and ignore information that disagree with it

Stereotypes can become dangerous when they are inflexible and relied exclusively upon for information processing which can lead to prejudice, discrimination, and socialisms.

A problem with stereotypes arises when they are overgeneralized or just plain wrong. Majority of us conclude that all Blacks, (or probably Whites) are all the same. The less you actually know about a certain group of people, the stronger and clearer will be your stereotype.

People generalized that all black people are poor People generalized that everybody from the ghetto are the same

Stereotypes lead people to focus selectively on information that agree with stereotype and ignore information that disagree with it
Atheist Denominations and religions

 It allows people to avoid doubt and fair It gives people a scapegoat to blame in time of trouble Prejudice boost self esteem It allows people to bond with their own group by contrasting their own group to outsider groups (Evolutionary Psychologists) Prejudice shows who can be trusted and who cannot

 Socialization Conforming behaviour Authoritarian personality Economic Benefits Ethnocentrism Group Closure Conflict theory

 Socialization Passing laws and regulations that require fair and equal treatment for all groups(GayRights) Gaining public support and awareness for anti-prejudice social norms(Aids awareness) Making people aware of inconsistence in their own belief Increase contact with members of other