R

NATURA FOODS PVT. LTD

we Care for YOU

Introduction
Natura Foods Pvt. Ltd is involved in manufacturing of confectioneries, established in 2012, Diu and Daman. It is a partnership firm having five partners namely 1. Hetika Gala, 2. Hetal Chauhan, 3. Sagar Shah, 4. Vivek Doshi 5. Nimit Patel

Our philosophy is to provide better quality of goods with use of superior machinery used.

Vision and Mission

Vision: Our goal is to give our customers total satisfaction and exceed their expectation through innovation and high quality products. Mission: Our goal is to give our customers total satisfaction and exceed their expectation through innovation and high quality products.

Principles Of Natura Foods Pvt. Ltd.

People first Quality products Long term view Uniformity Diversification

PAAN SALSA
Refreshment inside

Our Products

PAAN SALSA
PAAN SALSA Refreshment inside Refreshment inside

Features
Price Unique Shape Ingredients Non-injurious

Unique Selling Proposition : USP

Easy to remove

Environmentally Degradable

Strengths

Threats Weakness

Opportunities

Internal Environment
Strengths
New flavor Unique shape Easy to remove Environmentally Biodegradable

Weaknesses
New Company Price Constrain

External Environment
Opportunities
Sugar boiled Chocolate bars Chocolate Count

Threats
Competition Globally Global Financial Crisis Taxes and Tariffs

Chewing gums

Marketing Research
Name:___________________________ Age:-_______ Occupation:__________________ Sex:-____________

Questions 1.Do you eat Chewing gum? 2.Which Chewing gum do you eat?_______________________ 3.What do you normally do when a chewing gum sticks your shoes, clothes , hair etc. ?

4.Do you have a habit of eating Paan?

5.Do you think paan is injurious to health? 6.Would you like to eat Paan Chewing gum?

4 PS OF Marketing Mix
Promotion

Place
Price

Product

4 Ps of Marketing
Product
Innovation Unique shape Quality

Price
Low Cost

4 Ps of Marketing
Place
Wholesalers and retailers Tie ups Direct Selling.

Promotion
Concept Testing Hoardings Media Website Radio Stations Toll Plazas Sponsorship

3 Cs Of Marketing
Customer Analysis Ready to experiment new products. Lack of brand loyalty in market. Company Analysis Our company is new in the confectionary market. Very strong Supply chain. Quality with Affordability. Competitor Analysis Competition from international and domestic brands and Hidden competitor such as paan, pass-pass, pan pasand. Our product launched is unique in its flavour, quality and function. The promotional tactics used by our company is used by limited brands.

Target Group and P.R

Target Group Target Area: India Sex: Everyone Age: 10 65 Public Relations Our own website giving information about our products Customer service desk Publish articles about the benefits of eating this chewing gum.

PEST Analysis
Political Environment
Our business model is not highly vulnerable to the political changes. It abides by all the government policies and rules

Economic Environment
People have the capacity to spend Taken into consideration an inflation rate of 6% per year and accordingly done the budgeting and finance.

Socio-Cultural Environment
Mumbai is home to nearly 120 lakh people and it contributes to 3% of the countrys GDP. There are tremendous employment opportunities in the services sector. The population statistics in 2001 census are almost 20 lakh more than previous census. Per capita income is rising which in turn has led to an increase in the purchasing power of people. Growing consciousness about health and appearance.

Technological Environment
We are using technological equipments, some of which are highend. Our equipment's and need is such that constant up gradation is not needed.

Fully Automated technology which can be easily handled by one person

Competitors
PAAN SALSA (Natura Foods) FLAVOUR PRICE STICKY/ NON-STICKY AVAILABILITY UNIQUE SHAPE ENVIRONMENTALL Y DEGRADABLE
PAAN Re.1 NON-STICKY VENDOR MACHINE TRIANGULAR DISAPPEARS

FUSEN GUM (MARUKAWA)

Mixed Fruit Rs.3 STICKY ----RECTANGULA R -----

CENTER FRESH (PERFETTI)

MINT Re.1 STICKY ----SQUARE -----

Future Plans
New chewing gums with added flavours

Target Global market

A Multi-Flavoured vendor machine Public Opinion.

Our Future Products

Classic Sugar free chewing gum in all flavours and colours. Dental Dental care products featuring Xylitol , mineral salts and calcium

Functional Chewing gums with additional benefits e.g. with green tea and herbs added.
Customized Products specially developed to customer specification e.g. for certain target groups.

Thank You

Presented By:Hetal Chauhan-76 Hetika Gala-90 Sagar ShahVivek Shah-125 Nimit Patel-